2018届一轮复习牛津译林版模块四Unit1Advertising学案 21页

模块四 Unit 1 Advertising 学案 ‎【复习目标】‎ ‎★核心词汇 一、根据句意及中文提示写出所缺单词的完全形式 ‎1.Sometimes customers can ___________(受益) from some advertisements.‎ ‎2.The company is ___________ (推销)their new products by advertising on television.‎ ‎3.Before going on a diet, you’d better (咨询)your doctor.‎ ‎4.How did you ___________(劝服) him into joining us? It’s amazing!‎ ‎5.At 20, Steve left his hometown, (决定)not to return without realizing his dream.‎ ‎6. It is a new latest book. Our teacher recommends that I __________ (购买)a copy to read.‎ ‎7. I would rather fail than _________(作弊) in the examination.‎ ‎8.The doctor tried his best to _________(治愈)the old man of lung cancer.‎ ‎9. Can you (推荐) me some new books on this subject?‎ ‎10.His deeds (使震惊) her out of making friends with him.‎ 二、译出下列短语 ‎1.上……的当，受……的骗 ___________ 2.旨在，目的是 ___________‎ ‎3.欺骗，捉弄 ___________ 4.吸引，引起兴趣，呼吁 ___________‎ ‎7.与……分享 ___________ 8.知道，意识到 ___________‎ ‎9.以……感到自豪 ___________ 10.欺骗某人做某事 ___________‎ ‎11.保护……免受 ___________ 12.对……感到满意 ___________‎ ‎13.对……关心 ___________ 14.阻止某人做某事 ___________‎ ‎15.事先，预先，提前 ___________ 16.计算出，估计，理解，搞清楚___________‎ ‎17.自杀 ___________ 18.偶尔遇到/碰到 ___________‎ ‎19.习惯于 ___________ 20.涉及，关于；处理，应对 ___________‎ ‎21.依靠 ___________ 22.信任 ___________‎ ‎23.免费 ___________ 24.提供 ___________‎ ‎25.警醒某人做某事 ___________ 26.多达 ___________‎ ‎★重点句式 ‎1.我们已经对广告习以为常，甚至常常意识不到在一天中看见或推荐多少广告。‎ We them we often do not even realize how many we see or even hear in a day. ‎ ‎2.但是我们仍然也改了理解广告中试图项我们兜售东西的常用技巧。‎ However, we still must the skillful methods us things.‎ ‎3.但并非所有的广告都跟我们玩花招。‎ ‎ ads us .‎ ‎ 4.重要的是，你得确切弄清楚要告诉受众什么、想让他们做什么。‎ It is important to exactly the audience and you are trying to ‎ .‎ ‎5.在确定受众以后，你就应该决定你想让他们知道什么或者思考什么。‎ After you have decided who your audience is, what you want the audience to know or .‎ 根据中文提示完成下列句子 ‎ ‎★重要知识详解 一、重要词汇（单词+词组）‎ 词汇-1.share v.&n.‎ ‎【教材原句】I did some research on advertisments, and have some important information to share with you.(P2)‎ ‎【例句研读】翻译句中的划线部分 ‎(1) If you want a share of the pay, you’ll have to do your share of the work. ‎ ‎(2) He bought 500 shares in a shipping company last week.‎ ‎(3) Everyone in the house shares the same bathroom. ‎ ‎(4) They shared the sweets among the children. ‎ ‎(5) I will share the cost with you, and your share of the cost is about $10. ‎ ‎【自主归纳】译出下列短语 与……分享/共享/分担...... ‎ 在……分担/平分/分发...... ‎ 同甘共苦 ‎ ‎【即时巩固1】‎ ‎(1)Real friends should ________ happiness and sorrow ________ each other A. spare; to B. spare; with C. share; from D. share; with ‎(2)Their products enjoy 30 percent ________ of the market in this country because both in quality ‎ and their service is fine.‎ ‎ A. features B. share C. discount D. sales 词汇-2. persuade v.‎ ‎【教材原句】An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (page 2)‎ ‎【例句研读】研读下列句子，注意persuade的用法 ‎(1)I can persuade the boss soon. ‎ ‎(2)I persuaded him of its truth. ‎ ‎(3)They persuaded her to go with them. ‎ ‎(4)We persuaded him into taking the job. ‎ ‎(5)I persuaded my father out of smoking. ‎ ‎(6)She persuaded me that the death did not at all. ‎ ‎【自主归纳】译出下列短语或句型 说服某人做某事 ‎ 使某人相信某事 ‎ 说服某人不要做某事 ‎ persuade sb. that-clause ‎ be persuaded that-clause ‎ 注意：persuade 作动词表示“说服，劝说；使信服”，当劝说没有成功时，用try/attempt to persuade或advise。