高中英语 Unit5 Inside advertising教案 新人教版选修9 教案 7页

Unit5InsideAdvertisingTeachingaims:（教学目标）1.Tocomprehendthepassageandimprovethereadingskills.2.Toexpressdifferentviewsofanargument.3.Tolearnabouthowadvertisementsworkandavoidbeingcontrolledbyads.Importantpoints:（重点、难点）1.Comprehensionofthetext.2.Knowledgeaccumulationofadvertising.3.Usefulwordsandexpressions.Teachingprocedure:（教学过程）I.WarmingupPleaseenjoyavideoandsomepicturesandanswersomequestions.1.Canyourememberthenamesofanyproductsthatwerebeingadvertised?Ifso,whydoesthisadappealtoyoumore?2.Whatarethefeatures(特征)ofads?3.Wherecanyouseeads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。II.Fastreading1.Thepurposeofthepassageisto__________.A.informusofthefactthattherearemanyadvertisementsinordailylife.B.helpusunderstandhowadsworkandavoidbeingcontrolledbythem.C.tellushoweffectiveadsareD.showushoweffectiveadscanbemade2.Scantheheadingsofeachsectionandgetageneralunderstandingofthetext.Sumupthemainideaofeachsection\nSectionI(para.1)SectionII(para.2)SectionIII(para.3-7)SectionIV(para.8-9)设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有选择地快速观览，寻找所需要的信息的能力。。通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力III.DetailreadingReadpart1andanswerquestions.Task1Answerthequestion.Wheredotheyadvertise?Task2TranslatethesentenceEvensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.Readpart2andanswerquestions.Task11.AllofthefollowingfactsaboutanadinParagraph2arementionedexceptits______.A.definitionB.meansC.advertisersD.targetaudience2.Whoadvertises?3.Whydotheyadvertise?Task2Fillinthetable.Whatisanadvertisement?Anadvertisementisa1.______________________thatinformsorinfluencespeople.Readpart3andanswerquestions.\nTask1Answerthequestion.1.Theexampleoftheadolescentboysinthethirdparagraphshowsus________.A.whichgroupisthetargetofthecomputergamesB.itisimportantfortheadvertiserstoidentifythetargetaudienceC.thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergamesadthatappealtoadolescentboys2.Howdotheydecidewheretoadvertise?Task2Fillinthetable.Howdoadvertisersmakeeffectiveadvertisements?IdentifyyourtargetAdvertisers2_______________________andfindoutasmuchaspossibleaboutthem,which3___________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.AppealtoyourtargetInorderto4________peopletodosomething,advertisementsoftenappealtoourhopesanddreamsorouremotions.UseasuitablemediumAswellasreachingtherightaudiencewiththerighttechnique,advertisersmustalso\n5____________.Obviously,costwillplayabigpartinthisdecision.Task3Translatethesentences1.Someadvertisementsappealtopeople’sdesiretosavemoney．