2016年户外运动激励报告（英文）-26页 25页

AnnualReport2016\nOurpurposeatJohnsonOutdoorsistocontinuallyinspiremorepeopletoexperiencetheaweofthegreatoutdoors.INSPIREDOurmissionistomakethatexperiencethebestitcanbe.Werecognizethat“best”isever-changing…inspiringustoInsight.Innovation.Experience.continuallyevolve,sowecanstayontop.ContentsCompanySnapshot…8InspiredInsight…10InspiredInnovation…18InspiredExperience…24InspiredStrategy…30BusinessPerformance…32ManagementPerspective…34LetterFromtheChairman…36InspiredLeadership…38InspiredTeamwork…42\nInsightputsusintherightplace,withtherightpeopleJOUT-NASDAQ|2-3\nInnovationkeepsusoutinfrontJOUT-NASDAQ|4-5\nExperiencekeepsconsumerscomingbackJOUT-NASDAQ|6-7\nJOUT-NASDAQCompanySnapshot~$359mmarketcapASOF9/30/16JohnsonOutdoorsisafamilyofcorebrandspreferredby80countriesconsumersforcreatingthebestpossibleoutdoorexperience.16productcategoriesThroughinnovative,top-qualityproducts,weearnindustry20facilitiesworldwideawards,customerloyalty,andaboveall,consumertrust.1,200employeesFISHINGDIVINGWATERCRAFTRECREATIONCAMPING&HIKING$274.9M$69.1M$50.4M$40.0MFY2016NETSALESFY2016NETSALESFY2016NETSALESFY2016NETSALESFishingmotorsRegulatorsKayaks&canoesTentsFishfindersBuoyancyFishingcraftSleepingbags&padscompensatorsDownriggersPersonalflotationPersonal&familyDivecomputersdevicescookingsystemsShallowwateranchorsMasks/fins/snorkelsPaddles&accessoriesCompassesDigitalcharts&mapsDivewearCampfurniture&accessoriesJOUT-NASDAQ|8-9\nInspiredINSIGHTLookinginsideourconsumers’mindsandheartsConsumerinsightsaretheguidepoststoinnovationacrossourchosenplayingfield:theever-expanding,ever-evolvingoutdoorrecreationmarket.TheJohnsonOutdoorslegacyofsuccesshasbeenbuiltonourunmatchedknowledgeofoutdoorconsumers.Nowwe’redeployingafresharrayofmarketresearchandanalyticaltoolstoensureweconstantlystayaheadoftheirchangingneedsandexpectations.Ourintensefocusgivesusadeeperunderstandingofourtargetconsumers:Whotheyare.Whatmakesthemtick.Andhowtoputtheaweintheiroutdoorexperience.Thisenhancedunderstandingiscriticaltogeneratingthe“aha”insightsthatfocususonthebiggest,bestopportunitiesinourhighlycompetitivemarket.Nothingismoreimportant.JOUT-NASDAQ|10-11\nJetboil®Genesis™firesupcampcookwareTheworld’sfirstdual-burnercookingsysteminaneasy-to-carrytravelbagaffirmsthattoday’sAWARD-WINNING®™campersandhikersareeagertoenjoygreatfoodinthegreatoutdoors.TheJetboilGenesisThisyear’snewJetboilGenesissystemdeliversunmatchedsimmercontrolunderitsnon-stickfrypan,whileitsFluxRing®dualburnercookingsystemwastechnologyboilsafive-literpotofwateratamazingspeeds.named“gearoftheyear”byleadingoutdoorenthusiastpublicationslikeJetboil’sinnovativecookingsystemskeepJohnsonOutdoorsattheforefrontofamarketthatNationalGeographicAdventure,hasdoubledinsizeoverthepasttwoyears.Truetoitsname,theGenesislaunchesanewOutsidemagazine,andGearJunkie,generationofoutdoorcookingsolutionsthatmakeiteasytofuelthemostdemandingcrewontonameafew.themostrewardingadventures.JOUT-NASDAQ|12-13\nRiptide®Ulterra™transformssaltwaterfishingBuildingonthesuccessoffreshwaterUlterra™,MinnKota®thisyearintroducedRiptide®Ulterraforsaltwateranglers.Thecorrosion-resistantbow-mounttrollingmotorletsanglerspushabuttontostow,deployandchangethedepthofthemotor.Withthewirelessi-Pilot®remote,anglerscanadjusttochangingconditionswithouthavingtogetdownfromthetowerormovetothebow.UlterraandRiptideUlterraareinspiredbytheinsightthatconsumerswanttospendtheirtimecatchingfishinsteadofwrestlingwithatrollingmotor.Theserevolutionarymotorsdeliverunmatchedboatcontrolandeaseofuse—empoweringanglerstowinonthewater,andJohnsonOutdoorstowininthemarketplace.JOUT-NASDAQ|14-15\nOnlinetoOutdoorsCreatingdeeperrelationshipswithdigitaltransformationFromourwebsitestoecommercetosocialmedia,we’reexpandingdigitalsophistication.We’llcontinuetoencouragevibrantcommunitiesaroundourbrands,fromJetboil®“Jetheads”tweetingatopmountainstoSCUBAPRO®userspostingtoInstagramfromtheirlatestdive.Thesechangeswillbeginrollingoutinthecomingyear,enhancingconsumers’experienceinthevirtualworld,andinreality.Customer-centricinsightsshapenotonlyourproductsbutalsoouradvertising,promotions—anddigitalpresence.Whentoday’sconsumersswipetheirtabletorsmartphonetostartanadventure,JohnsonOutdoorsneedstobethereasareliable,inspiringguide,whetherthey’relookingforaproductoraplacetouseit.JOUT-NASDAQ|16-17\nInspiredINNOVATIONRaisingthebartoexceedconsumers’highexpectationsInnovationiswhatconsumersdemand,whatcustomersexpectandwhatwecontinuetodeliver.Tostayahead,we’retakingtheJohnsonOutdoorsinnovationprocesstoaworld-classlevel.Thekeyistoinvolveconsumersateverystep,fromconcepttocommercializationtocategoryleadership.Weemphasizeadisciplined,fact-basedapproachthathomesinonthebestideaswiththegreatestpotential.Andwealignproductdevelopmentwithsalesandmarketingplanstodriveevenbigger,moresuccessfulnewproductlaunches.Theresult:productsthataremeaningfullybetterthanwhat’soutthere—withuniquedesign,functionandqualitythatimprovetheoutdoorexperience.Productsthatdeliverhigher-impact,longer-lastingresults.AtJohnsonOutdoors,weknowinnovationisagame-changerineverysenseoftheword.JOUT-NASDAQ|18-19\nOldTown®continuestoleadtherevolutionAWARD-WINNINGAnglerscanfishhands-freealldayandenjoypreciseboatcontrolwiththeOldTownPredatorTheOldTown®Predator™PDLPDL,themarket’smostadvancedpedal-poweredwatercraft.Itspatent-pendingpedalsystemreeledinthe2016ICASTawardformovesanglersthroughthewaterasquicklyandsmoothlyasJohnsonOutdoorsisdrivingthisBestBoat,followinginthefootstepsfast-growingkayakfishingsegment.ofthePredatorMKin2015andthePredatorXLin2014.Aspeciallydesignedhullperfectlybalancesforward/reversemaneuverabilitywithstand-upstability.Theremovablepedaldriveinstallsinsecondsandtipsupinstantlyforshallowwaterdocking.Withallthefeaturesweknowanglersdesire,includingtonsofstorageandeasycustomization,thePDLdeliversamoreintimateexperienceforreelingthatbigonein.JOUT-NASDAQ|20-21\n“Owningtheboat”togiveanglersanedgeFrombowtostern,JohnsonOutdoorsmarineelectronicsmakefishingenthusiasts’dreamsAWARD-WINNINGDUOasrealandexcitingasourmarketleadership.TherevolutionaryMinnKota®UltrexTMtookhomethegoldwiththecoveted®Thankstobreakthroughinnovation,anglerscanfeasttheireyesontheHumminbirdBestinShowatthe2016ICAST,™Helix10SIfishfinderanditsultra-bright,ultra-clearscreen.They’reeagertogettheirfeetwhiletheultra-brightHumminbird®ontheMinnKota®Ultrex™trollingmotor’sfootpedalwithfirst-of-its-kindelectriccableHelixTM10"SIsnaggeditssteering.Andtheybringitalltogetherwiththei-PilotLink,controllingthemotorviawirelesssixthBestElectronicsremoteorHumminbird—makingiteasierthanevertogettheirhandsonsomefish.award.JOUT-NASDAQ|22-23\nInspiredEXPERIENCEFindingthepointofviewthatbringseverythingintofocusConsumersusingaJohnsonOutdoorsproductdon’tdescribewhattheydoas“usingatrollingmotor”or“puttingonawetsuit”or“travelingwithanoutdoorcookingsystem.”Instead,theyviewitthroughthelensofthetotalexperience:Iexplore.Idiscover.Ienjoy.Andthemorecloselyweassociateourbrandswitheachuser’soutdoorexperience—before,duringandafteruse—themorelikelywearetocreatetheconnectionsthatdrivegrowth.