高中英语公开课课件-广告 27页

Unit1ProjectDevelopinganAdCampaign\nTeachingaimsInthislesson,youwilllearn:SomebasicinformationaboutanadcampaignfromthefirstPassageHowtoapplywhatyouhavelearnttodevelopyourownadcampaign\nLeadinReview:QuizAnadvertisementuseswordsandpicturesto________(劝说)peopletobuyaproductorservice,orto_________(相信)anidea.Therearetwomaintypesofadvertisements----_________________and__________________.Theformerareusually_________(付费)andalways＿＿＿＿＿＿＿（欺骗，捉弄）customers.Whilethelatterareoftenrun_________(免费的).Theytendto__________(关于)widespreadsocialconcerns,andare_____________(旨在)educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.persuadebelieveincommercialadspublicserviceadspaidforplaytricksonforfreedealwithmeantto\nAnti-smokingadcampaignAppreciateavideoclip,andthinkaboutwhatimpressesyoumostinthisvideo.\n\nReadthearticleonpage18.Trytotellusthemainideaofeachparagraph.Para1Para2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudienceFastreadingPara3Para4whattheadcampaignsayshowtoreachthetargetaudience\n1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.Listentotherecordpartbypart,andthentrytoanswerthefollowingquestions.\n3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatshouldyouradvertisingcampaigndependon?Mainlydependonthetargetaudienceandwhichkindsofadsreachthatgroupbest.\nTitleHowdoyoubuildanadcampaignstartingHaveaclear__1_andanaudienceinmind;figureoutexactlywhatyouwanttotellthemandwhatyou’retryingto__2__themdo.WhoDetermineyour_3_____audiencebyresearchingandanalyzinginadvance.WhatDecidewhatyouwanttheaudiencetoknoworthinkaboutHowDecideyourapproachto__4______Yourmessageacross.aimmaketargetgettingTask-basedreading:Table1\nReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.\n3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatdoestheadcampaignaimtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!\nAnti-smokingadcampaignTo_5___________youngpeoplefromsmoking,wewillstartananti-smokingadcampaign.High-schoolteenagersEducatethemaboutthebad__6_________effectsofsmokingandhowthesmokingaffectsthosearoundthemExplainallthe__7__________ofnotsmokingShowhowsmokingisnotcoolorattractive.Putlargepostersaroundtheschoolwithourlogoand__8______--smokingkills.Providestudentswithmoreinformationaboutsmokingonourwebsite.Publishanarticleintheschoolmagazinewhich___9_______studentsaboutthedangersofsmoking._________10_anessaycompetition.Task-basedreading:Table2discouragephysicaladvantagessloganinformsorganize\nBuildyourownadcampaignThreetopicsavailableStopeatingunhealthyfoodAreyouagameboyProjecthope\nUnhealthyfood\nGameboy?Getaddictedtoonlinegames…\nProjecthope\nTipsforyourownadcampaign:What’sthetitleofyouradcampaign?2.Whoisthetargetaudienceforyouradcampaignandwhat’syourgoal?3.Whatdoyouwanttosayinyouradcampaign?What’syourlogoandslogan?4.Howdoyoureachyouraudience?\npresentation&performance\nFillintheblankswithproperwordsaccordingtotheinitialsorChinese.1.Theorganization’st______wastodoubleitsmembership.2.Whenc_________,themuseumwillbeopentothepublic.3.Thesinger’svoicea______tomanyfans.argetompletedppeals\n4.Themembersdidn’tattendthemeetingforv______reasons.5.Teachersshoulddevelopnewa_________toteaching.6.Mymotherr______angrilytotheliesthatItoldher.pproacheseactedarious\n7.Itis__________(非常地)importantforustograspaforeignlanguage.8.Thepurposeofthefilmisonlytosatisfyits_________(观众).9.Manypoliticiansare_________(关心)withthegoodofthepeople.extremelyaudienceconcerned\nTranslatethefollowingsentencesintoEnglish.1.我不知道怎样传达你的信息。(get...across)Idon’tknowhowtogetyourmessageacross.2.该是你们去上学的时间了。(It’stime)It’stimeforyoutogotoschool./It’s(high)time(that)youwenttoschool.\n3.这座房子正是我们心中想着的。(have...inmind)Thishouseisexactlywhatwehaveinmind.4.我不喜欢你对待你母亲的方式。(theway)Idon’tliketheway(that/inwhich)youtreatyourmother.\n5.工人们正在组装一架模型飞机。(puttogether)Theworkersareputtingtogetheramodelplane.6.那个贪婪的人好像只在乎钱。(careabout)Theonlythingthegreedymanseemstocareaboutismoney.\n7.我们参与完成了这项任务。(beconcernedwith)Weareconcernedwithcompletingthistask.8.我相信你能在下星期一之前交回你的作文。(dependon)IdependonyoutohandinyourcompositionbynextMonday.\n9.为自己设立一些能够达到的目标，以树立信心。(build)Inordertobuildyourconfidence,setyourselftargetsyoucanreach.10.我们正在考虑是否要向顾客征求意见。(consider)Weareconsideringwhethertoaskthecustomersforadvice/opinions.\nHomeworkTodoPartsB1andB2onpage91inWorkbook.TodopartsD1andD2onpage93inworkbook.