《商务英语视听说》2019章节测试题与答案 32页

‎《商务英语视听说》2019章节测试题与答案 第1章 单元测试 ‎1、How many chapters are included in the course?‎ 答案：16‎ ‎2、This course aims to develop students’ proficiency in the use of English knowledge and skills in a wide range of business environments.‎ 答案：对 ‎3、This course is designated for undergraduate English majors.‎ 答案：错 第2章 单元测试 ‎1、What are the basic elements in a resume?‎ 答案：one’s personal information, educational background, job intention, relevant skills and qualifications, relevant experiences, achievements and ‎ rewards and so on ‎2、Which of the following should NOT be highlighted in your self-introduction?‎ 答案：your hobbies ‎3、In the mode of “STAR”, the letter”S” stands for . 答案：Actions ‎4、When you are asked “why do you apply for this post?” in the job interview, the interviewer is actually asking about _. 答案：your career planning ‎5、Which of the following should you do in the job interview?‎ 答案：We should know about the company or post applied as much as possible.‎ ‎6、In the mode of “STAR”, the letter “A” stands for ____.‎ 答案：Actions ‎7、Which of the following is NOT a frequently-asked question in the job interview?‎ 答案：What are your hobbies?‎ ‎8、During the job interview, we can ask the interviewer directly our future salary or promotion since we are really interested in it.‎ 答案：错 ‎9、Don’t speak with too much facial expression and too many gestures in the job interview.‎ 答案：Lord Byron ‎10、Use some secular, free language instead of formal language to introduce yourself.‎ 答案：错 第3章 单元测试 ‎1、If the ownership of the companies is not open to the public, we call them closely held companies.‎ 答案：对 ‎2、Subsidiary refers to a company that is owned or controlled by another larger company, i.e. parent company.‎ 答案：对 ‎3、A company structure chart will show the jobs, listed by job title, the reporting structure, and company management.‎ 答案：对 ‎4、A job title is a term that describes in a few words or less the position held by an employee.‎ 答案：对 ‎5、Financial department is responsible for delivering goods to the customers.‎ 答案：错 ‎6、Human Resources Managers are responsible for cultivating, training, retaining, and compensating human talent.‎ 答案：对 ‎7、“2Ls” refer to Language competence and Learning competence.‎ 答案：对 ‎8、“4Cs” refer to Critical thinking competence, Creative competence, Cultural competence and Collaborative competence.‎ 答案：对 ‎9、The following statements are usually related to cultural competence except______.‎ 答案：Discriminates against some individual or group.‎ ‎10、The following statements are usually related to collaborative competence except______.‎ 答案：Is not willing to learn from others 第4章 单元测试 ‎1、You can make your business call . 答案：during the working hours ‎2、When answering the phone, you should not say: “__.”‎ 答案：Who are you?‎ ‎3、When taking a message in a business call, the caller should leave some basic information except _.‎ 答案：0‎ ‎4、When making a call, sometimes there will be something wrong with the phone or telephone line. Which of the following expressions is not right when expressing the problems?‎ 答案：The phone is in order.‎ ‎5、When asking for someone during the business call, you should not say: “.”‎ 答案：6A ‎6、When making a call, sometimes there will be something wrong with the phone or telephone line. At this moment, you can NOT say:‎ 答案：Would you like to leave a message?‎ ‎7、You should try to speak as loud as possible on the phone so as to make yourself heard clearly.‎ 答案：错 ‎8、In business calls if the person you want is not available, try to leave a message as detailed as possible.‎ 答案：错 ‎9、Usually a business call should not be longer than 3 minutes.‎ 答案：对 ‎10、During the business call we should stick to the subject and do not allow the conversation to drag out with meaningless chatter.‎ 答案：对 第5章 单元测试 ‎1、Contact can be as simple as sending everyone a friendly reminder through office e-mail, phone calls, or a post card reminder through the mail.‎ 答案：对 ‎2、As a chairperson, before holding a meeting, you should also decide who should attend and what the purpose of the meeting is.