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远程教育学院期末复习大纲模板
注:如学员使用其他版本教材,请参考相关知识点
一、 根据词义拼写单词
1. free for use; available disposable
2. the work of providing food and drinks for meetings or social events catering
3. something that is passed down from preceding generations heritage
4. freedom from time-consuming duties, responsibilities or activities leisure
5. serving to induce or motivate incentive
6. responsive to change; adaptable flexible
7. a capacity for belief credibility
8. a famous living person celebrity
9. a tax you pay on something you buy duty
10. the price you pay to travel somewhere by bus, train, plane, etc. fare
11. a plane, bus, or train that makes regular short journeys between two places shuttle
12. the cases, bags, etc. that you carry when you are travelling luggage
13. a large box-like car that can carry a lot of people van
14. a long and difficult journey, made especially on foot as an adventure trek
15. a female person who serves passengers on a ship or aircraft stewardess
16. a type of small magazine that contains pictures and information on a product or a company brochure
17. a customer or someone who receives services client
18. a method or way of expressing something medium
19. containing a lot of connected parts or many complicated details elaborate
20. having a legal force valid
the place that someone or something is going to destination
21. the system or type of money that a country uses currency
22. someone whose job is to help and support people with problems counsellor
23. the place where your bags are checked for illegal goods when you go into a country customs
24. a person or company that represents another person or company, especially in business agent
25. a shop, company, or organization through which products are sold outlet
26. a person or campany who seels good wholesale wholesaler
27. land that is rough and uneven rugged
28. a place where a lot of people go for holidays resort
29. using, speaking, or written in several different languages multilingual
30. likely to happen prospective
31. a large box-like car that can carry a lot of people van
二、 单项选择:
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1. A conventioneer may include in his agenda sometime for__.
A. sightseeing B. working
答案:A 有时参加会议者也会把观光列入日程
2. One primary motivation for traveling, according to many, is to have a __.
A. different experience B. routine activity
答案:A旅游最主要的动机就是不同的体验
3. A tourist may wish to visit an Indian Reservation in order to observe the different life styles, and this kind of activity could be a kind of __.
A. recreational tourism B. ethnic tourism
答案:B 到印度观察当地人不同生活方式的旅游列为民族人文旅游范畴
4. The word Shangri-la means__.
A. a dream land
B. a spiritual land of peace and perfection
C. Utopia
D. A religious place
答案:B 香格里拉的字面含义是平静完美的精神世界
5. China’s Zhongdian County is renamed as Shangri-la because of __in this area.
A. the diverse natural features
B. the rare plants and animals
C. the intact natural resources and geological features
D. the ecological perfection and cultural diversity
答案:D 把中国的中甸县命名为香格里拉是因为这个区域完美的生态环境和多样的文化
6. WWF’s Global 200 Ecoregions is __.
A. a science-based ranking of the world’s most biologically outstanding habitats.
B. a science-based ranking of place for the world’s most endangered animals
C. the world’s most appropriate place for human beings
D. the world’s most appropriate place for animals
答案:A WWF 公布的全球200个生态地区是以科学的方式评选出的全世界生态最优栖息地。
7. Word of mouth is a very effective way of marketing, and __.
A. people are likely to believe what the former customer tells them
B. the result of it can be both good and bad
C. it supervises whether the tourist industry provides what it promises
D. it reaches the broadest group of people
答案:B 虽然口碑是市场营销非常有效的方式,但是也会带来好坏各异的结果
8. One of the aims of tourism marketing is __.
A. to ensure the potential customer what they can enjoy after they purchase the product
B. to show how convenient and comfortable the transportation is
C. to overcome the seasonal bias
D. to boost the economy of tourism destination
答案:C 旅游营销的目的之一就是消除季节差异
9. Of the classification of world heritages,__.
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A. natural heritage and intangible heritage belong to soft culture of a community, while tangible heritage belong to hard culture of a community
B. tangible heritage is linked to hard culture of a community, while intangible heritage is linked to soft culture of a community, its people, their tradition and whatever they know and practice