persuade的名词为“persuasion”，形容词为“persuasive”。‎ ‎【即时巩固2】完成下列句子 ‎(1)Her legal adviser ___________________ (劝她不要提及)the names of the people involved in the robbery.‎ ‎(2)First we need to ___________________ (使经理相信这件事情的重要性).‎ ‎(3)He he is honest. (他使我相信)‎ ‎(4)No matter how hard we ___________________ (劝他改变计划), he wouldn’t listen.‎ 词汇-3. promote v.‎ ‎【教材原句】A commercial advertisement is one which someone has paid for to promote a product or service.(P2)‎ ‎【例句研读】翻译句中的划线部分，注意promote的意义 ‎(1)The young army officer was promoted to captain. ‎ ‎(2)Pupils who pass the test will be promoted to the next higher grade. ‎ ‎ (3)The Prime Minister's visit will promote the cooperation between the two countries.‎ ‎(4)They will try their best to promote a bill in Parliament. ‎ ‎(5)The company is promoting their new products by advertising on television.‎ ‎【自主归纳】写出其名词形式（两个）‎ ‎ 提升，晋级；推销，宣传等的活动 ‎ ‎ 策划者，推销者 ‎【即时巩固3】‎ ‎(1)We should not sacrifice environmental protection to ________ economic growth.‎ A. concentrate B. promote C. associate D. Accumulate ‎(2)The government is trying to do something to _______better understanding between the two countries.‎ A. raise B. increase C. heighten D. promote ‎(3)They’re planning a big for their new washing powder.‎ A. promoter B. campaign C. promotion D. production 词汇-4.recommend ‎【教材原句】Yesterday I came across an interesting new book, which I would like to recommend here.(P9)‎ ‎【例句研读】译出划线部分 ‎(1)Can you recommend me some new books on this subject?‎ ‎(2)They recommended that we (should) not waste money building a factory here.‎ ‎(3)She recommended a child to her friend when was away.‎ ‎(4)He recommended buying such a dictionary.‎ ‎(5) Have you got anything you can recommend as a cure for a headache?‎ ‎【自主归纳】译出下列词组 recommend sth. to sb./recommend sb. sth. ‎ recommend sb./sth. as… ‎ recommend sb. to do sth. ‎ recommend doing sth. ‎ make a recommendation ‎ on one’s recommendation ‎ 注意：recommend（建议）后面的宾语从句以及recommendation后面的同位语从句中用should＋动词原形，should可省略。‎ ‎【即时巩固4】‎ ‎(1)—How shall we go to the airport?‎ ‎ —well, I recommend __________ a taxi.‎ A. to take B. taking C. to taking D. take ‎ ‎(2)I chose law as my major on your recommendation that the society ______ more lawyers with the advance of history.‎ A. has needed B. need C. will need D. needs ‎(3)Teachers recommend parents ________ their children under 12 to ride bicycles to school for safety. ‎ A. not allow B. do not allow C. mustn’t allow D. couldn’t allow 词汇-5.determine v. ‎ ‎【教材原句】In order to determine your audience, you will need to do a little research and analysis in advance.(P18)‎ ‎【例句研读】翻译句中的划线部分，注意determine的意义、用法及词性变化 ‎(1)The police are determined to bring back the missing boy when his family have given up all hope. ‎ ‎(2)At the age of twenty, Steve left his hometown, determined not to return without making his mark. ‎ ‎(3)My mom's encouragement determined me to go on with my study. ‎ ‎(4)She determined to go that very afternoon. ‎ ‎(5)I have determined on /upon going to the countryside after graduation. ‎ ‎(6)Determination is a kind of basic quality and this is what it takes to do jobs well. ‎ ‎【自主归纳】‎ 决定做某事（三种） ‎ 就……做出决定 ‎ 下决心/决定做某事 ‎ 注意：determine 侧重于当时决定的动作，是非延续性动词，不与表示一短时间的状语连用；determined实际上相当于形容词用侧重于有决心的状态，可与表示一段时间的状语连用。