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Unit5InsideadvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago,abrandofbreadwasofferedtodieterswiththemessagethattherewerefewercaloriesineveryslice.Itturnedoutthatthebreadasnotdietetic,butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.Onthepositiveside,emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.nTrue(T)orFalse(F):1.Advertisingcanpersuadetheconsumertobuyworthlessproductsbyappealingtohisbuyingmotives.( )2.Thereasonwhythebreadadvertisementismisleadingisthatthinslicesofbreadcouldcontainmorecalories.( )3.Advertisementsoccasionallyforceconsumersintobuyingthingstheydon'tneed.( )4.Asmartconsumershouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.( )5.Thepassageismainlyaboutthepositiveandnegativeaspectsofadvertising.( )答案:1.T 2.F 3.F 4.T 5.TSection_ⅠWarming_Up_&_ReadingⅠ.高频单词点击1.billboardn.布告板;广告牌2.casualadj.偶然的;随意的;临时的→casuallyadv.偶然地;临时地3.advertisern.登广告者→advertisev.做广告→advert/advertisementn.广告4.informvt.通知;告诉→informationn.信息5.associationn.协会;联系→associatev.联系6.basisn.基础;根据→basevt.依据7.techniquen.技术;技巧→technicaladj.技术的→techniciann.技师8.featuren.特征;容貌;特色;特写vi.以……为特色;特写9.consciencen.良心;是非感10.worthyadj.有价值的;可敬的11.expensen.费用;代价→expensiveadj.昂贵的12.broadcastn.广播;播音v.广播;播送13.generatevt.产生;发生→generationn.一代;一辈14.responsen.回答;响应;反应15.refreshvt.使(精神)振作;使恢复;更新nⅡ.重点短语必记1.ifso 要是这样2.keep...inmind记住3.turn...into...把……变成……4.inotherwords换句话说5.fitinto适合;适应6.grabtheattention赢得注意7.ontheotherhand另一方面8.relyon依靠,依赖9.havenousefor不需要;厌恶;对……不耐烦10.atnoextracost没有额外成本Ⅲ.常用句型必备1.With_so_many_messages_from_advertisers_filling_our_daily_lives,itisimportanttounderstandhowadvertisementswork.2.Televisionadvertsareexpensiveto_make_and_to_show.3.However_good_an_advertisement_is,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.Ⅳ.课文大意理解1.Whichkindofadvertisementsturnusintowalkingadvertisements?A.Thekindintrainstations.B.ThekindontheInternet.C.Thekindonourcasualgarments.D.Thekindinmagazinesandnewspapers.答案:C2.Whichgroupdoesmakingcomputergameadsappealto?A.Adults. B.Adolescentboys.C.Youngwomen.D.Alltheabove.答案:B3.Whichkindofadvertscangiveyoumoredetail?A.TV.B.Magazine.C.Newspaper.D.BandC.答案:D4.Whatdotheadvertisersconsider?A.Theexpense.nB.Targetaudience.C.Mediaappreciatefortheproduct.D.Alltheabove.答案:D5.Whydoesthegovernmentpayalotofmoneyforsomeads?A.Tochangeouropinionovertime.B.Formoney.C.Forsellingtheproduct.D.Noanswerinthetext.答案:AⅤ.根据课文改错1.Evensomeofthecasualgarmentswithbrandnamesattachedtothemturnustowalkingadvertisements.________________________________________________________________________答案:第二个to改为into2.Withsomanymessagesfromadvertisersfilledourdailylives,itisimportanttounderstandhowadvertisementswork.________________________________________________________________________答案:filled改为filling3.Thenwecanavoidtobecontrolledbythem.________________________________________________________________________答案:tobe改为being4.Theirmoneywouldbewastedifthemessagedidn'treachitstargetaudience,inotherwordthepeopletheadvertisementintendstopersuade.