-高职-市场营销技能 10页

附件31高职财经大类市场营销技能赛项技能竞赛规程、评分标准及选手须知一、竞赛内容市场营销技能竞赛内容包括市场分析（含商贸素养题）和情境营销两大部分。市场分析部分选择后台用户数据库完全开放的销售实战平台作为竞赛平台，选手通过平台收集数据，进行整理、统计，并制作相关统计图表。本部采用非公开赛题的形式，题库共计10套赛题，以竞赛当日裁判抽取赛题为准。情境营销部分采用赛点提供的市场营销综合实训与竞赛系统，要求参赛选手完成三个会计年度的模拟任务，每年完成营销背景资料分析、目标市场分析与选择，制订价格策略、渠道策略、促销策略、产品策略，进行财务分析。市场分析部分（含商贸素养题）公开样题、情境营销部分公开试题。具体见附件。二、竞赛方式本赛项为4人小组赛。每个赛场设10个左右机位，1个参赛队1个机位，每个机位2台电脑（其中1台电脑备用）。具体赛场数和机位数将根据最后报名参赛队数量确定。三、竞赛时量1．市场分析部分（含商贸素养题）：60分钟。2．情境营销部分：300分钟，具体如下表。经营流程第一年第二年第三年从学生进入系统或进入下一年到“直销招标结束”10分钟10分钟15分钟从“直销招标结束”到“投放招商广告”完成5分钟5分钟10分钟“选择批发订单”60秒/组90秒/组90秒/组从“批发订单竞标”结束到第一季度“媒体广告投标”结束15分钟15分钟15分钟从第一季度“媒体广告投标”结束到第二季度“媒体广告投标”开始5分钟5分钟5分钟从第二季度“媒体广告投标”10分钟10分钟10分钟readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n开始到第二季度“媒体广告投标”结束从第二季度“媒体广告投标”结束到第三季度“媒体广告投标”开始5分钟5分钟5分钟从第三季度“媒体广告投标”开始到第三季度“媒体广告投标”结束10分钟10分钟10分钟从第三季度“媒体广告投标”结束到第四季度“媒体广告投标”开始5分钟5分钟5分钟从第四季度“媒体广告投标”开始到第四季度“媒体广告投标”结束10分钟10分钟10分钟从第四季度“媒体广告投标”结束到“关帐”完成5分钟5分钟5分钟休息10分钟10分钟合计约100分钟约100分钟约100分钟四、名次确定办法按照所有参赛队伍的竞赛成绩从高到低排序确定名次，若参赛队总分相同，则以以情境营销部分经营三个会计年度关帐后，竞赛系统自动生成的经营得分高者居前。五、评分标准与评分细则（一）评分标准及分值1.本赛项最终得分按100分制计分，市场分析部分（含商贸素养题）共占总分值的20%，情境营销部分占总分值的80%。2.评分方式（1）市场分析部分（含商贸素养题）由裁判依据评分标准及细则评定。（2）情境营销部分由系统自动生成经营得分，每个赛场各队经营三个会计年度关帐后，软件自动生成经营得分，裁判分别根据每个赛场的各队经营得分排序给定竞赛成绩，第一名80分，其余按照名次递减5分，第二名75分，依次类推。（二）评分细则1．市场分析部分（含商贸素养题）试题分值评分标准填空题5分每空0.5分数据整理与制图5分每个评分点0.5分，包括图形、标题内容、图例项内容、数据标签内容和位置、横、纵坐标标题内容、字体等评分点。商贸素养题10每题1分readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n2.情景营销部分（1）经营得分=所有者权益×(1+企业综合总分/100)（2）企业综合总分计算细则如下：项目得分未借高利贷20未贴现20区域市场开拓完成10国内市场开拓完成15亚洲市场开拓完成20国际市场开拓完成25ISO9000认证研发完成10ISO14000认证研发完成20P2研发完成5P3研发完成10P4研发完成15生产线/条15自主拥有A厂房15自主拥有B厂房10自主拥有C厂房5直接成本分摊(1-直接成本/销售额)*100综合费用分摊(1-综合费用/销售额)*100资金周转率销售额/总资产*100净利润率净利润/销售额*100资产报酬率(ROA)税前利润/总资产*100权益报酬率(ROE)净利润/所有者权益*100资金流动性:QR=（现金+应收款）/（短期负债+应付款+应交税）CR=总流动资产/（短期负债+应付款+应交税）CR<1andQR<0.5　得分101.5=2andQR>=1得分100资产负债率得分(1-总负债/总资产)*100说明：①关帐时只有有在制品的生产线才会获得相应的生产线加分。②每个赛场各队经营三个会计年度关帐后，软件自动生成经营得分。未经营完三个会计年度而中途破产的队伍经营得分为零，若同一赛场有多个小组破产，则以资金断裂的先后顺序进行排序。若在同一时间点（同一年度同一季度同一任务）资金断裂导致破产，则比较所有者权益。③企业出现下列情况时视为破产：现金断流，不能归还贷款或者支付相关费用时，即为破产。企业破产后，即退出比赛，破产企业所有资产不得转让。readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n六、赛点提供的设施设备仪器清单品名规格要求说明参赛选手计算机操作系统：Windows7操作系统，预装Internet Explorer8.0以上浏览器和火狐浏览器，预装全拼、简拼、微软拼音等中文输入法和英文输入法。竞赛软件中教畅享“市场营销综合实训与竞赛系统”。