‎ ‎【即时巩固5】‎ ‎(1)The nation’s strong action presented its _____ to defeat the enemies.‎ A. energy B. ambition C. courage D. determination ‎(2)She left him, ________ never to set foot in that house again.‎ A. determined B. determine C. determining D. to determine ‎(3)Professor Liu has ________ teach psychology since he came to the Central‎ China Normal ‎University.‎ ‎ A. determination to B. been determined to C. been determining to D. determined to23‎ 词汇-6.urge ‎【教材原句】If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (P19)‎ ‎【例句研读】翻译句中的划线部分，注意urge的意义、用法及词性变化 ‎(1)We all urge her to take action to react against what offends her.‎ ‎(2)They urged against the plan .‎ ‎(3)They urged on us the need for cooperation.‎ ‎(4)I am afraid you have not been aware of the urgency of the matter.‎ ‎(5)They’ve made an urgent request for international aid.‎ ‎【自主归纳】译出下列短语 urge sb.to do sth.= urge sb.into doing ‎ urge sb. on sth.=urge on sb. sth. ‎ urge against ‎ 注意：urge+that从句(从句中谓语用should+动词原形, should 可以省略)‎ The headmaster urged that the computer software should be updated.‎ ‎【即时巩固6】‎ ‎(1)They urged that the Science‎ ‎Museum _______ open during the vacation.‎ A.was kept B. were kept C. be kept D.will be kept ‎(2)The doctor_________ an X-ray test so that he could make a conclusion.‎ A. urged me having B. protected me from C. fooled me into having D. urged me to have ‎ 词汇-7. be used to ‎ ‎【教材原句】We are so used to them that we often do not even realize how many we see and hear in a day.(P2)‎ ‎【例句研读】用所给动词的适当形式填空 ‎(1) I’m not used to up so early. (get)‎ ‎(2) A computer can be used all its accounts.(do)‎ ‎(3) I used to to school by bike. (go)‎ ‎【自主归纳】‎ ‎◆译出下列词组 ‎（做）某事习以为常，习惯于（做）某事 ‎ 过去常常做某事 ‎ 被用于做某事 ‎ ‎◆记住含有介词“to”的常见短语动词 devote oneself to ,be devoted to致力于 stick to坚持 ‎ pay attention to注意 look forward to期盼，盼望 ‎ submit to服从 be addicted to 沉溺于……,对……上瘾 ‎ adjust/adapt (oneself) to (使自己)适应 习惯 be adjusted/adapted to 适应 ‎ object to反对 get down to 开始 turn to转向，求助于 ‎【即时巩固7】‎ ‎(1)In my opinion, life in the twenty-first century is much easier than _______.‎ A. that used to be B. it is used to C. it was used to D. it used to be ‎(2) Although the stick is used to us from dangers in the forest, I am not used to_____ it. ‎ A. protect; use B. protect; using C. protecting; use D. protecting; using ‎ ‎(3)Though a typhoon is on the way, people are still looking forward _________ the outdoor concert ‎ by the pop singer.‎ A. to canceling B. not to canceling C. not to cancel D. to not canceling ‎(4)You didn’t use to like him much when we were at school,________?‎ ‎ A. were we B. weren’t we C. did you D. didn’t you 词汇-8. fall for ‎ ‎【教材原句】We must not fall for this kind of trick.‎ ‎【例句研读】译出下列句中划线部分 ‎(1)The salesman said the car was in good condition, and I was foolish enough to fall for it.‎ ‎(2)He must have been pretty foolish to fall for that old trick.‎ ‎(3)He fell for her at first sight and got married to her six weeks later. ‎ ‎【自主归纳】选用下列词组并用其恰当的形式填空 fall for上……当，受……骗，信以为真；迷恋，喜欢＝fall in love with fall behind 落后 fall down 跌倒，摔倒，失败 fall off跌落，从……掉下来；降低 fall into the habit 养成……的习惯 ‎(1)It’s very easy of smoking, but very difficult to stop it. ‎ ‎(2)He didn't want in his studies.‎ ‎(3) It is strange a clever man like him should ______ such a trick.