________________________________________________________________________答案:word改为words5.However,itwouldbenousetoadvertiseproductsonradioiftheadreliesonvisualeffects.________________________________________________________________________答案:toadvertise改为advertisingⅥ.课文缩写填空Wecanmeetmanyadvertisementsinourdailylife.Anadvertisementisamessageoranannouncementthat__1__orinfluencespeople.Advertisersmustpayfortheirads,sothemessagemustreachthe__2__audience,ortheirmoneywouldbenwasted.Sotheymustdosomeresearchtomaketheproduct__3__theaudience'slives.Identifyingtheirtargetisnotenough,theyshouldtrytheirbesttoappealtotheirtarget.Forexample,theenvironmentalprotectionadvertisementappealstotheaudience's__4__ortheirdesiretobe__5__citizens.Atthesametime,advertisersmustalsoplacetheiradsintherightmedium,suchasTV,newspapers,magazines.Todothis,theyalsoneedtospendmoney.Theyhavetobeabig__6__withabig__7__toaffordtheads.Inadditiontoworryingaboutthe__8__,advertisersmustconsiderwhichmediaaremostappreciate.Forexample,ifthead__9__visualeffects,itisnouseadvertisingproductsonradio.However,peopledon'tbuytheproductstheyarenotinterestedinor__10__.答案:1.informs 2.target 3.fitinto 4.conscience 5.worthy 6.corporation 7.budget 8.expense 9.relieson 10.havenousefor[单词点击]1.casualadj.(1)偶然的;碰巧的acasualencounter/meeting/visitoretc.偶然的相遇(会议、来访者等)(2)不注意的,马虎的;漠不关心的,无动于衷的;不彻底的,不条理的Herattitudetowardsherjobisrathercasual.她对工作的态度很随便。acasualinspection草率的检查(3)非正式的;非永久的,不定期的;临时的;不正规的casualwear便装Theyearntheirlivingbycasuallabor.他们靠打短工生活。(1)Sheisveryactiveandalwaysattendsfamilypartiesand______________________(其他非正式场合).(2)Itwasjusta________________(随便说说).答案:(1)othercasualoccasions (2)casualremark2.informv.通知;告知nHewillinformuswheretogo.他将通知我们去哪儿。Heinformedthemofhisarrival.他告诉他们他到了。Heinformedthepolicethatsomemoneywasmissing.他向警方报案说有些钱不见了。Keepmeinformedoffreshdevelopment.随时告诉我新的发展。informsb.that... 通知某人某事informsb.ofsth.通知某人某事informsb.what/where/when/howtodo通知某人……keepsb.informedof/aboutsth.使某人随时知道某事的(最新)情况informedadj.有知识的,明智的,获得信息的wellinformedadj.消息灵通的informationn.[U]消息,资料 Themanagerpromisedtokeepme________ofhowourbusinesswasgoingon.A.tobeinformed B.oninformingC.informedD.informing解析:选C me与动词inform之间为动宾关系,故用过去分词表示被动。3.basisn.基础Whatisthebasisofyouropinion?你这种说法有什么根据?onthebasisof 以……为基础basevt.依据base...on...基于……Theydecidedshewasthebestoneforthejobonthebasisofherexammarks.根据她的考试成绩,他们决定她是这项工作的最佳人选。ThefilmbasedonthenovelbyMoYaniswellworthseeing.根据莫言的小说改编的电影非常值得观看。 n(江苏高考)________animportantdecisionmoreonemotionthanonreason,youwillregretitsoonerorlater.A.Based B.BasingC.BaseD.Tobase解析:选B 考查非谓语动词。句意:把一个重要的决定更多地建立在情感基础上,而不是以理性思考为基础,你迟早会后悔的。此处动词base与其逻辑主语you之间构成主动关系,所以用现在分词作状语,故选B项。4.featurevt.以……为特色,特写n.特征,容貌,特色,特写Thisstorefeaturesroundtheclockservice.昼夜服务是这家商店的特色。WetweatherisafeatureoflifeinScotland.潮湿的天气是苏格兰的特色。 (1)________________________________(是以鱼为主)inthefoodoftheseislanders.(2)Hermouthis____________________(她的显著特点).