2019高中英语unit11themedia课时跟踪练（一）warmup 6页

课时跟踪练(一)Warmup&Lesson1—Pre-readingⅠ.阅读理解AMakinganadvertisementfortelevisionoftencostsmorethanamovie.Forexample,atwohourmoviecosts$6milliontomake.ATVcommercialcancostmorethan$6,000asecond.Andthatdoesnotincludethecostofpayingforairtime(播送时间).Whichismorevaluable,theprogrammeorthead?Intermsofmoney—andmakingmoneyiswhattelevisionisallabout—thecommercialisbyfarthemoreimportant.Research,markettesting,talent,timeandmoney—allcometogethertomakeuswanttobuyaproduct.Nomatterhowbadwethinkacommercialis,itworks.Thesalesofcharmwentuponcetheadsbegan.TVcommercialsactuallybuytheirwayintoourhead.We,inturn,buytheproduct.Andtheadsworkbecausesomuchtimeandattentionaregiventothem.Herearesomerulesofacommercialadmaking.Ifyouwanttogetthemiddleclassbuyers,makesuretheannouncerhasatough,manlyvoice.Putsomepeopleintheadwhoworkwiththeirhands.Ifyouwanttosellproductstoupperclassaudience,makesurethatthehouse,thefurniture,andthehairstylearethetypesthatthegroupidentifieswith.Ifyouwantthebuyertofeelsuperiortothecharactersellingtheproduct,thenmakethatpersonsostupidorsillythateveryonewillfeelgreatabouthimselforherself.Welaughatcommercials.Wedon’tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.Themakingofacommercialthatcostssomuchmoneyisnotkidstuff.It’sbig,bigbusiness.Andit’stellinguswhattothink,whatweneed,andwhattobuy.Toputitsimply,theTVcommercialisaformofbrainwashing.1．TVcommercialsaremoreimportantthanotherprogrammestotelevisionbecause________.A．theybringingreatprofitsB．theyrequirealotofmoneyC．theyarenotdifficulttoproducenD．theyattractmoreviewersthanotherprogrammes解析：选A　推理判断题。根据第一段可知，正因为商业广告能带来很大的利润，所以对于电视来说，它们比其他节目都重要。2．ThepurposeofalltheeffortsmadeinturningoutTVcommercialsisto________.A．persuadepeopletobuytheproductB．showhowvaluabletheproductisC．testthemarketvalueoftheproductD．makethemasinterestingasTVmovies解析：选A　推理判断题。根据第二段第一句可知，商业广告所做的一切努力都是为了促使人们去买商品。3．Fromtherulessetformakingcommercialads,wecanseethat________.A．themiddleclassbuyerlikestoworkwithhishandsB．themorestupidthecharacters,themorebuyersoftheproductC．addesignersattractdifferentpeoplewithdifferentskillsD．anupperclassbuyerismoreinterestedinhousesandfurniturethanamiddleclassbuyer解析：选C　推理判断题。由第三段内容可知，为了吸引不同购买力的顾客，商业广告设计者使用不同的手段来宣传产品。4．Itisbelievedbythewriterthat________.A．fewpeopleliketowatchTVcommercialsB．TVcommercialsareagoodguidetobuyersC．TVcommercialsoftenmakepeoplelaughD．peopledonotthinkhighlyofTVcommercials解析：选D　推理判断题。由文章最后一段中“Wedon’tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.”推断可知答案。