‎ ‎(4)They spread a big net in case Tom should the tree and get hurt. ‎ ‎(5)The boy hit the tree to hard that he . ‎ ‎【即时巩固】‎ ‎(1) I told him I would think about it and asked for his telephone number. He didn’t that one.‎ A. fall down B. fall behind C. fall off D. fall for ‎ (2) Most of us hold that our parents should not accompany us studying at school since it makes us ‎ ‎ dependence A. fall off B. fall into the habit of C. get rid of D. get through 词汇-9. appeal to ‎【教材原句】It is important to always appeal to the audience in order to get them to react in a certain way.(P18)‎ ‎【例句研读】译出划线部分 ‎(1)They never appealed to us for mercy. ‎ ‎(2)He made one last appeal to his father to forgive him.‎ ‎(3)The government is appealing to everyone to save water. ‎ ‎(4)Bright colours appeal to small children. ‎ ‎(5)He decided to appeal to a higher court.‎ ‎【自主归纳】译出下列词组 呼吁/恳求某人某事 ‎ 呼吁/恳求某人做某事 ‎ 对某人有/产生吸引力，受到某人的喜欢 ‎ ‎ 上诉到 ‎ ‎【即时巩固9】‎ ‎(1)―This idea of studying abroad really _____ me.‎ ‎ ―But I don’t think so.‎ A. appeals to B. appeals against C. appeal for D. appeal to ‎(2)Children are fed up with their studies because they are _______ to do far better than they can.‎ ‎ A. hoped B. promised C. expected D. appealed ‎(3)—Your neighbors may __________you with playing your radio too loudly at night. ‎ ‎—I know. They never say anything that ___________ me especially. ‎ ‎ A. accuse, turns to B. charge, refers to C. charge, appeals to D. blame, looks up to 词汇-10. get across ‎【教材原句】There are lots of different ways to get your message across when you are putting ‎ together an ad campaign. ( P18)‎ ‎【例句研读】翻译下列各句，注意get across词组的意义及用法 ‎(1)The young scientist tried to get his new theory across.‎ ‎ (2)Your meaning didn’t really get across.‎ ‎(3)The bridge was destroyed , so they wouldn't get across . ‎ ‎【自主归纳】用下列短语的适当形式填空。‎ get(sth.) across 使理解(某事)，讲清楚 get ahead 走在前面，领先，胜过 get along 进展，和睦相处；过活 get around (消息)传开，传播，流传；四处走动；到处旅行 get in收获，收 get over 解决，克服，控制 get through 消耗掉、用完，耗尽；(设法)处理，完成，接通电话 ‎(1)What message are you trying to to the consumers?‎ ‎(2)I wonder how Michael is with his new job.‎ ‎(3)News of Helen’s promotion soon the office.‎ ‎(4)She wants to ____________ in her career.‎ ‎(5) I tried to phone her but couldn’t ________.‎ ‎(6) He was disappointed at not getting the job, but I thought he could ________ it soon.‎ ‎【即时巩固10】‎ ‎(1)I tried phoning her office, but I couldn’t ‎ A. get along B. get on C. get to D. get through ‎(2)After that, he knew he could ________any emergency by doing what he could to the best of his ability.‎ A. get away with B. get on with C. get through D. get across ‎(3)The TV Dwelling Narrowness (《蜗居》) is really fantastic. The show has succeeded in ______ ‎ much to the audience, which has contributed to its success.‎ A. giving away B. going through C. laying aside D. getting across ‎(4)It’s going to rain. Xiao Feng, will you please help me______ the clothes on the line?‎ A. get off B. get back C. get in D. get on 二、重点句型梳理（含重点语法）‎ ‎1.【教材原句】We are so used to them that we often do not even realize how many we see or even hear in a day. (P2)我们已经对广告习以为常，甚至常常意识不到在一天中看见或推荐多少广告。‎ ‎【句法分析】本句是由so…that…引导的结果状语从句。such…that…也用来引导结果状语从句。它们用法有别。记住下列结构：‎ ‎(1)so+adj/adv+that…‎ ‎(2)such+a(an)+adj.+that…‎ ‎(3)so+adj.+a/an+n.+that…=such a/an+adj+n.+that… ‎ ‎(4)so many/much/few/little（少）+n.