答案:(1)Fishfeaturesverylargely (2)herbestfeature5.consciencen.良心;道德感Igotnothingtohide.Myconscienceisclear.我没有什么隐瞒的,我问心无愧。(1)accordingtoone'sconscience 凭良心haveabad/guilty/anevilconscience有愧于良心,内疚goagainstone'sconscience昧着良心rousetheconscienceof唤醒……的良知(2)consciousadj.意识到的,有知觉的;有意识的,有觉悟的beconsciousof意识到Goyourwayaccordingtoyourownconscience.凭你自己的良心办事。Onemustbeconsciousofone'sshortcomings.人须有自知之明。 Iwasnot________thatIhadcutmyselfuntilIsawthebloodallovermyhand.A.known B.awakenC.disturbedD.conscious解析:选D know为动词,意为“知道”;awake“醒着的”;disturb“打扰”;conscious“意识到的;有知觉的”。由题干中的was可知,D项符合语法和句意。6.worthyadj.有价值的;可尊敬的;配得上的Heisaworthyman.他是一个受人尊敬的人。Pollutionisworthyofnotice.污染值得注意。worthy,worth,worthwhile(1)beworthyof(2)beworth+(3)Itisworthwhile Thefilmissomovingthat__________________________(它值得观看)again.答案:itisworthseeing7.expensen.费用,代价Wearesurprisedattheterribleexpenseofhavingthehouserepaired.我们惊讶于修房子的惊人花费。Ifyoumetholidayexpensesforme,Iwouldhaveone.如果你为我支付假期费用,我就去度假。atgreat/littleexpense 花了很多/少钱attheexpenseof在损失或损坏的情况下atone'sexpense花某人的钱;对某人不利sparenoexpense不惜一切代价;不惜工本expensiveadj.昂贵的,费用大的Hedidthatattheexpenseofthecompany.他那样做对公司不利。expense,cost,price,fee(1)expense表示“费用”时,用法和cost相似,可指生活方面的各种费用,但expense多用于指大量、大规模的花费,常用复数。(2)cost指货物、服务的成本或代价。指“成本、费用”时是可数名词,指服务费用或一般费用。指“代价,牺牲”时,既可以是可数名词也可以是不可数名词。(3)price指“(商品出售的)价格”,尤指卖主所定的价格。n(4)fee常指“会费,学费,报名费,入场费”或者“付给(医生,律师,教师)的服务费,酬金”,是可数名词。Whatpricedidyoupayforthissuit?(=Whatisthepriceofthissuit)?这套西装你花了多少钱?(这套西装多少钱?)Shesavedtheboyfromdrowningatthecostofherownlife.她救了这个溺水的男孩,却牺牲了自己的生命。Hecouldn'tpaythelawyer'sfeessohedecidedtospeakforhimself.他付不起律师费,所以决定为自己代言。 Hisbusinesswasverysuccessful,butitwasatthe________ofhisfamilylife.A.consumption B.creditC.exhaustionD.expense解析:选D 句意:他的生意非常成功,但却是以他的家庭生活为代价而获得的。attheexpenseof“以……为代价;在损坏……的情况下”。故D项符合句意。8.responsen.回答;回应;反应Inresponsetoyourinquiries,weregrettotellyouthatwecannothelpyouinthismatter.作为回答,我们很遗憾地告诉你我们在这件事情上无能为力。Mymotheropenedthedoorinresponsetotheknock,buttherewasnooneoutside.听到敲门声后,我妈妈打开了门,但外面一个人都没有。Theteacheraskedhimaquestion,buthemadenoresponseasifhedidn'thearit.老师问了他一个问题,但是他像没听到似的没有作出回答。inresponseto 作出对……的反应makeaquickresponseto对……作出很快的反应respondvi.回答;答复,响应respondto响应,回答,对……作出反应respondwithasmile以微笑作为回答respondtosb.withsth.用……回答某人Thegovernmenthasrespondedtopressureanddroppedtheproposal.政府已在压力下放弃了这一建议。 nTheschoolshould________immediatelytotheparents'requestthatstudentsattendclassesonSundays.A.answer B.obeyC.followD.respond解析:选D answer,obey,follow均为及物动词,不与介词to连用;respond为不及物动词,与介词to构成短语respondto“对……作出答复”。9.refreshvt.使(精神)振作;使恢复;更新Arestandacooldrinkwillrefreshyou.休息一会再喝杯冷饮会使你消除疲劳。Thoseoldmelodioussongsrefreshmymemoryoftheolddaysoncemore.那些动听的老歌又唤起了我对那些逝去时光的回忆。refreshone'smemory 唤起某人的记忆refreshbysleep通过睡眠恢复精力berefreshedinbodyandmind身心爽快refreshingadj.令人精神爽快的;新奇的refreshmentn.精神爽快;点心have/takesomerefreshments吃些点心refreshmentsprovided备有茶点It'srefreshingtomeetagirlthesedayswhodoesn'tweareyemakeup.就现在来说,能看到一位眼部没有化妆的姑娘是件新奇的事。Refreshmentswillbeservedafterthemeeting.会议后有点心招待。 他冲了个凉水澡凉快凉快。