‎ 答案：对 ‎3、It is ok that you begin a meeting five to seven ‎ minutes after it was scheduled.‎ 答案：错 ‎4、It is not necessary to stick to the agenda during the meeting.‎ 答案：错 ‎5、We should respect different views during the meeting.‎ 答案：对 ‎6、A well-planned agenda, posted ground rules, and using a bin can help meeting run effectively.‎ 答案：对 ‎7、The relaxing atmosphere is not good for the meeting to be productive.‎ 答案：错 ‎8、You needn’t use a consistent format when taking minutes.‎ 答案：错 ‎9、You should list all outcomes in the minute.‎ 答案：错 ‎10、A well-planned agenda, posted ground rules, using a bin and __ are the four most important keys to running the effective meetings.‎ 答案：This old friend of John’s 第6章 单元测试 ‎1、If your business trip is not necessary, it can be replaced by some alternatives.‎ 答案：对 ‎2、Making a positive and honest declaration can help you free from security check.‎ 答案：错 ‎3、Every country has specific regulations on the items to be carried in and out of the country.‎ 答案：对 ‎4、If it’s your first time to enter a country, you’d ‎ better know the relevant rules of declaration in advance.‎ 答案：对 ‎5、The receptionist should introduce the executive to the visitor first.‎ 答案：错 ‎6、If the meeting cannot be satisfies, the receptionist should always explain the real reason to the visitor.‎ 答案：错 ‎7、The receptionist should keep a register which includes date, time, name and the firm the visitor comes to.‎ 答案：错 ‎8、You should start the business talk with your business partner immediately after meeting him.‎ 答案：错 ‎9、The following can help you plan an efficient business trip except ____.‎ 答案：Minimize your itinerary.‎ ‎10、“I’d like to choose a hospitable hotel located in the city center, which should be equipped with business center and swimming pool.” In this requirement for room, which aspect is not mentioned?‎ 答案：services 第7章 单元测试 ‎1、A company presentation refers to a prepared speech given on behalf of listener’s own company for marketing and other certain purposes.‎ 答案：错 ‎2、If the basic elements are covered in a company presentation, it definitely means this presentation is an effective one.‎ 答案：错 ‎3、In a company presentation, the speaker should make the content well-organized, clearly identify the main points and supporting points.‎ 答案：对 ‎4、Nonlinguistic techniques mean body language and eye contact.‎ 答案：对 ‎5、In the main body of a company presentation , company profile, location, key personnel, market application areas should be covered.‎ 答案：对 ‎6、In a company presentation, some technical support especially slides, flip charts, PPTs are very important.‎ 答案：对 ‎7、The presenter is supposed to deliver the presentation as soon as possible.‎ 答案：错 ‎8、When company’s performance should be involved, some vivid verbs, the line, bar, pie graphs are the most favorable options.‎ 答案：对 ‎9、The basic elements of a company presentation contain __.‎ 答案：greeting and self-introduction、subject、main body、Q & A session ‎10、What are the preparations before a company presentation?‎ 答案：Making a draft、Doing brief notes、Doing oral practice 第8章 单元测试 ‎1、Product presentation may be given to the investors to attract additional funding.‎ 答案：对 ‎2、A complete product presentation should include all 6 parts: introduction, outline, body, summary, conclusion, question and answer session.‎ 答案：错 ‎3、It’s advisable to state the outline at the beginning when giving a product presentation.‎ 答案：对 ‎4、Using pictures and visual aids can help to attract the audience’s attention when giving a product presentation.‎ 答案：对 ‎5、You may give a fluent product presentation without practice ahead of time.‎ 答案：错 ‎6、Body language can help to leave a deep impression on the audience.‎ 答案：对 ‎7、A good product presentation should be kept short, simple, engaging and real.‎ 答案：对 ‎8、When using PowerPoint slides, you should try to limit slides to one every minute.‎ 答案：对 ‎9、Keep your product presentation simple. Here “simple” means __‎ 答案：保守秘密 ‎10、When giving a product presentation, you can use the following non-verbal communication skills: _.‎ 答案：该问题答案暂未收录，请手动搜索。