英语应用文写作课件：Unit1 24页

Unit 1 出勤率（ 15 ％） 课堂表现 (5 ％ ) 平时作业 (20 ％ ) 期中小论文 (20%) 期末综合考试（ 40% ） 考核方式： College English Practical Writing Teaching Content and Its Basic Requirement Practical Short Message (1)Notes and Bills Request For Leave, Notes Left, I.O.U and Receipts, etc. (2) Invitations (3) Posters (4) Advertisements II. Application Letter and its Related Correspondence Applications for studying abroad Job-application letter Task specified Communicative as far as possible Study model Practice as necessary Recycle Eight basic steps to good practical writing 1.Remember your ABC Accurate Brief Clear 2.Be courteous and considerate ( 礼节周到 ) eg. your esteemed order (x) 3.Use appropriate tone We cannot do anything about your problem. →Unfortunately we are unable to help you on this occasion. Your television’s guarantee is up, so you will have to pay for it to be fixed. →Your television’s guarantee has ended, so unfortunately you must bear the cost of any repairs. I have pleasure in informing you… →I’m pleased to tell you… Please favour us with a prompt reply. →I hope to receive a prompt reply. Please revert to us soonest. I hope to hear from you soon. 4.Write naturally and sincerely 5.Remember the KISS principle What is KISS principle? Keep It Short and Simple Use easier-to-read-words For example: abrogate → commence→ correspond with → frequently→ locate→ terminate→ utilization→ It is better to use short and plain words than long or academic ones. cancel start write to often find end use For example: at the present time→ Now /today / this year first and foremost→ first in an angry way→ angrily Do not use a long or elaborate, complicated phrase when a short one or a single vigorous word will do the job. last but not least→ last Over and over(again)→ repeatedly make a purchase→ buy I should be glad if you would… →please in view of the fact that → as, because in the event that →if in the very near future →soon Investigation results 7-10 words 95% 15-20 words 75% Words 4% 7-20 words → KISS Eg. We are in receipt of your letter of 12 June. →Thank you for your letter of 12 June. Please be good enough to advise me. →Please let me know 6. Use modern terminology I confirm my reservation of a single room on 16/7 and a double room on 17 Oct. →I confirm my reservation of a single room on 16 July and a double room on 17 October. 7. Be consistent a) Clear: words / sentences / tone / style b) Logical: 4-point plan ( 四点方案 ) Opening or introduction Central section （ details ） Conclusion (Action or response) Close: often only one sentence, but echo with the above content 8. Compose CLEAR communications c) Empathetic : d) Accurate: e) Right: 1) Make the following sentences as direct and concise as possible without losing the original meaning: ① I think the time has come for us to be leaving. ② At the point in time he was out of work. Exercise ③ Although he had always considered his sister to be of the awkward type, he found her to be a good dancer. ④ As they walked in the direction of home she felt as if she had never been happier. ⑤ Regardless of what I say, regardless of what I do, my father is annoyed by my words and behavior. ⑥ The magazines have some similar articles in what they print. ⑦ Shakespeare is considered to be the greatest of all English playwrights. ⑧ It is very important for a speaker to have the ability to hold the attention of the people that he or she is speaking to. 1. It is time to leave. 2. He was then out of work. 3. Although he had always considered his sister awkward, he found her a good dancer. 4. As they walked home she felt she had never been happier. Key Everything I say and do annoys my father. The magazines print similar articles. Shakespeare is considered the greatest English playwright. A speaker must be able to hold the attention of his/her listeners.