________________________________________________________________________答案:Herefreshedhimselfwithacoolshower.[短语精析]1.ifso要是这样Areyoumarried?Ifso,giveyourwife'sname.你结婚了没有?如果结了的话,把你太太的名字告诉我。ifany 如果有的话ifpossible/necessary如果可能/必要的话nifonly 要是……就好了(后用虚拟语气)ifever如果曾经有的话 LookatthetroubleIamin,ifonlyI________youradvice.A.followed B.wouldfollowC.hadfollowedD.shouldfollow解析:选C ifonly后跟从句用虚拟语气,句中表达对过去的虚拟,故用过去完成时。2.keep...inmind记住Hepromisedtokeepmywishesinmind.他答应考虑我的愿望。bear/havesth.inmind 记得某事makeupone'smind下决心cometoone'smind突然想到nevermind不要紧Agoodideacametomymind.我想出了个好主意。 (1)He______________(下定决心)tobecomeascientist.(2)______________(牢记)thatdiligenceleadstosuccess.答案:(1)madeuphismind (2)Keepinmind3.turn...into...把……变成;把……译成Watercanturnintoiceat0℃.水在0℃时会结成冰。TurnthisparagraphintoChinese,please.请把这段内容译成汉语。 (1)Theywill________thebuilding________ahospital(把……变成).(2)Canyou________thesentence________English(把……译成)?答案:(1)turn;into (2)turn;into4.inotherwords换句话说I'mnotusedtothewayyouspoketome.Inotherwords,Idon'twanttocontinueourconversation.n我不习惯你对我的谈话方式,换句话讲,我不想继续我们的谈话了。inword 口头上inwords用语言(来表达)ina/oneword简言之,总之haveawordwith与……谈一谈getinaword插话;插嘴leaveword留言BeforeIcouldgetinaword,hehadlefttheroom.没等我插话,他就离开了房间。 Yourperformanceinthedrivingtestdidn'treachtherequiredstandard;________,youfailed.A.intheend B.afterallC.inotherwordsD.atthesametime解析:选C 考查短语语义辨析。intheend“最后”;afterall“毕竟;终究”;inotherwords“换句话说”;atthesametime“同时”。空后是对空前的解释。故选C项。5.fitinto适合,配合Itisnoteasyforanewcomertofitintoanewcompany.对一个新来的员工来说,要适应/融入进一家新公司是不容易的。Howcansportsfitintoourschedule?怎样才能使体育活动适合于我们的时间表呢? (1)Suchproductscannever______________(适合)ordinarypeople'slife.(2)Childrencaneasily________________(适应)foreigncultures.答案:(1)fitinto (2)fitinto6.grabtheattention赢得注意Adsthatfeaturerichandfamouspeoplewillgrabtheattentionofthosewhoadmirepeoplelikethat.有富人和名人特写的广告会抓住那些欣赏他们的人的注意。attract/drawone'sattention 引起某人注意bringsth.tosb.'sattention使某人注意某事callsb.'sattentiontosth.叫某人注意某事devoteone'sattentionto专心于npayattentionto注意Teachersshouldtrytodrawthestudents'attentiontotheirlessons.老师应该努力使学生对自己所教的课注意。 Itwaswhathesaidatthemeetingthat________people'sattentiontohim.A.paidB.calledC.gaveD.attracted解析:选D 该句为一强调句。句意:正是他在会上所说的引起了人们对他的注意。attractone'sattention“引起某人的注意”。7.relyon依赖;依靠;指望Don'talwaysrelyontheweatherreport.别总指望天气预报。Theoldmanreliedonhissontotellthetruth,butherealizedhewaswrongatlast.老人指望儿子告诉他实情,但最后他意识到他错了。relyonsth. 依靠……relyonsb.todosth.依赖某人做某事relyonitthat...可以放心……Youcanrelyonitthathewillhelpyou.你放心,他会帮助你的。 Georgeisaboywhocan________.A.relyon B.bereliedonC.bereliedD.reliable解析:选B relyon为固定短语,根据句意为被动含义。在被动结构中介词on不能省略;reliable为形容词。8.havenousefor不需要;厌烦,厌恶Ihavenousefornovelslikethat.我不喜欢那样的小说。Wouldreallygoodadvertisingpersuadeyoutobuyproductsyouhavenousefor?好的广告真能说服你去买你用不着的产品吗? (1)I____________________(厌恶)thosewhoarealwayscomplaining.n(2)Thesearethebooks________________(我不喜欢的).答案:(1)havenousefor (2)Ihavenousefor9.atnoextracost没有额外的成本Whenyoubuytwo,theywillgiveyoutwomoreatnoextracost.当你买两个时,他们会多给你两个,而不会多要钱。