‎ 第9章 单元测试 ‎1、An annual report is an in-depth and comprehensive overview of a business’ or an organization’s key moments and metrics from the previous year.‎ 答案：对 ‎2、For closely held companies, periodic financial reports are required by law.‎ 答案：错 ‎3、The balance sheet provides a snapshot of the firm’s assets and liabilities.‎ 答案：对 ‎4、There are three Elements in balance sheet, namely assets, liabilities and owner’s equity.‎ 答案：对 ‎5、Assets= liabilities + owners’ equity 答案：对 ‎6、Too much debt in the capital structure can pose a risk during rough periods in the economy, too little debt might be a sign that too little leverage is being used possibly limiting the company’s ability to grow as quickly as their competitors.‎ 答案：对 ‎7、A business presentation is typically carried out using audio/visual presentation material, such as projectors and statistical documents created with presentation software.‎ 答案：对 ‎8、A good presentation can help a professional, or a business stand out from the competition, connect with new ‎ clients and make an impression on industry leaders.‎ 答案：√‎ ‎9、Typical annual reports will include some basic reports and statements except __.‎ 答案：该问题答案暂未收录，请手动搜索。‎ ‎10、The following statements are usually related to improving presentation skills except __.‎ 答案：climax 第10章 单元测试 ‎1、Exhibitors usually sell more products at trade fairs than sales calls.‎ 答案：错 ‎2、It takes a comparatively short amount of time to reach the customers at trade fairs.‎ 答案：对 ‎3、Everyone who visits your display knows the detail of your product or service.‎ 答案：错 ‎4、The most valuable thing a trade fair provides is opportunity for future communication.‎ 答案：√‎ ‎5、Before sending your booth staffers, you need to consider the weather of the place where the trade show is held.‎ 答案：错 ‎6、Asking the non-competing exhibitors about the previous trade fairs is a good way to find the best fairs to attend.‎ 答案：对 ‎7、The key to find the best trade fairs lies in finding the ones that pull in the most decision makers for your industry.‎ 答案：对 ‎8、Offering food the attendees is an excellent idea.‎ 答案：错 ‎9、Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The seller:_ 答案：c ‎10、Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The buyer:‎ 答案：acknowledge the presence of visitors.、Ask specific questions.‎ 第11章 单元测试 ‎1、Inquiries are usually made by sellers in international trade.‎ 答案：错 ‎2、In response to an inquiry, a quotation may be sent.‎ 答案：对 ‎3、In reply to an inquiry, you can provide more than what are asked for.‎ 答案：对 ‎4、There is no need to reply if you have no interest in the inquiry.‎ 答案：错 ‎5、A quotation is an indication of price without obligation.‎ 答案：对 ‎6、In making a firm offer, clear, complete and final trade terms are not necessary.‎ 答案：错 ‎7、An offer may either be firm or soft.‎ 答案：对 ‎8、A soft offer is an offer without engagement, so it is non-firm offer.‎ 答案：对 ‎9、An inquiry is a request for information regarding the supply of certain goods.‎ 答案：对 ‎10、A counter-offer is virtually a partial rejection of the original offer.‎ 答案：对 第12章 单元测试 ‎1、It is important to go to a negotiation having done your research.‎ 答案：对 ‎2、We should build trust with the other party, since trust will aid communication.‎ 答案：对 ‎3、A firm offer is not binding on the seller.‎ 答案：错 ‎4、Generally speaking, further orders will follow if the trial order proves satisfactory to both parties.‎ 答案：对 ‎5、In business letters, the handwritten signature is ‎ below the complimentary close.‎ 答案：对 ‎6、In a business letter, the salutation goes above the inside address.‎ 答案：错 ‎7、The body part of a business letter usually begins with reference to the previous letter received.‎ 答案：对 ‎8、In the general trading process, usually the seller makes an inquiry.‎ 答案：错 ‎9、An order contains the following items except________.‎ 答案：a firm offer ‎10、The following phases are usually involved in a negotiation process except______.‎ 答案：delivering the goods 第13章 单元测试 ‎1、In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done.‎ 答案：对 ‎2、Payment in advance usually takes place when the importer has not long been established.