BDoyoudaretosleeponthewildside?JoinusforBunkwiththeBeastsovernightadventures.Theseovernightsareheldonzoogrounds,withsleepingaccommodationinside,attheGatesEducationCenter.EachBunkwiththeBeastsovernightadventureisspecificallydesignedwithactivitiesthatarerelatedtothethemeoftheBunkyouhavechosen.Yourgroupwillexploreexhibits,learnfunfacts,andtakepartinlearninggamesorstoriesthatarerelatedtoyourBunktopic.TheDenverZoocovers80acres,andishomentomorethan4,000animals,representingover750differentspecies.Youwillnotseeeverythinginjustonevisit,butyoucandivedeeperintothetopicathand.Participants(参与者)arefreetoexplorethezooonyourownaftertheBunkends,ifyouwouldliketoseesomeoftheexhibitsandanimalsnotrelatedtoyourchosentopic.Theovernightadventuresofferamorepersonalizedexplorationofthezoo.Eachadventureincludesdifferentactivitiesspecifictothetheme,butyoucancountonanactive,funfilledexperiencethatincludes：◇AguidedzootourfocusingonanimalsrelatingtotheBunktheme；◇Anunexpectedmeetingwithanimals；◇Avarietyofeducationalgamesandactivities；◇Anopportunitytoseethezooatnight,withoutthelargecrowds.Time:6：00pmonMay3,2016to10：00amonMay4,2016Ages：6－14Cost：$52perchild.Onechaperone(监护人)perevery10childrenisfree.Additionalchaperonesare$42perperson.5．WhatdoweknowaboutBunkwiththeBeastsovernightadventures?A．Theyhaveonethemeeachyear.B．Theyareheldalltheyearround.C．Theymainlyaimateducatingpeople.D．Theyallowparticipantstosleepatthezoo.解析：选D　细节理解题。由第一段“Theseovernightsareheldonzoogrounds,withsleepingaccommodationinside,attheGatesEducationCenter.”可知，BunkwiththeBeasts冒险之夜允许参与者睡在丹佛动物园里。6．ParticipantsofBunkwiththeBeastsovernightadventures________.A．begintheiractivitiesat6：00amB．cangoaroundthezoobythemselvesC．willseeover750differentanimalsinavisitD．willbeguidedaroundthezooaftertheBunkends解析：选B　细节理解题。由第二段“ParticipantsarefreetoexplorethezooonyourownaftertheBunkends”可知，参与者在冒险之夜活动结束后可以自行免费游览动物园。7．If10childrenwithtwochaperonesgototheovernightadventures,theyshouldnpay________.A．$420　　　　　　　　B．$520C．$562D．$604解析：选C　细节理解题。由“Cost：$52perchild.Onechaperoneperevery10childrenisfree.Additionalchaperonesare$42perperson.”可知，十个小孩加两个大人需要支付十个小孩和一个大人的费用共562美元。CTheconsumeralwayshashadtobeclever,butwiththeeconomyworseandworse,thestakes(赌注)havebeenraised.Thesharksareoutthereattractingusin,desperateforourmoney.Youcan’tbelieveeverythingyouread,eveninanewspaper.Ijustsawanairlineadforholidaytravel,promisingmeinVERYLARGEtypethatIcouldgoalmostanywherefor$199.Then,whenIlookedalittlecloser,therewasastarthatreferredmetothetinytypeatthebottomofthepagethatthe$199wasaonewayfare.ButIcouldn’tmakeaonewaytrip.Ihadtobuyaroundtripticket.Idon’thaveacluewhytheydidn’tjustsaytheroundtripticketwas$398.Infact,Ithinkit’samuchmorepowerfulsellingpoint.Forjustunder$400you’reabletoreturnhomefromaholiday.Whointheirrightmindwouldwantaonewayticket?Butperhapsthecruelestmarketingtrickdoneonusisthe“caloriesperserving(一份食物的热量)”onfoodpackaging.Foryears,Ilivedhappilywiththebeliefthateachpackagewasaserving.Ididn’trealizethateachboxorbaghadanumberofservingsinit.SoIate.Whoeverbelievedawholebagofpotatochipscouldhaveonly150calories?Me.Andyes,I’mafool.ButonceIlearnedthetrickthathadbeenplayedonme,Ibecamebored.Iwouldmultiplythenumberofservingsinthebagwiththecaloriesperserving,quicklyrealizingmillionsofcalorieswerehidinginthosecontainers.Ifinallycalmedmyselfdownandnowdon’tevenlookatthecaloriesperserving.Itmakeslifeeasier.That’swhymyrecentpurchaseofthefirstboxofholidayeggnog(蛋奶酒)wassuchapleasure.Santacancounttheservings.I’lldrinktillIsleep.Ifonlythatmattress(床垫)wereonsale.n8．