创业管理复习资料 6页

1.创业爆发的原因(论述)Whyisentrepreneurshipexploding?a)Therapiddevelopmentofprivateeconomyleadstothegrowthofthenumberofentrepreneurship・b)Toadapttotheeconomicandsocialtransformation,entrepreneurshipshouldbeencouraged(最根本原因)c)Withtheenrollmentextensionofunvcrsitics,thesupplyofuniversitygraduatesexceedssocialdemand.2.创业的定义Entrepreneurshipistheprocessofcreatingorseizinganopportunityandpursuingitregardlessoftheresourcescurrentlycontrolled・3.创业的过程Theentrepreneurialprocessa)Generatingmotivationandbecominganentrepreneurb)Recognizingandscreeningtheventureopportunitiesc)Obtainingandmarshalingresourcesd)Startingupacwenterprisee)Creatingvaluef)Reapingarewardatharvest4.Timmonsmodel(论述)a)Itisanopportunitydriven.b)Itisresourceparsimoniousandcreativec)Itisdrivenbyaleadentrepreneurandanentrepreneurialteamd)Itdependsonthefitandbalanceamongthesee)Itisintegratedandholisticf)ItissustainableOpportunityEXHIBIT35TheTimmonsResourcesExogenousforcesBusinessplanFitsandgaps\n1.创业的特征ThecharacteristicsandEssenceofEntrepreneurshipa)Opportunityorientedb)Creativeintegrationofresourcesc)Valuecreationd)Advanceactione)Innovationf)Customeroriented2.什么是创新Thedefinitionofinnovation?Innovationis'toestablishanewproductionfunction\Anewcombinationofproductionfactorsandroductionconditionsisintroducedintotheproductionsystem.3.创业与创新的关系A)区别:概念的不同B)联系：创新是创业的源泉，创业的关键在于创新。Innovationisthesourceofentrepreneurship,entrepreneurshipisthekeytoinnovation.4.管理者与领导者的区别Howleadershipdiffersfrommanagement?EXHIBIT2.1ComparingManagementandLeadershipCreatinganAgendkuC\埼“DevelopingaHumanNetworkforAchievingtheAgendaExecutionOutcomesmb•mariageiTKjriTPlanningandbudgeting―stablishingdetailedstepsondtimetablesforachievingneededresults,andthenallocating^thenecossarytoochievetheseresults^^Organizingondstaffing—establishingsomestructureforaccomplishingplanrequirements,staffingthatstructurewithindividuals.cUlog^ingresponsibilityandauthorityforcarryingouttweplan,providingpoliciesandprocedurestohelpguidepeople,andcreatingmethodsorsystemstomonitorimplementationControllingandproblemsolving—monitoringresultsversusplansinsomedetail,identifyingdeviations,ondthenplanningandorganizingtosolvetheseproblemsProducingadegreeofpredictabilityandorder,andhavingthepotentialofconsistentlyproducingkeyresultsexpectedbyvariousstakeholdersleoderthipEstablishingdirection—developingavisionofthefuture,oftenthedistantfuture,andstrategiesforproducingthechangesneededtoachievethatvisionAligningpeople—communicatingthedirectionbywordsanddeedstoalltho^ewhoiecooperationmaybeneededtoinfluencethecreationofteamsandcoolitionsthatunderstandthevisionandstrategies,andoccepttheirvalidityMotivatingandinspiring—energizingpeopletoovercomemajorpoliticalbureaucratic,andresourcebarriersIochangebysatisfyingverybasic,oftenunfulfilledhumanneedsProducingchange,oftentoadramaticdegree,andhavingthepotentialofproducingextremelyusefulchange\n9•创业领导的三原则ThreeprinciplesforEntrepreneurialLeadershipThefollowingarethecoreleadershipprinciples:a)Treatothersasyouwouldwanttobetreatedb)Sharethewealththatiscreatedwithallthosewhohavecontributedtoitatalllevelsc)GivebacktothecommunityConvergingontheentrepreneurialmindBeing*macho*EXHIBIT2.4CoreandDesirableEntrepreneurialAttriDESIRABLEATTRIBUTESInvulnerabilityPerfectionistImpulsiveneTh«NonentrepreneurialAttributesOutercontrolCORIATTRIBUTESCourageCommitmentanddeterminationLeadershipToleranceofnsk.ambiguity,anduncertaintyCreativity,self-reliance.andadaptability10・学徒期的概念OpportunityobsessionKnowsitallTheconceptofapprenticeshipIfyouwanttheoddsinyourfavor,gettheexperiencefirst.Successfulentrepreneursarelikelytobeolderandtohaveatleast8to1()yearsofexperience・Theyhavebuiltcontacts,garneredtheknow-how,andestablishedatrackrecordintheindustry,market,andtechnologynichewithinwhichtheyeventuallylaunch,acquired,orbuildabusiness.11.团队与小组的区别与联系ThedistinctionandconnectionbetweentheteamandgroupToachieveteamgoalsrequiresthecoordinationamongthemenmbers,andrealizationofthegroupgoalsdorftdependonthecoordinationamongthemembers.Theteamisaspecialformofagroup.Thecommongoalistheimportantcharacteristicoftheteam12.