‎ 答案：对 ‎3、Open account payment takes place when the importer has a long credit history and is well known to the seller.‎ 答案：错 ‎4、The bank issues documentary credits to a customer according to his credit-worthiness.‎ 答案：对 ‎5、Collection can be divided into D/P and D/A.‎ 答案：对 ‎6、L/C is the most frequently used means of payment in ‎ international trade.‎ 答案：对 ‎7、In L/C transactions, the seller applies to the issuing bank to open a letter of credit.‎ 答案：错 ‎8、In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.‎ 答案：对 ‎9、The following are different types of remittance except_______.‎ 答案：Letter of Credit ‎10、In L/C transactions, ___ is responsible for paying money and tendering documents.‎ 答案：the banker 第14章 单元测试 ‎1、Clear stipulation of the shipment clause is an ‎ important condition for the smooth execution of the contract.‎ 答案：对 ‎2、Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.‎ 答案：对 ‎3、The port of destination should be close to where the goods are manufactured.‎ 答案：错 ‎4、“Prompt shipment” is a typical example to show the delivery date is not definite.‎ 答案：对 ‎5、The port of shipment is usually proposed and determined by the buyer.‎ 答案：错 ‎6、If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in ‎ the contract.‎ 答案：对 ‎7、Only if he receives the L/C will the seller ship the goods to the buyer.‎ 答案：对 ‎8、The goods can reach the end users directly after the arrival of the shipment.‎ 答案：错 ‎9、In deciding the date for shipment, considerations must be given to some factors except __.‎ 答案：price of goods ‎10、Which of the following factors will not influence the determination of delivery time?‎ 答案：terms of payment 第15章 单元测试 ‎1、It is only the buyer that may file a claim.‎ 答案：错 ‎2、The seller is not responsible for the loss taking place during the transit.‎ 答案：对 ‎3、The seller may also lodge a claim against the buyer if the latter fails to perform the contract.‎ 答案：对 ‎4、It is important to provide proof or evidence when making a claim.‎ 答案：对 ‎5、Referring to the inconvenience and damage caused is an effective way to lodge a claim.‎ 答案：对 ‎6、A claim may be refused if the damage is caused for improper handling.‎ 答案：对 ‎7、If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board.‎ 答案：对 ‎8、When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken.‎ 答案：对 ‎9、When handling claims, it is important to take a positive attitude and be polite.‎ 答案：对 ‎10、A claim can be settled in the following ways:‎ 答案：Making a refund、compensating for the losses、Giving a discount、replacing the faulty goods 第16章 单元测试 ‎1、4 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”‎ 答案：对 ‎2、Distribution channel is a way of selling a company’s product either directly or via distributors.‎ 答案：B. 形式参数 ‎3、Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.‎ 答案：错 ‎4、Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.‎ 答案：对 ‎5、Marketing is more than sales.‎ 答案：对 ‎6、Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.‎ 答案：对 ‎7、Market Targeting only means to develop measure of segment attractiveness.‎ 答案：错 ‎8、Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.‎ 答案：对 ‎9、Promotion decisions involve________.‎ 答案：Promotion Strategy、Advertising、Public Relations and Publicity、Marketing communication budget ‎10、This process involves___________.‎ 答案：Market segmentation、Market targeting、Market positioning 第17章 单元测试 ‎1、Advertising works best when it’s developed to meet one goal at a time.‎ 答案：对 ‎2、Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.‎ 答案：错 ‎3、The television is the fastest growing advertising media 答案：错 ‎4、Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.‎ 答案：对 ‎5、Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.‎ 答案：错 ‎6、Advertising can serve as a reminder to consumers.‎ 答案：对 ‎7、Advertisement can differentiate the product from its competitors.‎ 答案：对 ‎8、Advertisement can induce consumers to try the product.‎ 答案：对 ‎9、Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities.‎ 答案：Special Issue publications ‎10、AIDA is an acronym that stands for Attention, Interest, Desire and_____. 答案：Action