相关工具每个代表队配发草稿纸10张。七、选手须知（一）选手自带工具清单笔、无存储功能的计算器。（二）主要技术规程及要求本赛项无特别的技术规程与要求，具体操作流程在统一召开的省赛启动会上进行说明。（三）选手注意事项1.参赛选手应按有关要求如实填报个人信息，否则取消竞赛资格。参赛队员在报名获得审核确认后，原则上不再更换，如筹备过程中，队员因故不能参赛，需向组委会出具书面说明并按相关规定补充人员；竞赛开始后，参赛队不得更换参赛队员，允许队员缺席比赛。2.参赛选手应认真学习领会本次竞赛相关文件，自觉遵守大赛纪律，服从指挥，听从安排，文明参赛。3.参赛选手请勿携带电子设备、通讯设备及其他资料与用品。4.参赛选手凭参赛证、身份证件按要求检录进赛场，不得迟到早退。5.参赛选手应按抽签结果在指定位置就坐。6.参赛选手须在确认竞赛内容和现场设备等无误后开始竞赛。在竞赛过程中，如有疑问，参赛选手应持“咨询”示意牌示意，项目裁判长应按照有关要求及时予以答疑。如遇设备或软件等故障，参赛选手应持“故障”示意牌示意。项目裁判长、技术人员等应及时予以解决。确因计算机软件或硬件故障，致使操作无法继续的，经项目裁判长确认，予以启用备用计算机。如遇身体不适，参赛选手应持“医务”示意牌示意，现场医务人员按应急预案救治。7.各参赛选手必须按规范要求操作竞赛设备。若出现较严重的安全事故，经总裁判长批准后取消其参赛资格。8readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n.竞赛时间终了，选手应全体起立，结束操作。签字确认成绩后方可离开赛场。9.在竞赛期间，未经组委会的批准，参赛选手不得接受其他单位和个人进行的与竞赛内容相关的采访。参赛选手不得将竞赛的相关信息私自公布。10.所有选手在赛后必须参加闭幕式，如有特殊情况确实无法参加，应向领队说明情况，由领队向赛点学校提出书面申请，并报竞赛组委会办公室备案。readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n附：一、市场分析部分（含商贸素养题）样题及答题要求资料背景：山东商业职业技术学院、浙江商业职业技术学院、黑龙江职业学院及江苏财经职业技术学院四所院校的数字商业体验中心准备对康师傅方便面进行一次促销活动，为获取高职院校方便面商品的校园销售情况，特在以上四所院校进行了校园销售测试。请登录竞赛系统，根据统计数据做出本次活动的市场分析。1.题目：请快速查询四所院校的数字商业体验中心所售方便面各品牌的总销售量。（每空0.5分，共2分）表1四所院校方便面品牌11月9日至11月11日销量表品牌销量（件）康师傅（填空）统一（填空）今麦郎（填空）合计（填空）2.题目：请查询黑龙江职业学院的数字商业体验中心所售方便面11月9日至11月11日销量前3位的单品（单品是指商品分类中不能进一步细分的、完整独立的商品。例如：200毫升装飘柔滋润去屑洗发水），按次序排列，并填充下表。（每空0.5分，共3分）表2黑龙江职业学院方便面单品11月9日至11月11日销量统计表商品名称销量合计（件）第一位（填空）（填空）第二位（填空）（填空）第三位（填空）（填空）3.题目：请做出黑龙江职业学院11月9日至11月11日期间销量前三位方便面单品的销售走势图，图表要求是带数据标记的二维折线图。（3分）要求选择图形正确（图形选择错误，不得分），其他具体要求如下：①图表标题为“黑龙江职业学院方便面销量前三位走势图（20151109-20151111）”，字体：宋体、14号、加粗。②横坐标标题为：日期。readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n③纵坐标标题为：销量。④有图例项，表明所对比的三个商品的名称。⑤有数据标签，数据标签位置靠下，表明所对比的三个商品的销售量。⑥除了标题之外，图中其他文字的字体要求均为：宋体、10号、常规。（4）题目：请做出浙江商业职业技术学院的数字商业体验中心所售方便面各品牌11月09日至11月11日的销量市场占有率的三维饼状图（保留两位小数点）。（2分）要求选择图形正确（图形选择错误，不得分），其他具体要求如下：①有图表标题，图表标题字为“浙江商业职业技术学院方便面各品牌市场占有率比较（20151109-20151111）”，字体：宋体、14号、加粗。②有图例项，表明所对比的三个品牌的名称。③有数据标签，数据标签位置居中，表明所对比的三个品牌的市场占有率。④除了标题之外，图中其他文字的字体要求均为：宋体、10号、常规。（5）商贸素养样题（请选择最合适的答案，每题1分，共10分）①西汉汉武帝时（）首次开拓丝路A.张衡B.班固C.班超D.张骞②海上丝绸之路，起点位于（）A.泉州B.福州C.广州D.杭州二、情景营销部分基本内容1.赛题背景资料赛项提供了P1、P2、P3、P4四类产品在五个市场未来三年的销售价格、销售量的预测资料。参赛团队组成企业营销的核心团队，负责的企业是一个生产制造型企业，拥有1911万资产，以销售P1产品为主营业务，资金充裕，银行信用良好，但是产品单一，只在本地市场销售，竞争越来越激烈，预计未来几年销售收入将继续下降。参赛团队通过目标市场分析与选择、营销策略组合和财务报表分析，使企业的效益最大化。2.目标市场分析与选择根据软件提供P1、P2、P3、P4四类新产品在五个市场未来三年的需求预测图（图1），获取详细的需求信息。