高中英语Advertising牛津版必修四 教案 10页

AdvertisingI.单项填空:从A,B,C,D四个选项中选出可以填入空白处的最佳答案.1.Wehave____inthelocalnewspaperfornewsecretary,butwehaven’thadanyrepliesyet.　　A.advised　　B.advertised　　C.announced　　D.noticed(Key:B)2.----Wokersinthiscompanyarenotdoingtheirduties.　----Advancedwaysofmanagementmustbe____tomakethingsbetter.　　A.broughtdown　　B.broughtin　　C.broughton　　　D.broughtup(Key:B)3.Idon’twaittobuythecoat.For______thingIdon’tlikethecolour,andfor______,thepriceistoo___.　　A.one;another;high　　B.a;theother;expensive　　C.one;another;expensive　　D.one;other;low(Key:A)4.----Sheisverytired.　----Sosheis.She___lettersallday.　　A.istyping　　B.wastyping　　C.hastyped　　D.hasbeentyping(Key:D)5.Theysuggestedthatthedoctor____besentforatonce.　　A.referredto　　B.referred　　C.referto　　　D.referringto(Key:A)6.----ArethereanyEnglishstorybooksforusstudentsinthelibrary?　----Thereareonlyafew_____　　A.ifsome　　B.ifany　　C.ifmany.　　D.ifever(Key:B)7.Onceyouhavemadeapromise,youmust____.　　A.carryiton　　B.carryitout\n　　C.keepitup.　D.getitthrough(Key:A)8.----Whyisheso______?　----He’sjusthadsomephotostakenofhimselfwitha______actor.　　A.excited;handsome　　　　B.exciting;beautiful　　C.disappointed;handsom　　D.disappointing;pretty(Key:A).9.It’sagoodwayforustomemorizenewwordsbyseeingthem_______.　　A.proper1y　　B.repeated1y　　C.clearly　　D.usually(Key:B)10..Thescientists______thousandsofchemicalsbeforetheyfoundtherightone.　　A.weretryingout　　B.hadtriedon　　C.havetriedon　　　D.hadtriedout(Key:D)11.______in1636,HarvardisoneofthemostfamousuniversitiesintheUnitedStates.　　A.Beingfounded　　B.Itwasfounded　　C.Founded　　　　　D.Founding(Key:C)12.The1ong-1astingmeeting,filledwithargumentsandquarrels,endedindisorder,______noconclusion.　　A.reached　　B.toreach　　C.reaching　　D.wouldreach(Key:C)13._____,peopledon’tfeelithardtolivethroughthewinter.　　A.Suppliedallkindsofvegetables　　B.Allkindsofvegetablessuppliedwith　　C.Allkindsofvegetablessupplied　　D.Supplyingallkindsofvegetables(Key:C)II.完形填空：　　AtthetimewhenBillandRosemarried,neitherofthemhadmuchmoney.Sotheywere31tobuyahouseorflat.Forthefirstyearsoftheir32life,they,\ntherefore,33inrented(租凭的)flats.ThenBill’sfatherdiedand34himsomemoney,sotheyboughtahouse.Whentheymovedintoitforthefirsttime,oneofBill’s35senthimabottleofwineasapresenttocelebratehisentry(住进)intothefirsthousehehadowned.BillandRosehadalotofworktodo,gettingtheirthings36,arrangingthefurniture,gettingcurtainsandalltherest,sothey37aboutthebottleofwine.Infact,they38itawayinacupboardwithoutevenunpacking(拿出)it.BillandRosealreadyhadtwo39whentheymovedintotheirnewhouse,andafewmonthslater,thethirdwasborn.WhenRosecamehomefromthe40withthebaby.Bill41somefriendsroundto42itsarrival,andtheyhadawonderful43,withplentytoeatandtodrink.Afterthepartyhadbeenonforsometime,however,Billfoundthatthewinewas44.45,herememberedthebottlewhichhisfriendhadgivenhimwhentheyhadmovedintothenewhouseandwhichwasstilllyingunpackedina46somewhereinthehouse.Hefounditwithsomedifficultyand47itintotheliving-roomwherehis48weresitting.Whenhehadunwrappedthebottle,hesawacardtiedtoit,sohetookitandreadit49toothers.50said“Bill,takegoodcareofthisone—itisthefirstonethatisreallyyours.”31.A.unableB.tryingC.advisedD.expected　　[解析]文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。　　答案：A32.A.happyB.marriedC.sadD.bitter　　[解析]文章没有提起他们的生活如何，所以，描绘生活好坏的词语应加以排除。\n　　答案：B33.A.movedB.succeededC.livedD.gave答案：C34.A.carriedB.broughtC.sentD.left　　[解析]“leavehimsomemoney”,“给他留了一笔钱”。答案：D35.A.niecesB.workersC.friendsD.classmates答案：C36.A.unpackedB.preparedC.tiedD.sold　　[解析]由下文“Infact,theyputitawayinacupboardwithoutevenunpackingit.”可知。答案：A37.A.forgotB.thoughtC.lookedD.cared答案：A38.A.sentB.putC.tookD.kept　　[解析]putaway“收拾好”，takeaway“拿走”。答案：B39.A.fathersB.daughtersC.childrenD.dogs　　答案：C40.A.prisonB.policestationC.shopD.hospital　　[解析]根据意思推测，刚生完孩子，应该从医院归来。答案：D41.A.demandedB.expectedC.invitedD.wished　　[解析]好事应该予以庆贺，邀请别人来，体现了当时愉快的心情。\n　　答案：C42.A.joininB.celebrateC.attendD.drank答案：B43.A.partyB.timeC.dayD.rest[解析]由下文可知。　　答案：A44.A.servedB.finishedC.preparedD.bought　　[解析]就是因为酒已喝完，才想起朋友送来的那瓶酒。答案：B45.A.AndB.ThereforeC.LuckilyD.Although答案：C46.A.cupboardB.boxC.tableD.living-room答案：A47.A.sentB.broughtC.fetchedD.led　　[解析]brought指带客人们到吃饭的地方。答案：B48.A.familyB.wifeC.guestsD.workers答案：C49.A.silentB.loudC.aloudD.calm　　[解析]在此只有aloud,loud为副词，排除A,D,readaloud,“大声读”。答案：C50.A.HeB.WhichC.TheyD.It[解析]it指“卡片”。　　答案：DIII..Readingcomprehension.A\n　　Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodernadvertisingdoesmorethangivesnewsaboutproductsandservices.Today’sadvertisements,orads,trytogetconsumers(消费者)tobuycertainbrands(品牌).Writersofadvertisingaresoskillfulthattheycan.sometimespersuadeaconsumertowearacertainkindofclothing,eataspecialkindofcereal(麦片),orseeamovie.Consumersmightneverevenwantaproductiftheydidnotseeorhearadvertisementsforit.　　Forexample,youprobab1ydonotneedthenewestcerealinthesupermarket.Thereareprobablymanycerealbrandsonyourkitchenshelves.Youmaynothavespaceonashelfforanother.Butifyouseeadsaboutanewcerealthatisyourextra-tastyandhasafreeprizeinthebox,youmaywantit.　　Advertisingmustgetattention.Tobeeffective,itmustbeexciting,entertaining,orprovidesomepleasure.Thesecretofwritinggoodadvertisingcopyistoofferagoodideaaswellasaproduct.Theideaiswhattheadisreallyselling.Oneexampleisanadthatsayseatingacertaincerealwillmakeapersondowellinsports.Thatcerealbrandmaysellbetterifconsumersthinkitoffersstrengthandenergy.1.Whatisdiscussedinthispassage?　　A.Thecontentofmodernadvertising.　　B.Theskillsofmodernadvertising.　　C.Theresultsofmodernadvertising.　　D.Thewritingofmodernadvertising.(Key:B)2.Accordingtothepassage,agoodadvertisementshould.　　A.bebothpersuasiveandeffective　　B.givepeopleusefulinformation\n　　C.showpeopleaproduct　　D.showpeopleanewideaofaproduct(Key:A)3.Fromthepassage,weknowthat.　　A.modernadvertisinghaslesseffectoncustomers　　B.oncecustomersseeadsaboutanewcerea1,theyaresuretobuyit　　C.cerealcanmakepeoplestrong　　D.cerealisakindoffoodwhichispopularamongpeople(Key:D)4.Whatcanweinferfromthepassage?　　A.Customerscaneasilybepersuadedbyadvertisements.　　B.Customersshouldbepersuadedbyadvertisements.　　C.It’simpossibleforcustomerstobuyaproductwithoutadvertisements.　　D.Customersbuyproductsaccordingtotheirdemandsratherthantheadvertisements.(Key:A)C　　AmbassadorHotel　　WelcometotheAmbassadorHotel.Tomakeyourstayasenjoyableaspossible,wehopeyouwilluseourfacilitiestothefull.　　