牛津高中英语模块四 unit 1 project课件 34页

Unit1\nUnit1Advertising\nProjectDevelopinganadcampaign\nNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?Warmingup\nReadthearticleonPage18.Trytotellusthemainideaofeachparagraph.Para.1Para.2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudience\nPara.3Para.4whattheadcampaignsayshowtoreachthetargetaudience\nReadthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassage—introduction,examplesandfactsthatdeveloporsupporttheideaandconclusion.\n1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.\n3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.\nReadthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.\n3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!\nDiscussionWorkingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign.\nTheprojectistodevelopyourownadcampaignaboutapublicwelfareproblem.Discussthefollowingquestionswithyourgroupmembers.1.Whatwelfareproblemdoyouwantyouradcampaigntodealwith?2.Whatdoyouwantyourcampaigntosay?Why?\n3.Whoisthetargetaudienceforyourcampaign?4.Whowillresearchthetopicandinterviewthetargetaudience?5.Whichsourceswillyouusetofindyourinformation?\n6.Howwillyoureachyouraudience?7.Whowilldesignthelogoanddevelopthesloganforthecampaign?8.Whowillpresentthecampaigntotheclass?\nPlanning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.\nProducing:Putwhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmistakes.Presentyouradcampaigntotheclass.Presenting:\nLanguagepoints\n1.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout弄清楚，弄懂，计算出\ne.g.Ican’tfigureoutwhyheisabsent.我弄不明白他为什么缺席。Itdidn’ttakethechildrenlongtofigureoutthecorrectanswer.孩子们没有花很多时间就算出了正确的答案。\n2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定，查明e.g.Shallwedeterminewhatwearegoingtodonext?我们来确定一下下一步该做什么吧?\n3.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealto有引力，引起兴趣e.g.Theprogrammeappealsespeciallytoyoungchildren.这个节目特别受小朋友欢迎。\nreactv.反应e.g.Iwonderhowtheyaregoingtoreacttomysuggestion.我不知道他们对我的提议会有什么反应。\n4.Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.getsomethingacross的意思是“将……表达清楚”。e.g.Johnhasawaytogethisopinionacrosswhileusingasfewwordsaspossible.约翰用最简短的语言将自己的观点表达清楚。\n5.Ifwecanconvinceyoungpeoplenottostart,theymightthemurgetheirparentsandotherpeopletogiveupsmoking,too.urgevt.敦促，力劝；竭力主张n.强烈的欲望，冲动e.g.Thereporturgedthatallchildrenbetaughttoswim.这份报告呼吁给所有的儿童教授游泳。\nThesituationisdangerous,buttheUNisurgingcaution.局势岌岌可危，但联合国力主谨慎行事。Hehasanurgetobecomeafilmstar.他非常希望成为电影明星。\nFillintheblankswithproperwordsaccordingtotheinitialsorChinese.1.Theorganization’st______wastodoubleitsmembership.2.Whenc_________,themuseumwillbeopentothepublic.3.Thesinger’svoicea______tomanyfans.argetompletedppeals\n4.Themembersdidn’tattendthemeetingforv______reasons.5.Teachersshoulddevelopnewa_________toteaching.6.Mymotherr______angrilytotheliesthatItoldher.pproacheseactedarious\n7.Itis__________(非常地)importantforustograspaforeignlanguage.8.Thepurposeofthefilmisonlytosatisfyits_________(观众).9.Manypoliticiansare_________(关心)withthegoodofthepeople.extremelyaudienceconcerned\nTranslatethefollowingsentencesintoEnglish.1.我不知道怎样传达你的信息。(get...across)Idon’tknowhowtogetyourmessageacross.2.该是你们去上学的时间了。(It’stime)It’stimeforyoutogotoschool./It’s(high)time(that)youwenttoschool.\n3.这座房子正是我们心中想着的。(have...inmind)Thishouseisexactlywhatwehaveinmind.4.我不喜欢你对待你母亲的方式。(theway)Idon’tliketheway(that/inwhich)youtreatyourmother.\n5.工人们正在组装一架模型飞机。(puttogether)Theworkersareputtingtogetheramodelplane.6.那个贪婪的人好像只在乎钱。(careabout)Theonlythingthegreedymanseemstocareaboutismoney.\nFinishPartsB1andB2onPage91inWorkbook.FinishdoPartsD1andD2onPage93inWorkbook.Homework\n