atcost 按成本atthecostof以……为代价toone'scost吃了苦头之后才……Ifyoubuymorethan10books,we'llsellthemtoyouatcost.如果你买10本书以上,我们将按成本价卖给你。 (1)Itissaidthatsomegoodsinthesupermarketaresold________________________(按成本价).(2)Hesavedhisdaughtersfromthefirebut________________________________(以自己的生命为代价).(3)Iknow______________________(吃了苦头之后)thatabrokenlegcanbeverypainful.答案:(1)atcostprice (2)atthecostofhisownlife (3)tomycost[句型归纳]1.With_so_many_messages_from_advertisers_filling_our_daily_lives,itisimportanttounderstandhowadvertisementswork.我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情。with复合结构(也称为“独立主格结构”)的构成形式为“with+名词(代词)+分词/名词/形容词/不定式/副词/介词短语”,多在句中作状语,表示时间、方式、原因等。Witheverythingdone,theyleftworkforhome.所有事情都做完以后,他们下班回家了。Helikestosleepwithlightson.他喜欢开着灯睡。Withsomanyproblemstodealwith,hehadtoworkovertime.因为有好多问题需要处理,他只好加班工作。Thegirlrushedin,withsweatonherface.那女孩子冲进来,脸上挂着汗珠。此外,这个结构偶尔作后置定语。Shecametoabrookwithwillowtreesonbothsides.n她来到一条两岸长着柳树的小河边。 Withagreatnumberofquestions________,heishavingahardtime.A.toanswerB.answeredC.answeringD.tobeanswered解析:选A 根据句意,动作尚未发生,故在with复合结构中只能用不定式结构。由于句子中能够找到动作的发出者,故用主动形式。2.Television_adverts_are_expensive_to_make_and_to_show.电视广告的制作和播放是很贵的。本句是“主语+系动词+形容词+不定式”结构,其中句子的主语与句末的不定式构成逻辑上的动宾关系。能够经常这么用的形容词还有:easy,difficult,hard,comfortable,fit等。Thewaterispolluted,anditisnotfittodrink.水已受污染,不合适饮用。注意:在该句式中的不定式应为及物动词的主动形式。若为不及物动词,需在其后加一个适当的介词。Suchahouseiscomfortabletolivein.这样一所房子住起来就很舒服了。另外,这个结构还可以在“动词+宾语+形容词+不定式”的句式中使用。Doyoustillthinktheproblemdifficulttodealwith?你仍然觉得这问题难解决吗?TheyallconsiderMr.Whiteeasytogetalongwith.他们大家都认为怀特先生很容易相处。 Thesituationpresentisverydifficultforthegovernment________.A.tocontrolit B.controllingC.tocontrolD.tobecontrolled解析:选C 在“be+adj.+不定式”结构中,作不定式的动词与其前的名词构成逻辑上的动宾关系时,用主动表示被动含义。3.However_good_an_advertisement_is,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.一则广告无论制作得多么好,如果产品不合适,也不可能使人信服。本句中包含由however引导的让步从句(=Nomatterhowgoodanadvertisementis)英语中的让步从句主要由though,although,evennthough,while,whereas,as等连词引导,表示“虽然,尽管”等意。还可以由whatever,whichever,whoever,whenever,wherever,nomatter+whword等引导。Howeverfaritis,Iintendtodrivetheretoday.不管有多远,我都打算今天开车去。Whateveryoumaythink,I'mgoingaheadwithmyplans.不管你怎么想,我都将进行我的计划。Nomatterwhathappens,hewillnotsayaword.不管发生了何事,他都什么也不会说。注意:用however引导从句时与nomatterhow一样,其后要跟形容词或副词原级。 ________,Ihavetoputitawayandfocusmyattentiononstudythisweek.A.HoweverthestoryisamusingB.NomatteramusingthestoryisC.HoweveramusingthestoryisD.Nomatterhowthestoryisamusing解析:选C however/nomatterhow后接形容词或副词原级引导让步状语从句。Ⅰ.单词拼写1.Hetouchedthewoundedmanagain,buttherewasnor________;hethenhadtocallinanambulance.答案:response2.Istillhaveaguiltyc________towardJenny.Youknow,Iusedtotreatherunjustly.答案:conscience3.Miss,canIchangetheg________foranother?Itdoesn'tfitme.答案:garment4.Afterelectricityisg________inthepowerstation,itissenttothousandsofhomesthroughhighvoltagewires.答案:generated5.Thiskindofcarf________comfort.答案:features6.Karlatriedtosound________(随意的),butherexcitementwasobvious.答案:casualn7.Haveyoutriedthatnewshampoothey'vebeen________(宣传)onTV?