DiningRoom　　Breakfastisservedinthediningmomfrom8a.m.to9:30a.m.Alternatively,theroomstaffwillbringabreakfasttraytoyourroomatanytimeafter7a.m.Inthiscase,pleasefilloutacardandhangitoutsideyourdoorwhenyougotobed.　　Lunch:12:00a.m.to2:30p.m.　　Dinner:7:30p.m.to9:00p.m.　　RoomService　　Thisoperates24hoursaday;phonethereceptiondesk,andyourmessagewillbepassedontotheroomstaff.　　Telephones\n　　Tomakeaphonecall,dial0forReceptionandasktobeconnected.Weapologizefordelaysinputtingcallsthroughwhenthestaffareverybusy.TherearealsopublictelephoneboothsneartheReceptionDesk..Earlycallsshouldbebookedwithreception.Laundry　　Wehavealaundryinthehotel,andwillwashironandreturnyourclotheswithin24hours.AsktheroomstafftocollectthemBar　　Thehotelbarisopenfrom12a.m.to2p.m.and7p.m.to1a.m.1.Youwouldseethisnotice_________.　　A.inahotelbar　　B.inahoteldiningroom　　C.inabedroomofalargeinternationalhotel　　D.intheentranceofasmallfamilyhotel(Key:C)2.Whatshouldyoudoifyouhavearrivedtostayatthehotelat2a.m.andwantsomethingtoeat?　　A.Gotothehotelshop.　　B.Gotothehotelbar.　　C.Hangamessageoutsideyourdoor.　　D.PhoneReception.(Key:D)3.WhatshouldyoudowhenyoucomebacktothehoteltomakeanimportantcallandseealotofpeoplearoundtheReceptiondesk?　　A.Gotoyourroomandphonefromthere.　　B.AskattheReceptiondesk.　　C.Useoneofthetelephonesintheentrancehall.　　D.Gooutagainandlookforapublicphonebox\n(Key:C)4.Whatdoyouthinkaroomstaff’slastjobisbeforehegoesoffdutyat6p.m.?　　A.Laythetablesinthediningroom.　　B.Checkthebedroomdoors.　　C.Startpreparingthebreakfast.　　D.Wakeanyoftheguestswhohaveaskedforearlycalls.(Key:B)D　　Willitmatterifyoudon’ttakeyourbreakfast?RecentlyatestwasgivenintheUnitedStates.Thosetestedincludedpeopleofdifferentages,from12to83.Duringtheexperiment,thesepeopleweregivenallkindsofbreakfasts,andsometimestheygotnobreakfastatall.Specialtestsweresetuptoseehowwelltheirbodiesworkedwhentheyhadeatenacertainkindofbreakfast.Theresultsshowthatifapersoneatsaproperbreakfast,heorshewillworkwithbettereffectthanifheorshehasnobreakfast.Thisfactappearstobeespeciallytrueifapersonworkswithhisbrains,ifastudenteatsfruit,eggs,breadandmilkbeforegoingtoschool,hewilllearnmorequicklyandlistenwithmoreattentioninclass.Contrarytowhatmanypeoplebelieve,ifyoudon’teatbreakfast,youwillnotloseweight.Thisisbecausepeoplebecomesohungryatnoonthattheyeattoomuchforlunch,andendupgainingweightinsteadoflosing.Youwillprobablylosemoreweightifyoureduceyourothermeals.1.Theresultsofthetestshowthat______　　A.breakfasthasgreateffectonworkandstudies.　　B.breakfasthasmuchtodowithpeople’shealth.　　C.apersonwillworkbetterifhehassimplebreakfast\n　　D.breakfastonlyaffectsthosewhoworkwiththeirbrains.(Key:A)2.Thepassagementionsthatmanypeoplebelievethatifyoudon’teatbreakfast,youwill____.　　A.notloseweight　　B.behealthier　　C.gainweight　　　　D.loseweight(Key:D)3.Wecaninferfromthepassagethat_____　　A.onecanworkbetterwithoutbreakfast.　　B.morningdietwilldogoodtoyourhealth.　　C.reducinglunchandsupperwillhelploseweight.　　D.breakfastismoreimportantthanlunchandsupper.(Key:C)4.Whatisthebesttitleforthispassage?　　A.GoodBreakfast　　B.WhyEatingBreakfast?　　C.Noeating,NogainingD.Whatisbreakfast(Key:B)