+that…‎ ‎【即时巩固11】‎ ‎(1)His plan was such a good one _______we all agreed to accept it.‎ ‎ A. so B. and C. that D. as ‎(2) The Great Wall is _______ tourist attraction that millions of people pour in every year.‎ A. so a well-known B. a so well-known C. such well-known a D. such a well-known ‎2. 【教材原句】However, we still must be aware of the skillful methods used in ads to try and sell us ‎ things.(P2)但是我们仍然也改了理解广告中试图项我们兜售东西的常用技巧。‎ ‎【句法分析】句中used in ads to try and sell us things.为过去分词短语用作后置定语，修饰 methods，表示被动关系，相当于定语从句which are used in…。请注意以下三种非谓语动 词（短语）作后置定语的不同意义：‎ The house to be built (=which will be built) next year will be our new library.（将要建的）‎ The house being built (=which is being built) now will be our new library.（正在建的）‎ The house built (=which was built) last year is our new library now.（已经建成的）‎ ‎【即时巩固12】‎ ‎(1) At the beginning of class, the noise of desks ____ could be heard outside the classroom.‎ A. opened and closed B. to be opened and closed ‎ C. being opened and closed D. to open and close ‎(2)His first book next month is based on a true story. ‎ ‎ A. published B. to be published C. to publish D. being published ‎(3)The Town Hall ______ in the 1800’s was the most distinguished building at that time.‎ ‎ A. to be completed B. having been completed ‎ ‎ C. completed D. being completed ‎3.【教材原句】Not all ads play tricks on us though.(P3)‎ ‎ 但并非所有的广告都跟我们玩花招。‎ ‎【句法分析】本句是一个部分否定句。一般而言，部分否定的句式是在all前面加上not进行否定，也可以在谓语动词上进行否定。全部否定是在主语上或状语上进行完全否定。类似用法的词还有both, everyone, everything等等。‎ ‎【即时巩固13】并将句子翻译成中文。‎ ‎(1)Not all the students in our school can go to college.=All the students in our school can’t go to college.__________________________________‎ ‎(2)None of the students in our school shall break the school rules.___________________________‎ ‎4.【教材原句】It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. (P18)重要的是，你得确切弄清楚要告诉受众什么、想让他们做什么。‎ ‎【句法分析】该句中，用了两个“what”引导的宾语从句。记住：what既要引导名词从句又要在从句中充当某种成分（主语、表语或宾语）。它在句中意义要灵活理解。‎ ‎【即时巩固14】‎ ‎(1) is known to us all is that the 2008 Olympic Games will take place in Beijing.‎ A. It B. What C. As D. Which ‎ (2)People in Chongqing are proud of they have achieved in the past ten years.‎ A. that B. which C. what D. how ‎ (3)The seaside here draws a lot of tourists every summer. Warm sunshine and soft sands make it is.‎ A. what B. which C. how D. where]‎ ‎5.【教材原句】After you have decided who your audience is, it is time to decide what you want the audience to know or think about.(P18)在确定受众以后，你就应该决定你想让他们知道什么或者思考什么。‎ ‎【句法分析】该句中含有“It is time (for sb.)to do sth.”句型，意义为“是（某人）该做某事的时候了”。与该句型具有相同意义另一个句型为：It is/was(high)time that sb. should do/did sth.‎ ‎【即时巩固15】句型转换 It’s time for me to pick up my son from school.‎ It’s (high) time that ________________ my son from school.‎ ‎【参考答案】‎ ‎★核心词汇 一、根据句意及中文提示写出所缺单词的完全形式 ‎1.benifit 2. promoting 3. consult 4. persuade 5. determined ‎ ‎6. purchase 7.cheat 8.cure 9.recommend 10.shocked 二、译出下列短语 ‎1.fall for 2. be meant to ‎3.play tricks on 4. appeal to ‎5.get sth. across 6. die from ‎7.share sth. with sb. 8. be aware of ‎9. be proud of 10. fool sb.into doing sth.‎ ‎11.protect…from… 12. feel pleased with ‎13.be concerned with 14. discourage sb. from doing sth.