答案:advertising8.Theysetupan________(协会)tohelpfamiliessufferingfromalcoholism.答案:association9.Julie'sparentshadsparedno________(费用)forherwedding.答案:expense10.Ilookedatthemapto________(使想起)mymemoryoftheroute.答案:refreshⅡ.选词填空1.Sara________________Francesca'sfearofheights.答案:wasawareof2.TomisnoricherthanJack.________________,TomisaspoorasJack.答案:Inotherwords3.Youcan't________________yourparentslendingyouthemoney.答案:relyon4.Readthisandtellmeifit________________.答案:makessense5.It'sagoodidea—I'll________it________________.答案:keep;inmind6.OntheonehandIwanttosellthehouse,but______________________,Ican'tbearthethoughtofmoving.答案:ontheotherhand7.Howistheextraworkgoingto________________theschedule?答案:fitinto8.Mypatiencewas________________.答案:runningoutⅢ.完成句子1.Shegavehimbackthemoneyshehadstolen________________(为求良心平安).答案:forconscience'ssake2.He________________(为……做预算)buyinganewcar.答案:budgetedfor3.____________________________(人们的消息灵通多了)sincetheinvention.答案:Peoplearebetterinformedn4.Itcostalotofmoneyfor________________(在电视上做广告).答案:advertisementsonTV5.__________________________(发出了大笑声)allthroughthecrowd.答案:Loudlaughterwasgenerated6.He________________(对……作出反应)mysuggestionwithalaugh.答案:respondedtoⅣ.句型转换1.Ourfoodwillsoonbeusedup.Ourfood________________soon.答案:isrunningout2.Whathesaidatthemeetinghasnomeaningatall.Whathesaidatthemeetingdoesn't________________.答案:makeanysense3.Notonlythestudentsbutalsotheteacherwasinvitedtotheparty.Theteacher,____________________thestudentswasinvitedtotheparty.答案:aswellas4.Astimewentby,Ibegantorealizemyfault.________________________________,Ibegantorealizemyfault.答案:Withtimegoingby5.Nomatterhowlateitis,hismotheralwayswaitsforhim.________________itis,hismotheralwayswaitsforhim.答案:HoweverlateⅤ.单项填空1.Thethiefsatinthecornerwithhishands________behindhisback.A.tied B.beingtiedC.tyingD.totie解析:选A 考查with复合结构。hands与动词tie之间构成被动关系且强调某种状态,故用过去分词。2.Georgeisorganized,easygoing,hardworkingandintelligent.________,Ican'tspeaktoohighlyofhim.A.InotherwordsB.InawordC.OntheotherhandD.Asaresult解析:选B 考查短语含义。inotherwords“换句话说”;inaword“总之”;ontheotherhand“另一方面”;asaresult“结果”。后一句是对前一句归纳总结,故选B项。n3.Inmyopinion,whathetoldusjustnowabouttheaffairsimplydoesn'tmakeany________.A.meaningB.ideaC.senseD.point解析:选C makesense“有意义;讲得通”。4.Everything________intoconsideration,theenvironmentalproblemwearelookingforwardto________is________ourgovernment'sattention.A.istaken;seebeingsolved;worthB.takes;seeingsolving;worthyC.taken;seeingsolved;worthyofD.totake;seetobesolved;worth解析:选C 逗号前为独立主格结构,相当于ifeverythingistakenintoconsideration,everything与take之间为被动关系,用过去分词作宾语补足语,lookforwardto中to为介词,后跟动名词;在定语从句中构成seesth.done结构;beworthyof“值得的”。故选C项。5.Johnplaysfootball________,ifnotbetterthan,David.A.aswellB.aswellasC.sowellD.sowellas解析:选B aswellas“和……一样好”,sowellas用于疑问句、否定句中。6.Iknowthisjobofmineisn'tmuch,but________,Idon'tfeeltieddown.A.inotherwordsB.ontheotherhandC.inawordD.inanycase解析:选B 考查短语含义。inotherwords换句话说;ontheotherhand另一方面;inaword总之;inanycase无论如何。