Consumersalwayshavehadtobecleverbecause________.A．mostpeoplearelackingmoneyB．newspapersalwaystellfalsestoriesC．therearemanyattractivesalesmenaroundD．theyareeasilycheatedbyadsorsomething解析：选D　细节理解题。由第一段可知，随着经济的萧条，消费者买东西要更加小心，因为到处都充斥着虚假信息，消费者很容易受骗。9．Intheauthor’sopinion,thepriceof$199was________.A．toohightoacceptB．reasonabletopayC．equalto$400inrealityD．notpracticalatall解析：选D　推理判断题。由第二段可知，作者认为199美元只是单程票的费用，而顾客所需要的一般是双程票，因此，此项优惠并不实用。10．Whydoestheauthorthinkofhimselfasafool?A．Heatealotoffoodpoorincalories.B．Hebelievedpotatochipswerehealthyfood.C．Hethoughteachservinghadfewcalories.D．Hemistookcaloriesofperservingforeachbag’s.解析：选D　细节理解题。作者长时间以来认为一份食物所含的热量就是一包食物所含的热量，殊不知，一包食物并不只是一份食物的量，因此作者认为自己是个傻子。11．What’sthemainideaofthetext?A．Goodsonsaleareusuallybad.B．Adstodayarehardtounderstand.C．Buyersshouldbewareofmarketingtricks.D．Forgettingthecaloriesmakeslifeeasier.解析：选C　主旨大意题。作者通过举例告诉读者：不要被商家的虚假信息迷惑。Ⅱ.阅读七选五TheInternethasopenedupawholenewonlineworldforustomeet,chatandgowherewe’veneverbeenbefore.Butjustasinfacetofacecommunication,therearesomerulesofbehaviorthatshouldbefollowedwhenonline.__1__Imaginehowyou’dfeelifyouwereintheotherperson’sshoes.Foranythingyou’reabouttosend:askyourself,“WouldIsaythistotheperson’nsface？”Iftheanswerisno,rewriteandreread.__2__Ifsomeoneinthechatroomisrudetoyou，yourinstinct(本能)istofirebackinthesamemanner.Buttrynottodoso.__3__Ifitwascausedbyadisagreementwithanothermember,trytofixthesituationbypolitelydiscussingit.Remembertorespectthebeliefsandopinionsofothersinthechatroom.__4__Offeradvicewhenaskedbynewcomers,astheymaynotbesurewhattodoorhowtocommunicate.Whensomeonemakesamistake,whetherit’sastupidquestionoranunnecessarilylonganswer,bekindaboutit.Ifit’sasmallmistake,youmaynotneedtosayanything.Evenifyoufeelstronglyaboutit,thinktwicebeforesayinganything.Havinggoodmannersyourselfdoesn’tgiveyoulicensetocorrecteveryoneelse.__5__Atthesametime,ifyoufindyouarewrong,besuretocorrectyourselfandapologizetothosethatyouhaveoffended.Itisnotpolitetoaskotherspersonalquestionssuchastheirage,sexandmaritalstatus.Unlessyouknowthepersonverywell,andyouarebothcomfortablewithsharingpersonalinformation,don’tasksuchquestions.A．It’snaturalthattherearesomepeoplewhospeakrudelyormakemistakesonline.B．Repeattheprocesstillyoufeelsurethatyou’dfeelcomfortablesayingthewordstotheperson’sface.C．Everyonewasnewtothenetworkonce.D．Thebasicruleissimple:treatothersinthesamewayyouwouldwanttobetreated.E．Whenyousendshortmessagestoapersononline,youmustsaysomethingbeautifultohear.F．Youshouldeitherignoretheperson,oruseyourchatsoftwaretoblocktheirmessages.G．Ifyoudodecidetotellsomeoneaboutamistake,pointitoutpolitely.答案：1～5　DBFCG