Othersaremorelikelytobenoticediftheyarefunny.2.Aswellasreachingtherightaudiencewiththerighttechnique，advertisersmustalsoplacetheiradsintherightmedium.Task4Retellthispartbyusingtheinformationgiven.Howdoadvertisersmakeeffectiveads?1)Identifythetarget(pay…for…,bewasted,reach,inotherwords,havingidentified,asmuchaspossible,fitinto,formthebasisfor)2)Appealtothetarget(inorderto,appealto,some,desire,others,aremorelikelyto,conscience,worthycitizen.)3)Useasuitablemedium(aswellas,audience,technique,medium,playabigpartin,televisionads,abigcorporation,afford,ontheotherhand…)Readpart4andanswerquestions.Task1Answerthequestion.1.Doesadvertisingwork?Task2Fillinthetable.HoweffectiveareadvertisementsHowevergoodanadvertisementis,people6______________bepersuadediftheproductisunsuitableforthem.Ontheotherhand,7______________________toadvertisementscanhelptochangeouropinionsovertime.\nTask3Translatethefollowingsentences.Ontheotherhand，beingconstantlyexposedtoadvertisementscallhelptochangeouropinionsovertime．设计意图：由于课文长，信息量大，要求学生分部分默读课文，对课文进行深入细致的理解。由于理解课文的需要，由浅入深地设计了单选、问答、填表、翻译、复述等灵活多样的练习，学生通过这些问题，对课文有了更进一步的认识。同时对重要短语和语法点进行设空，引起学生充分注意。复述是很好的考查学生对知识的理解和消化的方式，这一环节对学生的要求较高，要求其在理解课文的基础上进行语言输出，为降低难度，提供了一些关键词供学生参考。IV.RolePlaySupposeyouarehavinganinterviewtoapplyforajobconcerningadvertising.Makeadialogueplease.Onestudentplaysasaboss,preparingquestions;theotheroneplaysasaninterviewee,preparinganswers.设计意图：在这一步中给学生提供一个讨论和竞赛情景，提高了学生的兴趣和表现欲，使其在既愉快又紧张的气氛中，体验运用知识的乐趣。这一环节一方面可以锻炼和加强学生合作学习的能力；另一方面，可以培养学生交际能力，让他们将课本知识学以致用，进而提高他们综合运用英语的能力。V.Quiz1.猜测单词含义，进行连线。corporationthemoneyavailablethatwillbespentoveraperiodoftimetargetcompanybudgetaimappealtoastimepassesovertimetobesuitableforfitintotoattract/interest2.选择短语并用适当形式填空。\ncomeacross\appealto\overtime\fitinto1)Thepainofthisfailurewilldisappear______.2)I_____________oneofmyoldclassmatesinthestreettheotherday.3)Theadvertisementdesignhasto_________allagesandsocialgroups.4)Howdoyou_________inthenewcompany?3.语篇填空Advertisementshavebecomepartofoureverydaylifeandsoitisimportantthatwe_________ourselvesaboutthemtoavoidbeingfooledbythem.Theadvertisersoftenspendalotoftimedecidingwhatkindofthingswill______totheirtargetgroup.Thekindofadvertisementdependspartlyon_______becauseitcostalotmoremoneyforadsin_______.Aretheyreallyworthallthat__________?Theadvertisersthinksoortheywouldnotwastetheirmoney.设计意图：本环节包括单词、短语、和语篇三部分，由易到难。前两部分让学生再次回顾本课重点单词并用刚刚学的词组填空，加深了他们对词组的记忆，同时还学会了如何运用，这使他们对基础知识的掌握更扎实。第三部分通过设计高考题型，提高学生分析句子结构、夯实基础、适应高考题型的能力。VI.Summary1.表扬优秀小组和个人2.对同学们提出要求和期望Let'smakealittlebitprogresseveryday!设计意图：通过表扬优秀小组和个人，激发同学们学习英语的热情，并对同学们提出更高的期望和要求，鼓励学生们更上一层楼！VII.Homework假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。 现在请你按照上面提示为他写一则约120-150字的短文。设计意图：作业的设计真实有趣，充分练习了课堂上学过的知识还锻炼了学生的写作能力。教学反思\n在本节课设计中，导入环节的设计激发了学生的学习兴趣及对课文内容的好奇，从而做好了学习课文的准备。览读和详读环节围绕教材设计了一系列探究性题目，以便有效激发学生参与课堂的积极性并且提高学生独立发现问题，思考问题和解决问题能力。根据教学目标结合学习内容，设计了贴近学生实际的交际任务，学生在角色扮演过程中，提高了口头表达能力，发展了语言技能，充分体现了语言的交流工具作用。由于多媒体集图画、图像、文字、动画、视频于一体，利用多媒体辅助教学使抽象内容具体化，形象化，使课本枯燥无味的知识变为立体的动画，有利于提高学生学习兴趣，同时还加大了课堂知识容量，提高了课堂效率。本节课符合学生的认知过程，多媒体与传统教学有机结合，解决了常规教学手段不易达到的效果，使学生的认知、感受、体验都得到了满足。学生不仅能高效的获取知识，还可充分感受到成功的乐趣。