高中牛津英语M4U1 Reading课件 41页

ReadingAdvertisements\nWordsreviewReadtheexplanationandspeakouttheworditexplains.\nReviewWordsandexpressions\nadvertisementpersuadeadvertisewelfarecheatskilfuln.广告；广告宣传vt.说服，劝说；使信服vt.&vi.做广告，宣传n.（个体或群体的）幸福、安全和健康；福利vt.&vi.欺骗；作弊n.骗子；欺诈行为adj.有技巧的；熟练的WordsReview\nadj.清白的、无罪的；无恶意的；纯真的n.气息；呼吸vt.欺骗，愚弄n.傻瓜vt.治愈；解决n.药物，疗法；对策n.杂货店adj.高兴，满意；乐于（做某事）innocentbreathfoolcuregrocerypleasedWordsReview\ncommentmentaltrickaimn.评论，评价vi.评论，议论adj.心理的；思想的，精神的；智力的n.骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.&vi.以……为目标；瞄准n.目的，目标WordsReview\nadj.&adv.全国范围的（地），全国性的（地）n.运动n.座右铭；格言，箴言n.香烟，卷烟vt.&vi.使受益；得益于n.益处；救济金；奖金nationwidecampaignmottocigarettebenefitWordsReview\npromoteintelligenceslaveconsultcomprehensionvt.推广，宣传；促销；促进，推动n.智力，才智；情报n.完全受……控制的人；奴隶vt.咨询；请教n.理解力，领悟能力；理解练习WordsReview\nMatchthemup旨在，目的是虽然，即使口臭上……的当，受……的骗欺骗；捉弄涉及，关于；处理，应付bemeanttoevenif/thoughbadbreathfallforplaytricksondealwith意思\nObjectivesTolearnsomebasicinformationaboutadvertisingToknowhowtoreadexpositorywritingTomasterthewordsandphrasesinthisarticle\nReadingstrategyskimmingscanningageneralideacertaininformationtitlesandheadingsthefirstandlastsentencesofparagraphsthefirstandlastparagraphspicturesandchartsScanthetextforkeywordsandphrases,dates,etc.Donotneedtoreadthewholetext.\nReadingstrategy:readingexpositorywritingtointroducebasicinformationonatopicExpositorywritingfollowsthesameformat:introductionofsubject,examples,factsthatdeveloporsupporttheidea,conclusion\nSkimmingforgeneralideas\nSkimmingReadingComprehensionI1.Howisthearticleorganized?Itisorganizedbytime.Itisorganizedbyspace.Itisorganizedbysubtitles.Itisorganizedbyplace.\n2.Whatisthemainideaofthisarticle?Thisarticlegivesageneralintroductiontoadvertisements.B.ThisarticleisaboutPSAs.C.Thisarticleisabouthowpeoplecanavoidpersuadingbyadvertisements.D.Thisarticleisaboutthetruthofadvertisements.\nCommercialadvertisementCommercialAdorPSA?\nPublicserviceadvertisement\nScanningforspecificinformation\n1.WhataretwomaintypesofAds?CommercialadvertisementsandPSAs.2.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.3.WhatdoesPSAstandfor?Publicserviceadvertisement.ReadingComprehensionIIScanning\nReadingComprehensionIIIScanningMostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFF\n4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFT\npaidforadvertiseforfreeproblempublicwelfareReadingComprehensionIVFillintheblanks.\ninnocentbeawareofcleveraim\nnewspapersmagazinestheInternetradiotelevisionattractiveclever\ntopromoteaproductorservicetoeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfareTheyarenotaltogetherinnocent.Theyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.\nWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?Acommercialadisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileaPSAisoftenrunfrofree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.Discussthequestionsingroups.\n3.Whyaresomeoftheadscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?In1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.\nWhatdoyouthinkoftheadsinourlives?Dotheyplayapositive(积极的)roleinourlives?Whyorwhynot?Discussion\nPeoplehavedifferentviewsonads.    Somepeoplethinkadsarewelcome.Theconsumerscangainnotonlyknowledgeofgoodsbutalsoartisticenjoyment.    Contrarytothosepeople,manyothersthinkadsareveryunpleasant.Consumersareeasilycheatedbythefalseads.Whatismore,consumersfeelannoyedtobeinterruptedbyadswhentheyarewatchingTV.Whetheryoulikeitornot,adshavebecomeapartofourlife.\nTimeforreflectionWhatarethetwomaintypesofads?Tellthemeanings:advertisement,welfare,innocent,foolnationwide,breath,grocery,commentintelligence,campaign,benefit,slavecomprehension,bemeantto,fallforevenif/though,dealwith,playtrickson\nNow2minutestotestyourspelling.SpellingBee1.English-Chinesewelfare,skilful,breath,grocery,pleased,trick,campaign,motto,consult,comprehension2.Chinese-English做广告，说服，欺骗，无辜的，治愈，评论，以……为目标，使受益，促销Whenfinished,exchangeyourpaperstoseewhodoesthebest.\nIndividualactivity请点击word图标\nQuizI:根据课本第2—3页的内容，在下列空白处填入恰当的词，每空一词。DefinitionofadvertisementsSomethingthat(1)________inallkindsofmediaanduseswordsandpicturesto(2)________peopletobuyaproductorserviceorhave(3)________inanidea.appearspersuadebelief\nTwo(4)_______ofadsCommercialads◆Paidfortoadvertiseaproductorservice◆Oftenlyingandcheatingpeoplein(5)________tofoolthemintobuyingproductstypesorder\nPublic(6)_________ads◆Runfor(7)________toeducatepeopleabouthealth,safetyandsoonthathave(8)________onpublicwelfare◆Seldomplaying(9)________onpeople◆Aimingtoteachand(10)________people,makingusliveabetterlifeservicefreeeffectstricksbenefit\nQuizII:阅读下面的短文，根据首字母提示完成所缺单词。Advertisementshavebecomeamustfortoday’sbusinessworldandtheyplayanimportant(1)r______inpeople’slife.Peoplegreatly(2)d______onadvertisingforthechoiceoftheirdailynecessitiesandotherproductswhileproducersmaketheirproductspubliclyknown(3)t________advertising.roledependthrough\nTherearemanywaystoadvertiseand“ads”comeindifferent(4)f______.Newspaperscarryadvertisements.AndsomeproductsareadvertisedonTVandovertheradio.Billboards(广告牌)alsocarryadvertisementwhichcanmainlybeseeninthestreets.(5)H_________,advertisingisnotalwaystruthful.Theadvertiserexaggerates(夸大)the(6)b________oftheproductsformsHoweverbenefits\nhewantstosell.Thus,theconsumer(7)f______forsuchadvertising.Millionsofpeoplehavetheexperienceofhavingboughtadvertisedproductsthattheyhaven’talwaysbeen(8)s________with.Personally,advertisementshaveadvantagesand(9)d___________.Thegovernmentshouldmakemoreeffectivelawstobringadvertisementsunder(10)c______.Onlyinthiswaycanconsumers’rightsbeguaranteed.fallssatisfieddisadvantagescontrol\nPreviewPreviewWordpoweronpages6and7ThinkaboutsomesuffixesthatareaddedtonounsandverbsCollectsomewordsrelatedtosalesandmarketing\nFinishPartsA1andA2onpage90oftheWorkbook.Homeworkadvertisement,persuade,evenif/though,innocent,pleased,comment,fallfor,aim,benefit,promote.2.发挥想象，连词成文(50-100字)。\nThankyou!