高中英语 Inside advertisingReading课件 新人教选修9 41页

Howadvertisingworks\nLet’senjoytwoadvertisements!\n1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?\nAdvertisementsWHERE?OnbillboardsOnbusesOnTVOntheradioIntrainstationsInnewspapersInmagazinesAtthecinemaAttheairportEverywhere\nCompareadvertisementsComparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?\nObeyyourthirst.ThingsgobetterwithCoca-Cola.\nTaketimetoindulge.尽情享受吧！\nThenewdigitalera数码新时代\n\nUnderstandingtheadvertisementsonpage42.WaterA.WhatisthemostcommonnameforH2O?WhydidtheycallitH2O?Water.Becauseitrhymeswith“slow”.\nB.Whatisthepurposeofthisadvertisement?Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.\nA.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.2.SuperShooze\nB.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.\nC.Doyouthinkthemessageistrue?Givereasons.No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.\nA.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.3.Refreshwater\nB.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?\nNo,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.\nC.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.\nA.Whatdoesthisadvertisementencourageyoutothink?Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.4.Environment\nB.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.\nC.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment?Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.\n5.“Speeding”and“HowfastamIgoing”?A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo?Theywantpeopletostopspeeding.\nB.Bothadstargetacertaingroupofpeople.Whoarethey?Drivers.C.Ifyouwereadriver,whichadvertisementwouldhavemosteffectonyou?Why?Studentsgivetheirownanswers.\nHOWADVERTINGWORKS\nScantheheadingsofeachsectionandgetageneralunderstandingofthetext.Scanning\nSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Sumupthemainideaofeachsection.\nReadthetextcarefullyandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?Detailreading\nWhoadvertises?Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.\n3.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).\n4.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.\nReadthetextcarefullyandfillintheblankswithproperwords.HowadvertisingworksWhatisanadvertisement?Anadvertisementisa1______________________thatinformsorinfluencespeople.messageorannouncement\nHowadvertisingworksHowdoadvertisersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3___________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.identifythetargetgroupformsthebasis\nHowdoadvertisersmakeeffectiveadvertisements?AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.persuade\nHowdoadvertisersmakeeffectiveadvertisements?UseasuitablemediumAswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalso5_____________________________.Obviously,costwillplayabigpartinthisdecision.placetheiradsintherightmedium\nHoweffectiveareadvertisements?Howevergoodanadvertisementis,people6______________bepersuadediftheproductisunsuitableforthem.Ontheotherhand,7______________________toadvertisementscanhelptochangeouropinionsovertime.areunlikelytobeingconstantlyexposed\nWhatisanad?1)Definition(amessageorannouncementthatintendstoinformorinfluencepeople)2)Means(words,pictures,music,film…)3)Advertisers(business,individuals,organizations,associations)Conclusion\nHowdoadvertisersmakeeffectiveads?1)Identifythetarget(findoutnecessaryinformationaboutthisgroup)2)Appealtothetarget(hopes,dreams,emotions,desires…)3)Useasuitablemedium(cost,media)\nHoweffectiveareads?Whenthereisaneedfortheproduct.2)Ifthetargetaudienceisexposedtoadsconstantly.\n1.Inpairs,discussthequestionsinEx2onP44.2.FinishEx3onP45inpairs.HOMEWORK\n\n9、静夜四无邻，荒居旧业贫。。2021/11/182021/11/18Thursday,November18,202110、雨中黄叶树，灯下白头人。。2021/11/182021/11/182021/11/1811/18/20216:57:38PM11、以我独沈久，愧君相见频。。2021/11/182021/11/182021/11/18Nov-2118-Nov-2112、故人江海别，几度隔山川。。2021/11/182021/11/182021/11/18Thursday,November18,202113、乍见翻疑梦，相悲各问年。。2021/11/182021/11/182021/11/182021/11/1811/18/202114、他乡生白发，旧国见青山。。18十一月20212021/11/182021/11/182021/11/1815、比不了得就不比，得不到的就不要。。。十一月212021/11/182021/11/182021/11/1811/18/202116、行动出成果，工作出财富。。2021/11/182021/11/1818November202117、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。。2021/11/182021/11/182021/11/182021/11/189、没有失败，只有暂时停止成功！。2021/11/182021/11/18Thursday,November18,202110、很多事情努力了未必有结果，但是不努力却什么改变也没有。。2021/11/182021/11/182021/11/1811/18/20216:57:38PM11、成功就是日复一日那一点点小小努力的积累。。2021/11/182021/11/182021/11/18Nov-2118-Nov-2112、世间成事，不求其绝对圆满，留一份不足，可得无限完美。。2021/11/182021/11/182021/11/18Thursday,November18,202113、不知香积寺，数里入云峰。。2021/11/182021/11/182021/11/182021/11/1811/18/202114、意志坚强的人能把世界放在手中像泥块一样任意揉捏。18十一月20212021/11/182021/11/182021/11/1815、楚塞三湘接，荆门九派通。。。十一月212021/11/182021/11/182021/11/1811/18/202116、少年十五二十时，步行夺得胡马骑。。2021/11/182021/11/1818November202117、空山新雨后，天气晚来秋。。2021/11/182021/11/182021/11/182021/11/189、杨柳散和风，青山澹吾虑。。2021/11/182021/11/18Thursday,November18,202110、阅读一切好书如同和过去最杰出的人谈话。2021/11/182021/11/182021/11/1811/18/20216:57:38PM11、越是没有本领的就越加自命不凡。2021/11/182021/11/182021/11/18Nov-2118-Nov-2112、越是无能的人，越喜欢挑剔别人的错儿。2021/11/182021/11/182021/11/18Thursday,November18,202113、知人者智，自知者明。胜人者有力，自胜者强。2021/11/182021/11/182021/11/182021/11/1811/18/202114、意志坚强的人能把世界放在手中像泥块一样任意揉捏。18十一月20212021/11/182021/11/182021/11/1815、最具挑战性的挑战莫过于提升自我。。十一月212021/11/182021/11/182021/11/1811/18/202116、业余生活要有意义，不要越轨。2021/11/182021/11/1818November202117、一个人即使已登上顶峰，也仍要自强不息。2021/11/182021/11/182021/11/182021/11/18MOMODAPOWERPOINTLoremipsumdolorsitamet,consecteturadipiscingelit.Fusceidurnablandit,eleifendnullaac,fringillapurus.Nullaiaculistemporfelisutcursus.感谢您的下载观看专家告诉