‎ ‎15.in advance 16. figure out ‎17.kill oneself 18. come across ‎ ‎19.be/get used to 20.deal with ‎21.depend on 22.believe in ‎23.for free 24.provide…with…‎ ‎25.shock sb. into doing sth. 26. up to ‎★重点句式 根据中文提示完成下列句子（参看重点句型梳理） ‎ ‎★重要知识详解 一、重要词汇（单词+词组）‎ 词汇-1.share v.&n.‎ ‎【例句研读】翻译句中的划线部分 ‎(1)一份报酬，分担的那一份工作 ‎(2)500股股份 ‎(3)共用一个浴室 ‎(4)把糖分给孩子 ‎(5)和你平摊费用 ‎【自主归纳】译出下列短语 share sth. with sb. ‎ share sth. among/between sb. ‎ share the joys and hardships ‎ ‎【即时巩固1】‎ DB 词汇-2. persuade v.‎ ‎【自主归纳】译出下列短语或句型 persuade sb. to do sth.=persuade sb. into doing sth. ‎ persuade sb. of sth=convince sb. of sth. ‎ persuade sb. out of doing sth. ‎ 使某人相信 ‎ 某人相信……‎ ‎【即时巩固2】完成下列句子 ‎(1)persuaded her not to mention/persuaded her out of mentioning ‎ ‎(2)persuade the manager of the importance of this matter/‎ ‎(3)persuades me that ‎ ‎(4)tried to persuade him to change the plan 词汇-3. promote v.‎ ‎【例句研读】翻译句中的划线部分，注意promote的意义 ‎(1)被提升为了上尉 ‎(2)升到高一个年级去 ‎(3)促进合作 ‎(4)促使议案获得通过 ‎(5)推销他们的新产品 ‎【自主归纳】写出其名词形式（两个）‎ promotion promoter ‎【即时巩固3】‎ BDC 词汇-4.recommend ‎【例句研读】译出划线部分 ‎(1)向我推荐一些新书 ‎(2)建议我们不要浪费钱 ‎(3)把小孩子托给她的朋友照看 ‎(4)建议买 ‎(5)推荐治头痛的方法 ‎【自主归纳】译出下列词组 向某人推荐……‎ 推荐某人/某物作为……‎ 推荐/建议某人做……‎ 建议做 提出建议 根据某人的建议 ‎【即时巩固4】‎ BBA 词汇-5.determine v. ‎ ‎【例句研读】翻译句中的划线部分，注意determine的意义、用法及词性变化 ‎(1)决心找回 ‎(2)下定决心不回来 ‎(3)使我决心继续学业。‎ ‎(4)决定走 ‎(5)决定农村去 ‎(6)决心，坚定，果敢 ‎【自主归纳】‎ determine to do sth.=decide to do sth.=make up one’s mind to do sth. ‎ determine on/upon (doing )sth. ‎ ‎(be) determined to do sth.‎ ‎【即时巩固5】‎ DAB 词汇-6.urge ‎【例句研读】翻译句中的划线部分，注意urge的意义、用法及词性变化 ‎(1)敦促她采取行动 ‎(2)极力反对 ‎(3)力劝我们需要合作 ‎(4)事情的紧迫性 ‎(5)紧急的请求 ‎【自主归纳】译出下列短语 敦促/催促某人做某事 力劝催促/某人（做）某事 极力反对 ‎【即时巩固6】‎ CD 词汇-7. be used to ‎ ‎【例句研读】用所给动词的适当形式填空 ‎ (1)getting (2)do (3)go ‎【自主归纳】‎ ‎◆译出下列词组 be/get used to(doing)sth./ become/get accustomed to (doing) sth. ‎ used to do sth ‎ be used to do sth.‎ ‎◆记住含有介词“to”的常见短语动词 ‎【即时巩固7】‎ DCDC 词汇-8. fall for ‎ ‎【例句研读】译出下列句中划线部分 ‎(1)推销员说这辆汽车状况良好，而我那么傻竟然信以为真。‎ ‎(2)他准是有点儿傻，才落入那惯用的圈套。‎ ‎(3)他对她一见钟情。六个星期后他和她就结婚了。‎ ‎【自主归纳】选用下列词组并用其恰当的形式填空 ‎(1)to fall into the habit ‎ ‎(2)to fall behind ‎ ‎(3) fall for ‎ ‎(4) fall off ‎ ‎(5) fell down. ‎ ‎【即时巩固】‎ DB　‎ 词汇-9. appeal to ‎【例句研读】译出划线部分 ‎(1)向我们乞求怜悯 ‎(2)恳求父亲宽恕他 ‎(3)呼吁人人节约用水 ‎(4)对小孩有吸引力/受到小孩的喜欢 ‎(5)向上一级法院上诉 ‎【自主归纳】译出下列词组 appeal to sb. for sth.=make one appeal to sb for sth appeal to sb. to do sth.= make one appeal to sb. to do sth. ‎ appeal to sb. ‎ appeal to ‎ ‎【即时巩固9】‎ ACC 词汇-10. get across ‎【例句研读】翻译下列各句，注意get across词组的意义及用法 ‎(1)这位年轻的科学家设法让人们理解他的新理论。‎ ‎(2)你的意思并未真正为别人理解。 ‎ ‎(3)桥被毁坏了，所以他们无法过河。 ‎ ‎【自主归纳】用下列短语的适当形式填空。‎ ‎ (1)get across ‎(2)getting on ‎(3)got around ‎(4)get ahead ‎(5)get through ‎(6)get over ‎【即时巩固10】‎ DCDC 二、重点句型梳理（含重点语法）：‎ ‎【即时巩固11】‎ CD ‎【即时巩固12】‎ CBC ‎ (1)我们学校的学生不是每个人都能上大学。‎ ‎(2)我们学校的学生都不允许违反校规。‎ ‎【即时巩固14】‎ BCA ‎【即时巩固15】句型转换 I picked up/I should pick up ‎★单元知识综合练 第一部分 基础知识训练 ‎（一）单词拼写 ‎1.This morning Tom’s boss told him that he would be ____________(提拔) to sales manager.‎ ‎2.They _________(敦促) Jack to give up smoking, but he wouldn’t listen.‎ ‎3.I wonder how they are going to ___________ (反应) to my suggestion.‎ ‎4.I felt it so difficult to live in an English-speaking country that I (决定) to learn English well. ‎ ‎5.P____________, I prefer paintings, but I also like photography.‎ ‎6.His death was a s___________(震惊) to us all and no one wanted to believe it was true.‎ ‎7.The （观众）are dressed in a variety of ways, some in suits and dresses, some in jeans.