选手通过市场预测图进行市场分析，决定是否购买调研报告（图2），通过购买市场调研报告，了解直销客户、批发商、readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n零售商（六类消费人群）的需求信息，确定目标市场，制定营销计划（表3）。熟悉市场细分的概念和意义，掌握目标市场策略选择时要考虑的主要因素，即企业的资源和能力、产品的性质和生命周期、竞争对手的市场策略。图1价格预测图图2市场需求图表3客户需求信息表季度产品功能市场直销客户数批发商数量零售商数量估计毛利1P1F1本地203060202P2F2区域106030403.价格策略根据定价目标、确定需求、估计成本、选择定价方法，制定最终价格。比如：企业P1库存较大，直接成本是2，零售市场平均期望价是8，参赛选手制定合适价格。readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n检验参赛选手对价格构成要素及影响，定价因素的理解和掌握情况；检验参赛选手对定价目标和原则的熟悉和掌握情况；检验参赛选手对定价程序和方法的掌握和运用情况；检验参赛选手对定价策略的掌握和运用情况。熟悉价格制定的原理和方法，灵活运用价格策略，实现成功营销。4.渠道策略根据调研报告提供四种产品、三种营销渠道的市场预测价格和数量，结合企业自身和竞争对手状况，采用多渠道组合营销手段扩大销售。熟悉直销、批发、零售三种渠道的概念及特征，掌握影响渠道模式选择的因素：产品因素、市场因素、企业自身因素和竞争对手因素。①直销：选手只有在进行了直销客户的开发以后，才有机会参与直销客户的投标。投标流程为：投标报名、资格预审、购买标书、投标、中标公示。采用综合评分法确定中标小组。每个客户开发费用为5W。②批发：选手需根据自身的营销策略，在不同市场上制定不同产品的批发招商广告的投放策略，招商广告费用最低为1W，最高不限制，但必须是整数。选手在投放招商广告完成后，由裁判统一控制选单。③零售：为了扩大市场，提高销售额，选手需要选择更多合适的零售商进店销售。选手在选择合适的零售商签约以后，需要将自己的产品配送给各个零售商进行销售。5．促销策略①销售促进：选手采用满就送、多买折扣、买第几件折扣等促销活动，吸引不定型消费人群，增大销售额。熟悉销售促进的概念，掌握销售促进的活动方式，如图3。图3满就送促销readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements:\n②广告策略：选手选择百度竞价排名和央视的多个时段投放广告，吸引习惯型消费人群，增大销售额。熟悉广告的概念、分类；掌握广告的基本原则；掌握广告媒体选择应考虑的因素，如图4.图4媒体位置或时段价格表6.产品策略根据目标市场选择，制定产品研发计划和产品生产计划。目前只有P1产品，P2、P3、P4需要三个季度研发，研发费用10W、20W、30W。只有产品研发完成后，才能进行该产品的生产。熟悉产品市场生命周期的概念；掌握产品组合策略和差异化策略。7.财务①应收应付：及时进行应收账款和应付账款的结算。②融资：系统中向企业运营提供了三种融资方式：短期贷款、民间融资和长期贷款。选手可根据企业经营状态进行融资。③支付费用：零售商管理费、租赁费/维修费、库存管理费。④缴税：每年第一季度缴纳上年度企业所得税。⑤根据系统自动生成的财务报表进行盈亏分析，制定下一步营销策略组合。⑥读懂财务报表，管理应收账款，维持良好的资金流，估算成本和毛利率，进行盈亏分析。readingprofessionallanguageliterature,assistclinicalteaching(theoryclassandinternshipclass)participationclinicalresearchactivities.(Six)emergencyICU1.Rotarypurposemaster:shock,andacuteorganfunctionfailure,andmoreorganfunctionobstaclesintegratedlevy,andheartsuddenstopped,andbreathingsuddenstopped,andserioushumoralwithinenvironmentdisorder,criticalillnessofcauses,andpathologyphysiological,andclinicalperformance,anddiagnosis,andidentificationdiagnosisandtreatmentcommonlifesupporttechnology(ascyclebreathingsupport,andnutritionsupport,)andemergencytechnologyofapplication;Variousmonitoringequipmentandrescueequipment(suchasdefibrillators,ventilators)operationandapplications;Commonmonitoringtechniques(suchasbodytemperature,SpO2,end-expiratorycarbondioxidepartialpressure,ECG,bloodpressure,bloodgasanalysis,andsoon)operationandapplication.Familiar:bloodpurificationtechniques,suchasbloodflow,CRRT,Swan-Ganzcatheterindications,howandcardiacoutputmonitoring;Artificiallowtemperatureindicationandimplementation.About:Intra-AorticBallooncounterpulsation(IABP)indicationsandmethodsofoperation.2.basicrequirements:(1)learningdiseasespeciesandthecasesnumberrequirements:diseaseoncontractnumber(≥)variousorganfunctionnotfull10acutebreathingdistressintegratedlevy(ARDS)morethan2moreorganfunctionobstaclesintegratedlevy(MODS)5shock5heartsuddenstopped,andbreathingsuddenstopped2(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)guardianshipinstrumentusing30byskinCenterveinresettubeoperation5byskinoutsideweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricweekarterypunctureresettubeoperation2arteryblood10breathingmachineusing10electricexceptfibrillationandcomplexlaw23.highrequirements(1)diseaseandnumberofcontractsnumberofdiseasesyndromeaftercardiopulmonaryresuscitationinmultipleorgandysfunctionsyndromemorethan22(2)clinicalknowledge,skillsrequired:clinicaloperationstechnicalcontractbloodpurificationtechnique2people......(1)thenumberofspeciesandnumberofcases(≥)gallstone2pepticulcer....2.basicrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumber(≥)localinfiltrationanesthesiaofmanagement2vertebraltubeanesthesiaofmanagement10bodyanesthesiaofmanagement10(2)clinicaloperationtechnologyrequirements:clinicaloperationtechnologynamecontracttimes(≥)aroundneuralblockoperation2supportingjawmethod(opengasroad)10techniqueartificialventilation(usinganesthesiamachine)5ballSAC-maskbreathingdevice5fasttrachealwithinintubationoperation10arterypunctureresettubeoperation5heartelectricmonitoring10pulseoxygenmonitoring10hascreatebloodpressuremonitoring103.highrequirements(1)learningdiseasespeciesandthecasesnumberrequirements:anesthesiaimplementationandmanagementcontractnumbervertebraltubeanesthesiaofimplementation2bodyanesthesiaofimplementation2armbundleneuralblock2(2)clinicalknowledge,andskillsrequirements:clinicaloperationtechnologynamecontracttimesmechanicalventilation(anesthesiabreathingmachine)10controlsexlowbloodpressure2byskinCenterveinpunctureresettube2(3)language,andteaching,andresearch,capacityofrequirements: