江苏省西亭高级中学2019-2020高一英语下学期期中试题（含答案Word版） 18页

江苏省西亭高级中学 2019-2020 学年（下）期中测试 高一英语 第Ⅰ卷（选择题 共 100 分） 第一部分 听力 (共两节，满分 30 分) 第一节（共 5 小题；每小题 1.5 分，满分 7.5 分） 听下面 5 段对话。每段对话后有一个小题，从题中所给的 A、B、C 三个选 项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有 10 秒钟的 时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 1. What does the man want to do? A. Send mail to Sally. B. Contact Mary. C. Get Mary’s address. 2. How long will it take the woman to reach Beijing by train? A. 5 hours. B. 7 hours. C. 10 hours. 3. What are the speakers mainly talking about? A. A new dress. B. The weather. C. A recent event. 4. What can we learn about the man’s new roommate? A. He really likes potatoes. B. He is fond of watching TV. C. He seldom visits his parents. 5. What is the man looking for? A. Gloves. B. Bus tickets. C. A pen. 第二节 (共 15 小题；每小题 1.5 分，满分 22.5 分) 听下面 5 段对话或独白。每段对话或独白后有几个小题，从题中所给的 A、B、 C 三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将 有时间阅读各个小题，每小题 5 秒钟；听完后，各个小题将给出 5 秒钟的作答时 间。每段对话或独白读两遍。 听下面一段对话，回答第 6、7 题。 6. When will Mr. Miller pick up the speakers? A. At 9:00 am. B. At 2:00 pm. C. At 5:00 pm. 7. Where will the speakers be at 6:00 pm? A. In the hotel. B. On the banana farm. C. In the butterfly park. 听下面一段对话，回答第 8 至第 10 三个小题。 8. Who is the woman? A. An architect. B. A saleswoman. C. A gallery worker. 9. How did the man know about the gallery? A. From his friend. B. From a website. C. From a magazine. 10. What does the man think of the exhibition? A. He didn’t like it at all. B. He liked the video a lot. C. He found the paintings great. 听下面一段对话，回答第 11 至第 13 三个小题。 11. What will the woman do on Saturday? A. See a film. B. Do the housework. C. Visit her parents. 12. When did the man’s family move to the US? A. Before he was born. B. When he was a young child. C. When he was a teenager. 13. What do we know about boys in Indian families? A. They don’t help with the housework. B. They’re expected to work at an early age. C. They must take care of their sisters. 听下面一段对话，回答第 14 至第 17 四个小题。 14. Where does Dr. Gucci work? A. In London. B. In Paris. C. In Bergamo. 15. When will Mr. Wilkinson leave for the airport? A. At about 6:30 am. B. At about 5:30 am. C. At about 4:15 am. 16. With whom will Mr. Wilkinson have lunch on Monday? A. Gianni Riva. B. Gavin. C. Mr. Brown. 17. What is Linda most probably? A. A secretary. B. A tour guide. C. A saleswoman. 听下面一段独白，回答第 18 至第 20 三个小题。 18. What is the passage mainly about? A. The origin of advertising. B. The prosperity of advertising. C. The development of advertising. 19. What’s the financial source of the mass media? A. Advertisements. B. The private businesses. C. The local governments. 20. What does the speaker talk about at last? A. Ways of advertising. B. The popularity of advertisements. C. People’s opinions on advertising. 第二部分 阅读理解（共两节，满分 50 分） 第一节（共 15 小题；每小题 2.5 分，满分 37.5 分） 阅读下列短文，从每题所给的四个选项 （A、B、C 和 D）中，选出最佳选项，并在答题卡上将该项涂黑。 A The jaguars(美洲豹）didn't bother me much during the day. Adonis, our local guide who was leading us deep into the Guatemalan jungle, guaranteed that we wouldn't come under attack from the jaguars. The most recent time he had seen one was more than a year ago. Last week, he had spotted some jaguar tracks, which was probably about as close to the animals as we would get, he said. But his guarantee meant little that night as I cowered in my hammock( 吊 床 ) under the Central American stars. Now my mind turned every soft sound of waving leaves into a moving big cat full of murderous intent(probably to get back at the rude human who had interrupted its life.) And, if it wasn't a jaguar ready to attack, it was a poisonous snake, picking which of my bottoms to sink its long sharp tooth into. Tiredness calmed my overactive imagination and I slept slightly. Next day, big surprise:no death by either snake bite or jaguar attack and injury. We packed up our stuff and continued toward our destination, El Mirador, the site of the tallest temple in the Mayan world. Although we may have questioned why we had left a perfectly nice beach to come here, that night no doubts remained. Just before sunset we took our places at the top of the temple hill. A Mayan astrologer(占星家) had probably sat in the same place 2, 000 years before and improved his knowledge of the Milky Way. Tonight, as with every night, spectacular pink shades marked the western skyline. The sky darkened and, one by one, the stars shone with a soft light into life. . 21. What did the guide think of the jaguars? A. They were difficult to find. B. They were aggressive killers. C. They were tough to deal with. D. They had close relations with man. 22. What does the underlined word "cowered"in Paragraph 2 most nearly mean? A. Shrank. B. Skipped. C. Relaxed. D. Danced. 23. What message is the author trying to convey in the last paragraph? A. We should show respect to nature. B. Traveling in the jungle can be dangerous. C. The ecology problem requires urgent attention. D. The universe is lasting while human life is short. B It took multiple weddings for Christine Law to realize what she needed to do. In the summer of 2014, her schedule was packed with friends’ marriage celebrations — flower-filled occasions that got her thinking, “Where do all the flowers go after the party？” More often than not, they were thrown away. Law was confident she could find a better use for them. By August, she had a plan ：convince couples and companies hosting events to donate their flowers, which she would pick up and deliver within 48 hours to seniors across the city. She wanted to bring beauty into the lives of the elderly. She drew on her experience through being a volunteer in non-profit institutions in order to set up her own organization, which she called Floranthropie. Not having enough bouquets (花束) for all 150 people of a health center, Law asked the staff to provide a list of patients who needed cheering up most. “The first woman I approached thought it was a mistake, and that the flowers couldn’t possibly be for her,” says Law. “I said they were a gift, and we talked for a half hour. In addition to health centers, Floranthropie focuses on community groups devoted to the elderly. Laëtitia Thélème is a volunteer for Les Petits Fières, an organization that aims to help the elderly who don’t have a support system. The group receives a dozen or so bouquets from Floranthropie monthly, and then redistributes them. “Our motto is ‘flowers before bread’,” says Thélème. “We don’t focus on primary care, but rather on nourishing (滋养 ) the spirit. Floranthropie helps us do that. It’s amazing what a big difference a small bouquet can make.” In the beginning, most of Floranthropie’s donations came through word of mouth. These days, Law receives messages from strangers via her organization’s Facebook page and has connected with corporations and flower wholesalers. Law hopes to expand Floranthropie nationally, but at this point is happy to be able to oversee each delivery personally. 24．What made Christine Law set up Floranthropie? A．The warm atmosphere of weddings. B．The loneliness of seniors. C．The persuasion of other friends. D．The waste of flowers. 25．How did the woman feel about Christine Law’s flowers? A．She was moved. B．She was surprised. C．She was worried. D．She was excited. 26．What can we infer about Floranthropie from Laëtitia Thélème’s words? A．It should focus on primary care. B．It is doing something of great importance. C．It is benefiting more than the elderly. D．It should cooperate with more non-profit institutions. 27．What is the best title for the text? A．Volunteer Your Time B．Don’t Throw Flowers Away C．Brighten Seniors’ Lives with Flowers D．Special Delivery Makes Your Day C You try to keep your eyes wide open while watching a basketball match or a wonderful firework show in case you might miss something exciting in just the blink (眨眼睛) of an eye. But in fact, humans blink about 15 times per minute on average. Have you ever missed anything because you blinked? Probably not. Why is that? According to a new study published in the journal Current Biology in September, our brain has the ability to skip the temporary darkness when we blink. It can keep visual information for a short period of time and then put it together to form an image without interruption. In order to understand how this works, a group of scientists at the German Primate Center and the University Medical Center Gottingen in Germany conducted an experiment. In the study, the participants were asked to look at patterns on a screen whose direction could be shown in different ways, such as horizontally or vertically (垂 直地). When one pattern was about to disappear and the next one was about to come, the participants had to indicate the direction that the next pattern would appear. The researchers found that when the directions of two patterns didn’t match, the area in our brain which is responsible for visual memory was activated. This same area showed less activity when two patterns were in the same direction. “The medial prefrontal cortex (前额叶皮层) adjusts current visual information with previously obtained information, and thus enables us to sense the world with more stability, even when we briefly close our eyes to blink，” Caspar Schwiedrzik explained in Science Daily. He is the first author of the study and also a scientist at the German Primate Center. 28．We don’t miss anything when blinking because our brain can ________. A．remember all that we see B．deal with the missing image C．imagine what our eyes miss D．recognize our pieces of memory 29．What does the underlined word “it” in Paragraph 2 refer to? A．Visual information. B．Our brain. C．Current Biology. D．The temporary darkness. 30．What do we know about the experiment? A．The different directions activated visual memory. B．Visual memory can be more activated by similarity. C．Participants can interpret patterns differently. D．The two patterns appear at the same time. 31．The passage is mainly talking about ________. A．the brain’s structure B．the brain’s special skill C．the brain’s activated patterns D．the brain’s directions D Alibaba Cloud and the Hangzhou city government announced the launch of ET City Brain 2.0, a cloud-powered and Al-driven urban traffic-management system that aims to increase the city's efficiency. After over two years of testing in Alibaba's home base, ET City Brain has become the new infrastructure（基础设施）for Hangzhou, with a total coverage of 420 square kilometers in area, including over 1,300 traffic lights. Over 200 traffic officers are connected via mobile phones, enabling them to receive real-time alerts on any traffic-related emergencies. In version 2.0, the system will optimize the city's firefighting abilities by providing key information to firefighters, such as water pressure, the number and position of fire hydrants（消防栓）in a given area, the location of gas pipes and other details they need to know. The information is instant, making the entire firefighting process faster, safer and more accurate. City Brain gives meaning to data. By using Al and advanced computer programs, City Brain is able to analyze a large amount of data and turn them into useful information in real-time speed. As a result of City Brain's ability to predict traffic flow, detect accidents and provide instant feedback, Hangzhou has dropped from 5th to the 57th on the list of China's most congested cities. Hangzhou is probably the only city that can tell you how many cars are on the street at any given time. In the case of medical emergencies, City Brain is able to change traffic lights, so emergency vehicles like ambulances and fire trucks can head to the scene without interruption, accelerating their arrival time by 49%. Dr. Wang Jinn, the head of Alibaba's Technology Steering Committee who invented the term “City Brain”, said the system is designed to empower a city to act quickly and directly. It is more than just about traffic management. It's really about how to make a city more livable at a time of shrinking natural resources around the globe. “It is a matter of sustainability (可持续), while using as few natural resources as possible, “Wang said, “This is just the beginning." 32. What benefit will ET City Brain bring? A. Lower crime rates. B. Efficient government. C. Improved medical care. D. Less traffic congestion. 33. Which of the following functions of the City Brain is NOT mentioned in the text? A. Handling traffic accidents. B. Giving quick feedback. C. Changing traffic lights. D. Predicting traffic flow. 34. Which of the following best explains “optimize" in Paragraph 3? A. Operate. B. Practise. C. Better. D. Emphasize. 35. From the last paragraph we conclude that ________. A. ET City Brain 2. 0 is a mature version. B. the government is devoted to improving the system. C. Alibaba targets environmentally-friendly development D. the system can solve the problem of lack of resources. 第二节 (共 5 小题；每小题 2.5 分，满分 10 分) 根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有 两项为多余选项。 Ways to Get Your Kids into Nature Being in nature for kids has tremendous health benefits. There are many ways you can incorporate nature into your children’s lives, even if you live in the city. Inspire curiosity by being curious yourself. A parent’s excitement can be spread to the children, and when you show respect for nature, your children follow suit. 36.______. “I don’t know! Let’s find out together.” is a wonderful way to get the ball rolling. Be open to a mutual adventure and allow your curious inner child to come out while you explore nature with your children. 37.______. If you have to carpool ( 拼 车 ) in the morning, turn off the devices instead and encourage your children to look out of the window. The early morning fall skies are beautiful with color and migrating birds. After all, even views of nature from the car window are calming and beneficial. Stop thinking about nature time as leisure time. Time in nature is an essential investment in your children’s health and well-being. If you view nature time as essential to good health, you will be more likely to engage in it. 38._____, cultivating creativity and wonder is part of your responsibility as parents. Look at the stars. Visit your local observatory, and then drive out of the city some morning or evening for your own stargazing (天体观察) with a blanket and telescope. Observing the stars offers a deeper and wider understanding of the universe. 39._____． Plant a small garden. 40._____. Bean and pea plants grow quickly and can be eaten when mature, so teach your children about food and the wonder of growth. A．Limit electronic devices while driving B．Encourage questions you don’t know the answers to C．If you want to raise your healthy and well-balanced children D．If you have the space, help your children plant a few vegetables E．It will teach teamwork, pride in the community, and family togetherness F．If your child is interested, encourage him to get involved in the community G．Allow yourself to think about it, and talk to your children about that wonder 第三部分 英语知识运用（共两节，满分 35 分） 第一节 完形填空（共 20 小题；每小题 1 分，满分 20 分） 阅读下面短文，从短文后各题所给的四个选项(A、B、C、D)中，选出可以填入空 白处的最佳选项。 On a cold November afternoon, my mother and I were walking home from a pizza store. We were dressed 41 and equipped with the rented video we had been 42 to watch. I was feeling a little 43 as I was carrying our shopping, and decided to throw away something. So I was starting to walk towards the garbage can 44 I noticed a poor man walking out of the restaurant in front of us. He 45 over to another nearby garbage can and started 46 it. I suddenly felt very guilty because I was about to throw away a new drink just because it was 47 . I walked up to him and handed the 48 and some snacks over to him. The man looked up 49 and took what I gave him. A huge smile 50 across his face and this 51 me to feel indescribable satisfaction. I felt I couldn’t be happier 52 myself, but then he said, “Wow, this is my son’s lucky day!” With that, he thanked me happily and started off on his bike, I 53 heard him whistling a song as he rode away. I got a warm 54 inside. I now understand what is 55 by the saying “giving is getting”. Although it only 56 a little action and a few words, I gained and learned more in those two minutes than I did in the rest of the month. Everyone in the world needs help, everyone can 57 help and everyone will be helped by 58 kindness. The image of that man’s happiness caused by my small gift appears in my mind every 59 I have the chance to do something nice. This is the 60 of charity. 41.A. poorly B. coldly C. warmly D. expensively 42.A. dying B. exciting C. amazing D. satisfying 43.A. worried B. interested C. bored D. tired 44.A. and B. but C. as D. when 45.A. headed B. passed C. crossed D. pulled 46.A. looking around B. looking at C. looking through D. looking for 47. A. cheap B. heavy C. tasteless D. full 48. A. money B. toys C. drink D. clothes 49. A. in terror B. in surprise C. in secret D. in panic 50. A. appeared B. spread C. pack D. float 51. A. forced B. helped C. persuaded D. caused 52. A. with B. to C. at D. for 53. A. still B. once C. even D. ever 54. A. sense B. mind C. thinking D. feeling 55. A. aimed B. meant C. considered D. intended 56. A. cost B. took C. called D. asked 57. A. appreciate B. provide C. give D. supply 58. A. showing B. expressing C. lending D. setting 59. A. moment B. day C. month D. time 60. A. power B. meaning C. lesson D.force 第Ⅱ卷（非选择题 共 50 分） 第二节 语法填空（共 10 小题；每小题 1 分，共 10 分） 阅读下面短文，在空白处填入适当的一个单词或括号内所给单词的正确形式。 Pollution takes away all the beauty of the beaches of Hawaii. I hate _61.__when people go to the beaches on sunny weekends and see rubbish bags lying on the sand, cigarette butts ( 烟 头 ) 62. _______(bury) in the sand, and soda cans floating in the ocean. One thing that really annoys me is 63_____ I see tourists who visit Hawaii leave their rubbish on the beaches. I was always taught after drinking soda to throw the can into the place 64. _______ it should stay — the trash can. Another thing that annoys me is that some people walk right by rubbish 65. ______ pretend that it’s not there. The dogs or the fish are not to blame 66._______ it. It’s our fault and we must blame ourselves．Everyone has to do his or her part 67. __________(solve) this problem. It can’t be difficult to do the job. There are a lot of things that we can do. First of all, we can help pick up rubbish along the beaches. We could also form organizations that 68______(help) clean up our beaches. More 69. ______(important), we need to start now before the beaches 70. __________(damage) beyond repair. 第三节：单词拼写（5 分） 71. The English language is made up of the grammar and v_____these people brought to Britain. 72. Today, the spread of ‘borrowed words’ is mostly due to the easily ____( 进 入 ) Internet. 73. On 1 Oct.1949, the founding c______of the PRC was held at Tian’anmen Gate. 74. They took him to court for questioning the existence of gods and for ____(使腐 化)the young. 75. When it comes to ads, we must all use our _______(才智)and not be a slave to them. 76. In an ad campaign,you may employ various m____including posters, newspapers, radios. 77. Do some exercises as a preparation before swimming.O_____, you will get hurt. 78. According to daily r______, he gets up 7.00 a.m., has breakfast at 7.30 a.m.and attends school at 8.00a.m. 79. Engineers can use VR to ‘walk’ around the ______(街区), see how it looks and make changes. 80. It is about time that we _____(更新)the computers and other equipment. 第四部分：写作（共两节，满分 35 分） 第一节：应用文写作（满分 15 分） 81.最近，某国际学校很多学生由于用眼过度或用眼不当，视力下降很快。假如你 是该校学生李华，请你用英文向全校同学发起以“爱护眼睛”为主题 的倡议书，内 容包括： 1. 用眼存在的问题； 2. 爱护眼睛的意义； 3. 提出倡议。 注意： 1. 词数 80 左右； 2. 可适当增加细节，以使行文连贯 ——————————————————————————————————— ——————————————————————————————————— ——————————————————————————————————— ——————————————————————————————————— ——————————————————————————————————— ——————————————————————————————————— ———————————————————————— 第二节：概要写作（字数 80 左右，满分 20 分） 82.After her husband had gone to work, Mrs Richards sent her children to school and went upstairs to her bedroom. She was too excited to do any housework that morning, for in the evening she would be going to a fancy dress party with her husband. She intended to dress up as a ghost and as she had made her costume the night before, she was impatient to try it on. Though the costume consisted only of a sheet, it was very effective. After putting it on, Mrs Richards went downstairs. She wanted to find out whether it would be comfortable to wear. Just as Mrs Richards was entering the dining-room, there was a knock on the front door. She knew that it must be the baker. She had told him to come straight in if ever she failed to open the door and to leave the bread on the kitchen table. Not wanting to frighten the poor man, Mrs Richards quickly hid in the small store-room under the stairs. She heard the front door open and heavy footsteps in the hall. Suddenly the door of the store-room was opened and a man entered. Mrs Richards realized that it must be the man from the Electricity Board who had come to read the meter. She tried to explain the situation, saying' It's only me', but it was too late. The man let out a cry and jumped back several paces. When Mrs Richards walked towards him, he fled, slamming the door behind him. 202005013--15 亭中 2019-2020 学年度高一第二学期期中考试 英语试题参考答案 听力（30 分） 1-5 ACABC 6-10 CACAC 11-15 BBABC 16-20 BABAC 阅读理解（50 分） 21-23 AAD 24-27 DBBC 28-31 BAAB 32-35 DACC 36-40 BACGD 完形填空（20 分） 41-45 CADDA 46-50 CBCBB 51-55 DACDB 56-60 BCADA 语法填空（10 分） 61. it 62. buried 63.that 64. where 65. but 66. for 67. to solve 68. help 69. importantly 70. are damaged 单词拼写（5 分） 71.vocabulary72.accessed 73. ceremony 74. corrupting75.intelligence 76.media 77.Otherwise78.routine79. neighbourhood 80. updated 书面表达（35 分） 小作文（15 分） Dear Peter, I’m writing to convey my gratitude for your kind help and care during my stay in your country, without which I wouldn’t have enjoyed it so much. Guided by you, I had a chance to visit some places of interest in England and experience such unique culture as well as beautiful scenery. Thanks to your generous help, I do believe that I have a better understanding of your country and culture. What’s more, during the week, the comfortable room, delicious meals and especially your friendly family made me feel at home. I will be more than pleased if I have the opportunity to repay your kindness. I will show you around in China. I am looking forward to your coming. Yours, Li Hua 大作文（20 分） Mrs. Richards had dressed up as a ghost and was just going into the dining room when there was a knock on the door. Thinking it was the baker, she hid in the storeroom under the stairs. She heard footsteps in the hall and then the man from the Electricity Board opened the storeroom door. Though she wanted to give an explanation，when she walked towards him, he fled, slamming the front door behind him. (79 words ) 听力材料 Text 1 M: Do you know Sally’s new address? She’s got some mail here and I’d like to send it to her. W: Well, we’ve not been in touch for quite a while. Mary might know it. Text 2 M: How are you getting to Beijing, by air or by train? W: By train. It leaves at 7:00 pm and arrives in Beijing at 5:00 tomorrow morning. Text 3 M: The dress fits you perfectly. Is it something you bought recently? W: Actually, I’ve had it for a while. I’ve just been waiting for the weather to get warmer. Text 4 W: How is your new roommate? M: Well, all I could say is that he’s a real couch potato. Last weekend he invited me over to his parents’ house to watch TV. I bet watching TV is his only hobby. W: He is so boring. Text 5 W: What are you looking for? M: Gloves…bus tickets…change…Everything’s here except what I need. W: And what’s that? M: My favorite pen! I had it a few minutes ago, but it seems to have disappeared! Text 6 W: Today will be an exciting day. At 9 o’clock in the morning, we will have the tour of the butterfly park and then later at 2 o’clock we are going to the banana farm. M: It does sound wonderful! But we must remember that Mr. Miller will be waiting to pick us up at 5 o’clock. W: Is he going to drive us to a different site that I didn’t know about? M: No, he isn’t. He’s going to drive us to the hotel by 6 o’clock so that we can get dressed for dinner. Tonight we will be dining with the director. W: Oh, I see. Text 7 W: Hello, sir. Do you have a moment? M: Sorry, but who are you? Are you selling something? W: No. I work for the art gallery you just visited. I was wondering if you have time to answer a quick survey about the exhibition. M: OK. I can spare a few minutes. W: Great. First, what’s your name and occupation? M: My name is Raymond Wade. I work as an architect. W: So you have a university education? M: Yes, I attended the University of Toronto Architecture School. W: And how did you hear about the gallery? Did you see our website, or our ad in an art magazine? Or was it by word of mouth? M: My friend Barry told me about your gallery. W: I see. Finally, do you have any comments about the show? M: Yes, I liked the paintings very much. But I found the video recorder a bit disturbing. Text 8 M: Tammy, do you want to go to the movies with us on Saturday? W: Hey, Raj! I’d love to, but I have to help my mom clean the house. M: Too bad for you! W: What do you mean? You never have to help around the house? M: That’s right! Only my sisters have to do chores. W: How do you get away with that? M: Well, my family’s a little more traditional, and my parents lived in India for most of their lives. In fact, we didn’t move from there to the US until I was about four. In many Indian families, girls do the housework, and boys, well… W: Get treated like kings? M: Exactly. In fact, that’s what my name means: “king”. W: So, basically, your parents spoil you. M: I guess they do, in many ways. But being a son means I’ll have more responsibility toward my parents when I get older. Text 9 M: Linda, I’ve finished with Mr. White now. Please take a seat. Could you tell me the detailed information about the date arrangements for the French trip? When is my first meeting? W: Certainly, Mr. Wilkinson. Everything is here with me. Your first meeting is on Monday the 21st at 9:00 am with Dr. Gucci of Bancos en Piedra in Paris. M: OK. So I can fly out early Monday morning. W: Well, there is a flight which leaves at 6:30 London time and gets in at 8:30 French time. M: So it means I have to check in by 5:30, which means leaving home at about 4:15. W: I’m afraid so. You should start early. And the program for the rest of that day is quite full, I’m afraid. At 11:00, you’re seeing Gianni Riva at Megastar and then you’ll have a lunch engagement with Gavin from the Chamber of Commerce at 1:00. M: Chamber of Commerce? Where’s that? W: You’re meeting him at his office and then he’s taking you somewhere. M: Good, that sounds fine. What about the afternoon? W: Well, at 3:00, you’re seeing our sales representative there and then you’re free till the evening. M: I see. I seem to remember that I’m having dinner with someone from Bergamo. W: That’s right. And Mr. Brown from SAP Industries at 8 o’clock. Text 10 W: When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive description of goods, services and ideas through various media.