‎ ‎8._________ that the government can lead them out of the financial crisis, people are optimistic（乐观）about the future of the country.‎ ‎9.When designing advertisements, you should choose the right _______(目标), teenagers or grown-ups?‎ ‎10.The old man should listen to the doctor’s r that he stay in bed.‎ ‎（二）单项填空 ‎1.At that time, people early in the morning in winter, and coal them warm.‎ ‎ A. used to get up; used to keep B. were used to getting up; was used to keep C. used to get up; was used to keeping D. were used to get up; was used to keep ‎2.A clean environment can help the city bid for the Olympics, which in turn will _______ its economic development.‎ ‎ A. prohibit B. prove C. promise D. promote ‎3.Learn a lesson from it and never _________ such trick again!‎ ‎ A. fall down B. fall for C. fall off D. fall to ‎4.He left the place, _______never ________back again. ‎ A. determined; to come B. being determined; to come C. determined; coming D. determining; coming ‎5.— Did he say anything that ____________ you especially ?‎ ‎ — Not really. Actually I slept through his speech.‎ ‎ A. adjusted to B. stuck to C. referred to D. appealed to ‎6.They ______ him to prepare for the coming exam, but he spent all day playing computer games.‎ A. persuaded B. urged C. suggested D. made ‎7.It took me about an hour to my intention her. ‎ A. get, across B. put, across C. get, across to D. put, across to ‎8.After________seemed a very long time，I opened my eye and found myself in bed.‎ A. what B. when C. that D. which ‎9.When the boy left school, the headmaster gave him a good _______ to a good company.‎ A. recommendation B. goal C. target D. mark ‎10.—Have you __________? ‎ ‎—No. I had the wrong number.‎ A. got in B. got away C. got off D. got through ‎（三）根据方框内所给短语的适当形式完成句子 A be proud of do research on play tricks on share… with believe in protect… from be aware of fall for ‎1. You should _________ your books__________ your desk-mate.‎ ‎2. He ______________ his cooking, but he has never cooked a dinner for us.‎ ‎3. I will never ____________ the words of door-to-door salesman.‎ ‎4. I never ____________ God and I just trust myself. ‎ ‎5. She _____________ the danger around her, so she ran to school at full speed.‎ ‎6. The teacher asked us to _________________environment protection.‎ ‎7. The special clothes will ________ you _____being attacked by wild animals.‎ ‎8. Don’t _______________ me! I am angry!‎ B be concerned with urge…to… figure out discourage… from…‎ appeal to result in get… across… inform… of… relate to ‎1.Have you ___________ how much the trip will cost?‎ ‎2.We ________________ him to help us, but he turned us down.‎ ‎3.Nowadays more and more people ___________________ protecting environment. ‎ ‎4.I found it difficult to _______ his American jokes ________ to an English audience.‎ ‎5.If we can convince young people not to start, they might then ________ their parents and other people _______ give up smoking, too. ‎ ‎6. Poisonous chemicals contained in cigarettes can ____________ lung cancer and heart disease.‎ ‎7.Our main aim is to ___________ young people ___________ smoking.‎ ‎8.We will also publish an article in the school magazine _________ students about the dangers _________ smoking.