团队的概念Theconnotationofentrepreneurialteama)Theentrepreneurialteamisaspecialgroup・b)Entrepreneurialteamworkperformanceisgreatertanthesumofallmemberindependentworkperformance・c)Entrepreneurialteamhasimportantvalueforthesuccessoftheventured)Entrepreneurialteamisthebasisofthetopmanagementteamandtheinitialformoforganizations13.5P要素Purposepeopleplacepowerplan14.认知性冲突和感情性冲突\nTheformingandbuildingprocessoftheteama.self-evaluation:thearrangementofthesimilarityandthecomplementaryruleb・selectpartners:cognitiveandemotionalconflictcognitiveconflict-BasedontheinconsistencyofproblemorientedWhentheteammembersanalyze,compare,andcoordinatealldifferentopinionsorviews,theywillproduceacognitiveconflict.#theadvantagesofcognitiveconflict:a.Cognitiveconflictcanencouragecreativethinking,itishelpfultoformahighqualityplanandimprovethequalityofdecisionmaking.b・Cognitiveconflictcanpromotedecisionmakinginteammembers,encouragecommunication,andenhanceteamresponsibilityofthemembers.Emotionalconflict-BasedoninconsistencyofindividualorientedWhentheconflictintheentrepreneurialteamleadstopersonalhatredamongthemembersoftheteam,theemotionalconflictswillproduce・#theshortcomingsofemotionalconflicts:Membersappearhostility,distrust,cynicismandapathy,whichwillhinderthecommunicationandcooperationbetweenmembersandreduceteamperformance・15•什么是创业机会Whatistheentrepreneurialopportunity?Inbroadterms,anopportunitymaybethechancetomeetamarketneed(orinterestorwant)throughacreativecombinationofresourcestodeliversuperiorvalue・Entrepreneurialopportunityisapossiblefutureearningsopportunity・Therealizationotheopportunitydependsontheentityenterpriseorthespecificbusinessbehavior."Opportunitydevelopment^ratherthan"opportunityrecognition^,shouldbeourfocus.16.什么时候idea可以成为机会？Whenisanideaanopportunity?a)Theycreateoraddsignificantvaluetoacustomerorenduse匚b)Theydosobysolvingasignificantproblem,removingaseriouspainpoint,ormeetingasignificantwantorneed-forwhichsomeoneiswillingtopayapremium.c)Theyhaverobustmarket,margin,andmoneymakingcharacteristicsthatwillallowtheentrepreneurtoestimateandcommunicatesustainablevaluetopotentialstakeholders.d)Theyareagoodfitwiththefounder(s)andmanagementteamatthetimeandmarketplace-alongwithanattractiverisk-rewardbalance・17.机会窗Foranopportunitytohavethesequalities,the“windowofopportunity"isopeningandwillremainopenlongenough.定义:Thewindowofopportunityisdefinedastheperiodofreservegrowthinthelifecycleofthetargetindustrywhentheslopeoftherevenuecurveisincreasing.Thewindowofopportunitybeginstocloseasthatrevenuecurvelevelsoff.1&商业模式的概念DefinitionofbusinessmodelAbusinessmodelisnothingelsethanarepresentationofhowanorganizationmakes(orintendstomake)money.\n19.成功商业模式三特征(木桶)Comprehensivenessuniquenessinimitability20.如何设计商业模式?Designframeworkofbusinessmodel21.商业计划书定义DefinitionofbusinessplanAsetofdocumentspreparedbytheentrepreneurandthesummarizeenterriseoperationalandfinancialobjectivesforthenearfuture(usuallyonetothreeyears)andtoshowhowtheywillbeachieved22.简略版商业计划书ThedehydratedbusinessThedehydratedbusinessplanisastripped-downversionthatcobersjustthehighlights.It'sjustasummaryItisnotsubstituteforthefullplan23.商业计划卩的关键构成要索ConstituentelementsofthebusinessplanCoreproductorserviceTargetmarketEntrepreneurialteamEnterpriseoperationMarketingplanTheexpectedgrowthoftheenterprise24.撰写原则PrinciplesofwritingbusinessplanObjectivesshouldbeclearKeyelementsarcindispensableThelanguagesusedshouldbeclearandpragmaticPayattentiontotheform25.融资概念WhatistheentrepreneurialfinanceEntrepreneurialfinanceisthebehaviorandprocessofraisingfundsforcreatinganewenterprise.26.融资渠道Channelsofentrepreneurialfinancea)equityfinancing权益性businessangelventurecapitalinitialpublicoffering(IPO)privateplacementb)Debtfinancing债务BankloanGuaranteeloanc)otherchannels\nleasegovernmentfundingcooperationpartner19.企业的法律组织形式DecidedonyoulegalstructureSoleproprietorshipPartnershipCorporationa.alimitedliabilitycompanyb.acompanylimitedbysharesc.considerlogodesignconcepts公司起名优先考虑d・shorterisbetterc.makesurethenameiseasilypronounceablef.itmaybehelpfultogetthenametomatchyourcompany'sphilosophyg.trytorelatethenametotefieldofbusinessh・createarecognizableimagei.donotforgetyourbusinessestargetedmarketAgoodwaytotestyourcompanynameistotellittoyourfriendsandaskthemiftheyrememberitinaweek.20.收购定义Definitionof"acquisition"Acorporateactioninwhichacompanybuysmost,ifnotthetargetcompany^ownershipstakesinordertoassumecontrolofthetargetfirm.