C. traditional skills such as tapestry, carpet-making, embroidery, etc., fall into the category of tangible heritage
D. natural heritage forms part of tangible cultural heritage
答案:B 世界遗产的分类划分为有形遗产和无形遗产两类
10. Today, the main goal of heritage management is to __.
A. conserve representative samples of our heritage for the future generation
B. conserve the most valuable samples of our heritage for the future generation
C. conserve the most ancient cultural heritage and the most beautiful natural heritage for the future generation
D. prevent the most valuable part of human civilizations from being destroyed under the rapid development of economic globalization
答案:A 世界遗产保护的主要目的并不是保护最珍贵的物种而是最有代表性的,能够表现物种多样性的
11. The positive effect of the World Heritage List of 1994 is that __.
A. it reflects a balanced, representative and credible world heritages around the world
B. it has not only brought an increasing public awareness of the site and of its outstanding values, but also increased the tourist activities at the site
C. it reflects the world’s cultural and natural diversity of outstanding universal value
D. it encompasses the major cultural and natural heritages of all state parties
答案:B 1994年世界遗产清单的积极作用在于不仅唤醒了对于这些地点及其价值的社会意识,也促进了当地的旅游活动开展。
12.WWF supported the community-led eco-tourism projects for__.
A. the sustainable development of eco-tourism
B. attracting investment to this area from home and abroad
C. helping big companies to develop tourism business in Shangri-la
D. booming local economy
答案:A WWF支持的以社区为导向的生态旅游项目的目的是为了生态旅游的可持续发展
13.Which of the following actions did not work well to raise awareness of eco-tourism in local communities?
A. building schools and learning centers
B. building eco-lodge
C. recycling the wood from old buildings
D. planting exotic flowers such as tulips
答案:D 可以提升当地居民生态意识的行为包括修建学校和学习中心,建造可以营利的生态旅店甚至可以循环利用的木材,只有种植异域花草偏离主题。
14. Among the print media and broadcast media, __.
A. television blurs the boundary of classes and thus reaches the largest market, but the
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cost of advertising on TV is very high
A. radio serves the largest audience, but it cannot transmit the beautiful pictures and colors of television
B. newspaper reaches the broadest group of people, but ads in newspaper cannot intrigue people’s desire to travel
C. brochure and throwaway are the forms of advertising potential customers like most
答案:A 在所有媒体中,电视的受众是最广泛的,但也是广告成本最高的。
15.Under globalization,__
A. more of the performance of production and marketing are crossing national borders
B. the market place is becoming regional oriented
C. businesses are paying more attention to market their products than ever before
D. large businesses are paying more attention to market their products than small businesses
答案:A 在全球化趋势下,越来越多的生产和营销都要跨越国界来进行
16. Products of businesses refer to __
A. manufactured goods
B. services
C. ideas
D. a combination of a, b, and c
答案:D 产品既可以指实物,也可以是服务或是想法。
17. Economists define utility as __
A. any useful service for the public, such as the bus service, water supply, or electricity supply
B. the want-satisfying power of a product
C. organization’s effort to satisfy a commitment to society, to their customers, and to their owners through the production and marketing of their products
D. the designing and marketing of want-satisfying goods, services and ideas
答案:B 经济学家把“效用”定义为产品满足需求的能力
18. According to the text, “creating” a customer means__.
A. locating a group of potential customers and advertise the organization’s product(s) to them
B. trying to make some people buy the organization’s product(s)
C. a whole process from recognizing the market needs to the eventual satisfaction of those needs through providing the needed product and necessary follow-up to customers
D. designing goods and service that meet the needs of a particular group of people
答案:C “创造”消费者是识别需求,提供满足需求的展品以及跟进用户的全过程。
19. Publicity__.
A. is almost the same as advertising
B. can have both positive and negative effect on the customer’s choices of tourist products
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A. generates people’s desire to buy a certain tourist product
B. is different from advertising in that it mainly tells the potential customer why he should buy a certain product
答案:B 公共宣传对于消费者的购买行为既有利也有弊
20. An organized visit to an archeological site is probably a part of the __.
A. cultural tourism B. business tourism
答案:A 有组织的,到考古古迹的旅行属于文化游范畴
21. People go for a visit to Disneyland so as__.
A. to enjoy the natural sceneries B. to have fun
答案:B 到迪斯尼旅游是为了玩乐
22. If someone enjoys nature, she/he should go to __.
A. Las Vegas B. Yellow Stone National Park
答案:B 喜欢自然风光的,可以去黄石国家公园
一、 正误判断:
1. The value of “balance of life” in Indonesia is positive to the eco-tourism development in this country.
答案:T 印度尼西亚“生命平衡”的价值观对于该国生态旅游发展是有积极作用的。
2. The Seventh Malaysian Plan is a plan for the intensive development of eco-tourism, which turned out to produce both negative and positive impact on environment.
答案: T 为了生态旅游的深度发展而制定的第七马来西亚计划对环境产生了正负两方面的影响。
3. Targeting at developing eco-tourism, the Southeast Asian countries failed to take measures to ensure the protection of the environment.
答案: F 以发展生态旅游为目标,东南亚国家采取了不少有效的方法保护环境。
4. Malaysia is a country where different religions co-exist.
答案:F 马来西亚是佛教国家
5.The National Park Service is the government agency that administers all national parks.
答案:F 国家公园服务体系不是指所有国家公园的管理当局
6.Tickets are sold to standby passengers on first-come, first-serve basis.
答案:T 持票等候的乘客遵循先到先得的原则
7.One of the reasons for the popularity of France is because of its fine art and architecture.
答案:T法国受到追捧的原因主要是因为它的艺术和建筑
8.Most of visitors to Venice use gondolas as means of transport.
答案:F 冈多拉只是威尼斯的观光方式,不能成为主要的交通工具
9.Vatican City is an independent state ruled by the pope within Rome.
答案:T 梵蒂冈是由罗马教皇统治的独立国家
10.French cuisine is famous all over the world for its delicacies.
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答案:T 法国美食因独特的风味世界知名
11.The advancement of eco-tourism in the Southeast Asian countries encounters many difficulties and problems such as the lack of infrastructure development and political instability.
答案:T 东南亚国家在生态旅游的发展中遇到了基础建设不足、政局不稳定的困难和问题
12. Each year, the tribehill village culture in north Thailand attracts thousands of trekkers.
答案:T 每年泰国北部的tribehill村都吸引成千上万的徒步旅行者。
13.The disposable income refers to the amount of money which an individual spends on inessential items after essential bills have been met.
答案:T 可自由支配收入是指必要生活支出之外的收入剩余部分
14. Trunk lines are also called local lines, and they connect smaller cities or between major airports.
答案:F Trunk lines是干线,而定义涉及的是支线Feeder Lines(P29)
15. The traveler can make a reservation in advance for a non-scheduled flight with the expectation that the flight will leave regardless of the number of passengers.
答案:F 不定期航班是否开航一定取决于人数
16. Many air service employees such as the staff in aircraft maintenance or air traffic control have daily contact with the public.
答案:F 维修和机场调度人员是不直接面对大众的。
17. Immigration card is also called arrival card, which has to be filled out by the arriving tourists.
答案:T入境卡也称到达卡,旅客必须填写
18. Checked luggage is the luggage that is within the allowance and can be carried with passengers in the cabin.
答案:F checked luggage,是托运行李,不能带上飞机。可以戴上飞机的是cabin luggage
19. London has two cities, and you know where you are by people’s wears.
答案:T 伦敦是双城城市,可以通过服装的差别判断你在哪里
一、 问答题
1. What are the advantages of online booking?
P14,paragraph 1-2
The convenience of the Internet can offer travelers flexible options to book the travel product. At a travel website, information is available like which flights or hotel rooms are available. There is also the advantage of its 24 hour accessibility. Travelers do not
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have to worry about when to call. They can arrange a trip at any hour of the day or night.
Also, buying travel products online keeps getting better the more you do it. One can , say, store with a travel site his personal information such as frequent flight numbers, seating and meal preferences, hotel choices, credit card numbers, then booking another ticket is streamlined, quick and easy. What is more, one can either book everything from one site, or easily choose the best deal from each site he visits.
1. What is RV and what’s the function of it?
P40, paragraph 2
RV, the recreational vehicle is a nickname for a whole family of recreation vehicles that combine transportation and temporary living quarters for recreation, camping and travel. Some provide a simple place for sleeping and eating, while others are virtually luxury lodges on wheels—equipping with conveniences ranging from running water and complete bathroom facilities, to a power source for refrigerators, microwaves, and air-conditioning.