“Consumer-centric”isourmandateandourmantra.Wearecommittedtoshapingeveryaspectofourbusinesswiththeconsumer’spointofview,workingtomakeeachoutdoorexperiencethebestitcanbe.Thatdrivesustoinnovatemorepowerfully,producemoreefficiently,distributemoreeffectively.Fromourinternalprocessestoourdigitalpresence,wedrawonourownexperiencetoamplifytheconsumer’sadventure—andoursuccess.JOUT-NASDAQ|24-25\n“Aha”momentsleadtomomentsof“Ahhh”OurcampingandpaddlingbrandspursueinnovationsthatleadthenextgenerationbacktonatureandpointJohnsonOutdoorstowardthefuture.Eureka!®tentswelcomeadventurerswitheasysetupandroomydesign.ThenewCampComfort™SleepSystemcombinessleepingbags,airpadsandtentfloorsfortrueno-slipsleep.OldTown®watercraftservepaddlersonweeks-longexpeditionsandweekendsoffamilyfun.OurclassicLoon™series,relaunchedlastyearforits20thanniversary,reinventsrecreationalkayakswithupdateslikeworkdeckstorageandaUSBport.Withcomfortandconvenienceagiven,consumersarefreetoenjoythewondersnaturelaysbeforethem.JOUT-NASDAQ|26-27\nQualitycreateshighconfidencedowndeepSCUBAPRO®isthelargest,mostrespecteddivebrandintheworld,inspiringlifelongloyaltyAWARD-WINNINGamongdivingenthusiastsforourworld-classqualityandtechnicalexpertise.SCUBAPRO®neverfailstocollecthonorsattheuser-Theysearchoutourinnovationsincorelife-supportproducts,specificallybuoyancyvotedTauchenawards.Incompensators,divecomputersandbreathingregulators.Weroundouttheirexperiencewith2016,theEverflexdrysuittookafullrangeofdivewear;masks,finsandsnorkels;andahostofaccessories.homethe“bronzedolphin.”Fromcasualsnorkelerstorecreationalscubadiverstodedicatedtechdivers,underwateradventurersfindwhatthey’relookingforwithSCUBAPRO.JOUT-NASDAQ|28-29\nInspiredSTRATEGYAdvancingonourplanLiketheconsumersattheheartofourbusiness,JohnsonOutdoorsismovingtowardnewhorizonswithclarityandconfidence.Acrossourbusiness,wecontinuetobuildthemomentumrequiredtodrivesustainablegrowthandenhancelong-termprofitability.Ourstrategytakesalong-termview,ensuringwetakeallthestepsnecessarytoturnideasintoadventure.We’repleasedbyourprogressandinspiredbyouropportunities.Andateveryphaseofourjourney,ourfocusisclear:JohnsonOutdoorswilldeliverthebestpossibleoutdoorexperiencebybeingthebestatwhatwedo.JOUT-NASDAQ|30-31\nOUTSTANDINGBRANDSEureka!®|FamilyTents®WinningwithMinnKota®|MotorsJetboil|PersonalCookingSystems®MinnKota®|ShallowWaterAnchorsOldTown|Canoes®Humminbird®|FishfindersOceanKayak|Kayaks®INNOVATIONHumminbird®|DigitalMapsScubapro|DivingGearNewproductsspurmomentumFISHINGDIVINGCAMPING&HIKINGWATERCRAFTRECREATIONMarineElectronicsonceagainDiving,ourmostglobalbusiness,OutdoorGearagainmovedforwardWatercraftsustaineditsprofitabledeliveredrecordsalesandprofitscontinuedtodealwithweakasthelineofJetboil®personalcookinggrowthtrajectory,fueledbydemandin2016.OurflagshipMinnKota®MiddleEastmarketsandEuropeansystemsdroveconsumerdemandwithfortheOldTown®Predator™series,andHumminbird®brandsexceededcurrencytranslation.OurstrategyistheGenesis™dual-burnersystem.asweworktomaximizelong-termexpectationsoneverymeasure.toexceeddivers’expectationswithinnovationandbrandgrowth.meaningfulinnovation.•Eureka!