由语境知选B项。7.Thenewlyraisedsuggestionis________.Whichiswrong?A.worthydiscussingB.worthdiscussingC.worthytobediscussedD.worthyofbeingdiscussed解析:选A “值得干……”可表达为:beworthdoing;beworthyofbeingdone,beworthytobedone。故选A项。8.Heisonlytooreadytohelpothers,seldom,________,refusingthemwhentheyturntohim.A.ifneverB.ifeverC.ifnotD.ifanythingn解析:选B 考查省略。句意:他非常乐意帮助别人,当别人求助于他的时候,他很少,如果曾经有过的话,拒绝他们。ifever“如果曾经有过的话”,符合句意。9.Thesuccessofthisproject________everyonemakinganeffort.A.reliesonB.caresforC.remindsofD.callsup解析:选A 句意:此次工程的成功得依靠大家的努力。relyon意为“依赖于”,符合句意。carefor关心;remindof提醒;callup唤起。10.Ihopeyou'llkeepus________ofhowyou'regettingonwiththework.A.informB.informingC.toinformD.informed解析:选D keepsb.informed(of/about)意思是“使某人随时知道”。Ⅵ.阅读理解HeadofResearchSalary:£55.271WearelookingforaHeadofResearchtomanagetheCWUResearchDepartmentandInformationCentre.Youwouldberequiredtoexercisecontrolofallresearchworkofthedepartmentandmanageateamofthreeresearchersandfoursupportstaff.ThepersonappointedwouldbeexpectedtocarryoutresearchworkofastrategicnatureacrosstherangeofbusinessesinwhichtheCWUhasorseeksmembershipandtocontributetothestrategicthinkinganddirectionoftheunionasawhole.Youwillneed:provenlinemanagementskills,especiallyinmanagingandmotivatingateam;goodresearchskills,holdingagooddegreeinarelatedsubjectorothersimilarexperience;ahighlevelofmathematicalandcalculatingskills;theabilitytoproducehighqualityworkunderpressure;acommitmenttoandknowledgeofthetradeunionmovementandsocialdemocraticpolitics;andknowledgeand/orexperienceofthepostaland/ortelecommunicationsindustry.Toapply,pleaserequestanapplicationpackbyemailinghr@cwu.orgorbytelephoningHR(HumanResources)on02089717482.Whenapplyingpleasestateyoursource.ClosingDateforApplications:4thAugust2010Anticipatedinterviewdate:17thAugust2010Noagenciespleasen语篇解读:本文是一篇应用文,节选自某报纸的一则招聘广告。内容包括:职位应尽的责任,谋求此职位的申请方式以及联系方式等。1.Inwhichcolumnofanewspapercouldwefindthisadvertisement? A.Arts.B.Sales.C.Jobs.D.News.解析:选C 推理判断题。根据文章前三段的各段开头句可知,这是用人招聘广告。故有可能刊登在报纸上有关Jobs的栏目中。2.Oneofthedutiesofthepersontobeappointedis________.A.takingchargeofresearchworkB.seekingmembershipforthetradeunionC.managingateamofthreeorfourmembersD.runningatelecommunicationscompany解析:选A 推理判断题。根据第一段中的“...manageateamofthreeresearchersandfoursupportstaff.”以及第二段中的“tocarryoutresearchworkofastrategicnature”和下文的“contributetothestrategicthinkinganddirectionoftheunionasawhole.”可推断出,A项符合题意。3.Ifyouwanttoapplyforthisposition,youcandoallEXCEPT________.A.askanagencyforanapplicationformB.dial02089717482formoreinformationC.emailhr@cwu.orgforanapplicationpackD.sendinyourapplicationbefore4thAugust2010解析:选A 细节理解题。A项与文章最后一句“Noagenciesplease”不符;B项和C项与第四段留下的联系方式吻合;D项与倒数第三句吻合。4.Whichofthefollowingapplicantsismostlikelytobeemployed?A.Aschoolteacherwithamaster'sdegree.B.Auniversitygraduatemajoringincomputerscience.C.Adirectorfromaresearchcentrewithamaster'sdegree.D.Aclerkfromatelecommunicationscompany.解析:选C 推理判断题。因为广告中需要招聘的人员为管理人员,故C项中提到的“来自于某研究中心具有硕士学位的director”显然与第三段中提到具体硬件吻合,最有可能被录用。