2. What advantages can tourists get from the package tour?
P57, Advantages of Package Tours(项下所有内容简要回答)
The public derives many advantages from package tours, the most obvious being the price. When airplane seats and hotel rooms are reserved in bulk by tour operators, considerable savings are passed on to the customers. Many people would never travel at all without the price inducements offered by package tours.
A second advantage is the opportunity for the tourist to make all his travel arrangements in one place at one time. The independent traveler—one who does not travel as a member of a group—often has to go to considerable trouble to put the different pieces of his trip together. The package tour, in other words, offers convenience as one of its inducements.
A third advantage can be summed up in the term “accessibility”. Package tours make it
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possible for people to visit many remote or rugged areas that would otherwise be too difficult for them to try to see on their own
1. What are the benefits of working as a travel agent?
P86, 全文最后一段
There are of course many rewards other than financial ones for the travel agent. One of them for some people simply involves dealing with public and serving their needs. Another involves the opportunity to do a great deal of traveling themselves. Finally, since many travel agencies are small businesses that are owned by the people who manage them, they provide opportunities for independent operation that would not found in a large corporation.
2. How is the customer loyalty established through the Internet?
P14,paragraph4 (Once a customer uses the booking system,…. )
Once a customer uses the booking system, a personalized relationship is built. The next time they use the booking system, they just input their name and rest of the information will automatically be displayed. This will create repeat purchase and customer loyalty.
3. Why international tourists are regarded as the “largest exports” of the U.S.?
P43,the last paragraph (最后一段)
International travel to the United States is one of our largest exports. It ranks ahead of agricultural goods, chemicals, and motor vehicles. It is our largest business service export. Additionally, tourism also has a positive spillover effect on other areas of the U.Ss economy because it supports the construction of hotels and the manufacturing of automobiles and airplanes, and depends on food production and many other service industry components.
二、 英汉互译:
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1. Unlike physical “products”, say a car, you can never “test drive” a tourism product, say a destination. Decisions whether your client is going to buy your product or not have always been based on information and word of mouth. 旅游产品不同于有形产品,你可以试驾一辆车,但是无法事先体验一个旅游目 的地。客户往往只能通过相关信息和他人的口碑来决定是否购买一项旅游产品。
2. 尽管网络经济发展迅速,但网上营销观念还没有被中国的广大旅游企业所接受。网上促销、网上预订,尤其是网上结算,对许多旅游企业来说还是陌生的。Although E-business develops rapidly, online marketing has rarely been accepted by the majority of Chinese tourism business. The promotion, reservation and settlement, in particular, via Internet, are still new to many tourism business.
3. Travel may be one of the several means of satisfying a need, and although needs are felt by us, we do not necessarily express them, and we may not recognize how travel actually satisfies our particular needs.
4. Consumers now have many more choices because the Internet gives more providers more opportunities to create direct consumer relationships and allows a wide variety of pricing. 消费者的选择与过去相比增加了许多,因为互联网使供货商有更多的机会与顾客建立直接联系,并且提供多种价格。
5. 自从1978年实行改革开放以来,我国旅游业得到了迅速发展,旅游设施和交通有了改进,不少历史名胜和风景胜地均得到修复。旅游业已经成为我国第三产业的一个重要组成部分。Since the reform and opening up from 1978, China’s tourism has been developed rapidly; the traffic and infrastructure have been improved, many places of historic interest and natural beauty have been renovated. Tourism has become an important part of the tertiary industry.
6. Before anyone can choose to undertake a holiday, they must become aware of the destinations from which they can choose, and obtain information about these destinations.
7. The most important question is not whether the new technology will replace the traditional ways of booking holidays, but rather how quickly this transition will occur.
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最重要的问题不在于新技术是否会取代传统的旅游预订方式,而在于这一转变发生的时间早晚。
1. 旅游电子商务的前景广阔,尤其在酒店和机票这两个领域。网络经济的优势就在于它不需要库存,一切都可以通过电话和鼠标完成。There is broad prospect for tourism electronic business, particularly in hotel and air tickets. The advantage of E-commerce lies in that it does not have stock. The whole transaction can be completed via telephone and mouse.
2. No smoking will be permitted until the captain turns off the “No Smoking” sign, and at no time is smoking permitted in the lavatories.
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