®remainsatrusted•Newproductsacrosskeychannelscampingoutfitteraswereposition•Strongmarketplacemomentumpowered5percentgrowth•SCUBAPRO®,theworld’sthebrandagainstemergingfromOldTown®andOceanKayak®best-known,mostrespectedconsumertargetsandfocuspropelleda3percentincreasein•TheMinnKota®RiptideUlterra™divebrand,focusedoninnovationoncustomizationWatercraftsalesmadewavesinsaltwatertrollingadvancingtechnologywithpower-assistandautostow-•GrowthinJetboil®cookingsystems•OldTown®Predator™fishingkayaksand-deploy•Wecontinuetoevaluateanddidnotoffsetdeclinesinnon-corecapturedtheirthirdICAST“BestpreparetoimplementmoremilitarytentsalesBoat”awardinfouryears•Theultra-brightHumminbird®effectivego-to-marketandHelix™10SIearnedoursixthdistributionmodelsconsecutiveICAST“BestofElectronics”awardJOUT-NASDAQ|32-33\nManagementPERSPECTIVEWeendedtheyearwiththebalanceJohnsonOutdoorsiswell-positionedforsheetingreatshape,maintainingastrongaccelerated,sustained,profitablegrowthWell-positionedforaccelerated,cashpositionthatgivesustheflexibilityandinthefuture.resourcestoinveststrategicallyingrowingsustained,profitablegrowthourbusinesseswhilecontinuingtopaycashdividendstoourshareholders.Debttototalcapitalizationstoodat3percentatAward-winninginnovationdrovehigheroffsetlowersalesindiveequipmentandyear-end,a25percentimprovementoverHelenP.Johnson-Leipoldvolumeandimprovedmarginsinfiscalmilitarytents.Grossmarginsimprovedyear-end2015.Cash,netofdebt,reachedChairman&ChiefExecutiveOfficer2016.Totalcompanysalesfortheyearineverybusiness,combiningwithhigheranall-timehighof$79.9millionatyear-endincreased1percentto$433.7million,volumetodeliver28percentgrowthinversus$61.7millionin2015.andnetearningsadvanced27percenttooperatingprofit,to$22.9million.Non-cash$13.5million,or$1.34perdilutedshare.goodwillimpairmentchargesof$6.2millionHeadingintofiscal2017,positiveinthecurrentyearweremorethanoffsetbymomentumfornewproductsisNewproductsinMinnKota®,Humminbird®,a$9.9millionimprovementinlegalexpensebuildingandorderpositionsaresteadilyDavidW.JohnsonJetboil®andOldTown®brandsmorethanyearoveryear.growing.Inlinewithourstrategicplan,VicePresident&ChiefFinancialOfficerOperatingResults*201420152016FY2016FinancialHighlightsNetsales$425,410$430,489$433,727Grossprofit168,613171,733176,462•RecordsalesforMinnKota®andJetboil®Operatingprofit16,69117,85322,894Netincome9,12310,61613,501•2017newproductscommandtopindustryawardsDilutedearningspercommonshare$0.90$1.06$1.34•WatercraftsustainsprofitablegrowthtrajectoryDilutedaveragecommonsharesoutstanding9,6359,7279,855•Netcashatall-timehigh,debtatrecordlowCapitalization201420152016Totaldebt$7,791$7,430$7,389•MaintainedstrongbalancesheetandquarterlydividendShareholders’equity198,458197,968207,496Totaldebttototalcapital4%4%3%*$Thousands,exceptper-shareamountJOUT-NASDAQ|34-35\nLetterfromtheCHAIRMANWearemovingforwardBuildingonasolidfoundation,wearetakinginvestmentswillcontinue,withthelong-newproductdevelopmenttothenextlevel.termgoalofdeliveringsustained,profitablewithaheightenedsenseIt’sessentialthatweinvolveconsumersgrowth.ateverystepinadisciplined,iterativeofurgencytoquickenthefeedbackloop,andfocusresourcesonJohnsonOutdoorsiscommittedtofocusingideaswiththepotentialforbigger,betterourenterpriseonconsumerneedsandpaceofchangeinareasofmarketplacesuccess.helpingthemenjoythebestoutdoorexperienceateverystep—fromplanningstrategicpriority.3.Enhancedigitalsophistication.theiradventure,toshoppingandbuyingMostconsumersbegintheirpurchaseequipment,tohavingfunfishing,camping,journeyonline.Weareworkingtobuilddivingandrecreatingonthewater,toJohnsonOutdoorscontinuestomakeconsumerandmarketresearchanddatabetterconnectionsalongthatjourney,sharingthememoriesandaweinspiredbyprogressonourlong-termstrategy,focusedanalyticsempowerustoconsistentlystrengtheningrelationshipswithourthegreatoutdoors.onraisingthebaracrossourorganizationuncover“aha”insightsthatinspireconsumers.Overthenext18months,wetoensureourbrandsarestrong,ourcontinuousinnovation.willberollingoutchangesfromwebsitestoWeareexcitedbythefutureweseeforbusinessesarehealthyandourcompanysocialmediatoecommerce,transformingJohnsonOutdoorsandconfidentinourthrives.Ourstrategicprioritiesareclear:2.Instituteaworld-classinnovationtheconsumerexperiencewithourbrandsplansandabilitytomakeithappen.process.Ourperformancethisyearandourcompany.1.Advancemarketresearchdemonstratesjusthowcrucialsustainedcapabilitiesforadeeper,richerinnovationistodeliveringlong-term,Withplanningandpreliminaryexecutionunderstandingofourconsumers.profitablegrowth.Productsthatarephasesunderourbelt,wearenowmovingOutdoorrecreationmarketschangemeaningfullyandmeasurablybetterthanforwardwithaheightenedsenseofconstantly,andsodotheneedsandwhat’souttherehelpeddriverecordsalesurgencytoquickenthepaceofchangeinHelenP.Johnson-Leipoldexpectationsofconsumers.Wemuststayinourfishingbusinessthisyear.Innovationallthreepriorityareas.Targeted,strategicChairman&ChiefExecutiveOfficerontopofthisrapid,ongoingevolution.hasalsobeencentraltotheturnaroundinAndstayingontoprequiresanincreasinglyourwatercraftrecreationbusiness,whichbetter,moreintimateknowledgeofourisnowonapositive,profitablegrowthtargetoutdoorconsumers.In-depthtrajectory.JOUT-NASDAQ|36-37\nBoardofDirectorsPhotobyJohnSibilskiPhotographyTerryE.LondonThomasF.Pyle,Jr.EdwardStevensDirectorsince1999ViceChairmanoftheBoardDirectorsince2016InspiredDirectorsince1997JohnM.Fahey,Jr.EdwardF.LangDirectorsince2001Richard“Casey”SheahanDirectorsince2006Directorsince2014LEADERSHIPKathyButtonBellDirectorsince2014HelenP.Johnson-LeipoldOurboardofdirectorsoffersvitalChairmanoftheBoardDirectorsince1999businessacumenandexperience.JOUT-NASDAQ|38-39\nHelenP.Johnson-Leipold,JohnsonOutdoorschairmanandCEO,EdwardF.Lang,seniorvicepresidentandCFOoftheNFL’sNewleadswithskillsinstrategicplanning,globaloperations,strategicmarketingOrleansSaintsandtheNBA’sNewOrleansPelicans,providesinsightinandbranding,drawingondeepknowledgeofthecompanyanditsindustry.leisureindustriesandconsumerproductsaswellasbroadexperienceSheservedasamarketingexecutivewithSCJohnsonandFoote,Cone&incorporatefinance,operationsandenterpriseriskmanagement.HeBelding.Ms.Johnson-LeipoldischairmananddirectorofJohnsonBankpreviouslyservedwiththeNHL’sNashvillePredatorsfor13years,mostandFinancialServices.;directorofSCJohnson;andchairman,TheJohnsonrecentlyaspresidentofbusinessoperationsandalternategovernor.FoundationatWingspread.ThomasF.Pyle,Jr.,JohnsonOutdoorsvicechairman,bringsextensiveTerryE.London,CEOandinterimpresidentofPier1Imports,chairmanmanagerial,transactional,operationalandfinancialexpertisetotherole.ofthePier1Imports,Inc.boardofdirectors,andformerchairmanofCurrentlychairman,ThePyleGroup,andnon-executivechairmanofUniek,LondonBroadcastingCompanyLPandLBKEntertainmentHoldings,Inc.,Mr.Pyleisformerowner,chairmanandCEOofRayovacCorporation.providesinsightonabroadrangeofcorporatemanagementandfinancialHeservesasdirectorofSub-ZeroWolf,Inc.;advisortotheUniversitymatters.Mr.LondonhasbeeninvolvedwiththeoutdoorindustryformoreofWisconsinChancellor;andtrusteeofWisconsinAlumniResearchthan20years.Foundationandotherleadingresearchinstitutions.KathyButtonBellisvicepresidentandchiefmarketingofficerofEmersonRichard“Casey”Sheahan,presidentofKeenFootwear,bringsprovenElectricCo.,a$25billionmanufacturingconglomerate.In2016,shewasknowledge,expertiseandleadershipinmanagement,marketingandappointedtoEmerson’sOfficeoftheChiefExecutive.Arenownedbrandingsustainablebusinesspracticesintheoutdoorsindustry.Formerpresidentstrategistwithexpertiseinglobalmarketing,digitalstrategyandmarketandCEOofPatagonia,Inc.andLostArrowCorporation,Mr.Sheahanresearch,shehasservedinleadmarketingroleswithrecreationalgiantspreviouslyheldkeyexecutivepositionsatKelty,Inc.,WolverineWorldwide,Converse,Inc.andWilsonSportingGoods.Ms.ButtonBellisadirectorofInc.,MerrellOutdoorDivisionandNike,Inc.Alifelongoutdoorenthusiast,SallyBeautyHoldingsandtheAmericanMarketingAssociation,andpastMr.SheahanservesontheboardoftheOutdoorIndustryAssociationandchairwoman,BusinessMarketingAssociation.assenioradvisortoBackboneMedia.JohnM.Fahey,Jr.,formerchairmanandCEOoftheNationalEdwardStevens,StrategicBoardAdvisorandpreviousCEOforKIBOGeographicSociety,isknowledgeableinkeyJohnsonOutdoorsmarketsSoftware,Inc.,aunifiedcommercesolutionscompany,bringsextensiveandoutdoorleisure,travelandrecreationalindustries.Hebringsskillsinexperienceindigitalstrategy,ecommerce,andomni-channeldistribution,leadership,strategicplanning,internationalbusinessandenterpriseriskalongwithhisinternationalbusinessstrategyskills.PriortohisroleatKIBOmanagement.Mr.FaheyisalsoleaddirectorofTimeInc.,adirectorofSoftware,Inc.,hewasfounderandCEOofShopatron.Mr.StevensjoinedtheLindbladExpeditionsHoldingsandaregentoftheSmithsonianInstitution.JohnsonOutdoorsBoardin2016.JOUT-NASDAQ|40-41\nExecutiveTeamPhotobyJohnSibilskiPhotographyKarenJamesKhalafM.KhalafJohnMoonVicePresident,GlobalManagingDirector,LegalAffairsVicePresidentandChiefInspiredOperationsandCorporateSecretaryInformationOfficerDavidW.JohnsonHelenP.Johnson-LeipoldJudyDouglasVicePresidentandCFOChairmanandCEOGroupVicePresident,MarineTEAMWORKElectronicsPatriciaPenmanSaraVidianVicePresident,MarketingVicePresident,HumanResourcesJoeStellaOurexecutiveteamgivesusanedgeServicesandGlobalGroupVicePresident,GlobalDivingBillKellyCommunicationwiththeirexperienceandcapabilities.GroupVicePresident,OutdoorGearandWatercraftJOUT-NASDAQ|42-43\nCertainmattersdiscussedinthisreportare“forward-lookingstatements”intendedtobecoveredbythesafeharborprovisionsforforward-lookingstatementscontainedinthePrivateSecuritiesLitigationReformActof1995.Pleasesee“Forward-LookingStatements”inthe2016Form10-Kforadiscussionofuncertaintiesandrisksassociatedwiththesestatements.www.JohnsonOutdoors.comCorporateSecretaryJohnsonOutdoorsInc.•555MainStreet©2016JohnsonOutdoorsInc.Racine,WIUSA•53403-1015Publisher:PatriciaPenmanFormoreinformation,contact:VicePresident,MarketingServicesandJohnsonOutdoorsInc.GlobalCommunicationPatriciaPenmanJohnsonOutdoorsInc.VicePresident,MarketingServices&GlobalCommunication262-631-6600•patricia.penman@johnsonoutdoors.comDesign:LynneandGilLeigh,ModernMediawww.modernmediausa.comTocontacttheBoardofDirectorsdirectly,visit:http://investor.johnsonoutdoors.com/contactBoard.cfmEditor:MaryJoThomeProductionCoordinator:AmyHelvick\nJohnsonOutdoors.com