‎ ‎（四）语法填空（用所给动词的恰当时态填空）‎ 将所给的直接引语变成间接引语，每空一词 ‎1. He asked her,” Where are you going？”‎ He asked her________ ________ ________ ________.‎ ‎2. The lady said, “I shall go there on time.”‎ The lady said that________ ________go there on time.‎ ‎3. He said to me, “I wrote to my father yesterday.”‎ He told me________ ________ ________to his father________ ________ ________.‎ ‎4. “Why don’t you go with me？” he asked.‎ He asked me ________ ________ ________ go with ________.‎ ‎5. The professor said, “Light travels much faster than sound.”‎ The professor said that light ________ much faster than sound.‎ ‎6. “I will share happiness early tomorrow,” said Peter.‎ Peter said that________ ________share happiness early________ ________ ________.‎ ‎7. My mother said, “Don’t make so much noise, Tom.”‎ My mother Tom make so much noise.‎ ‎8.Lucy asked me, “Are you interested in the questionnaire？”‎ Lucy asked me________ ________ ________interested in the questionnaire.‎ ‎9. “I have lived in the south for years,” Mrs. Duncan said.‎ Mrs. Duncan told me that________ ________ ________in the south for years.‎ ‎10.“How can we improve the condition of the soil？”the farmers asked him.‎ The farmers asked him how________ ________improve the condition of the soil.‎ 第二部分 能力运用 ‎（一）完型填空 Mr. Glen is a millionaire. Five years ago, after returning from abroad to his motherland, he 1 his small company. Glen often tells us a story about his 2 expensive “school” fees. He always owes his success to it.‎ At that time, Glen, who already got a Ph.D. degree, 3 to return to the homeland, starting a company. Before leaving, he bought a Rolex watch with the 4 made through years of work after school and the scholarships. At the airport he had to accept the 5 customs check. The watch on his wrist was also demanded 6 to be taken down for inspection. Glen knew that carrying the 7 goods out had to pay the tax, and he worried about paying 8 for his watch. So when he was checked, he told a lie that his watch was a worthless 9 . When he was 10 of his “smarts”, immediately, in the presence of Glen, the officers hit the watch, which 11 nearly ￥100,000, into pieces at hearing Glen's words. Glen was amazed. ‎ ‎ 12 he understood why, he was taken to the office to be 13 strictly. For many times of entry-exit ‎ 14 he knew that only those people in the “blacklist” would “enjoy” this special treatment. The officers looked out every thing carefully in the box, and warned him 15 time of entry and exit he must accept the check and if 16 reusing and carrying fake and shoddy (劣质的) goods, he would be charged according to law! Suddenly, his face turned red, and he had nothing in mind after 17 the plane for long.‎ After returning to the homeland, he often told the story to his family, and his employees, too. He said that this made a deep 18 on him, because an additional high “school” fee that he had ever paid made him realize the value of 19 ,which he would 20 as the secret of his success forever.‎ ‎1.A. set up B. took up C. went up D. picked up ‎ ‎2.A. good B. bad C. extra D. few ‎3.A. decided B. refused C. objected D. promoted ‎4.A. books B. things C. savings D. pounds ‎5.A. ordinary B. routine C. regular D. common ‎6.A. recommended B. determined C. commanded D. demanded ‎7.A. ordinary B. common C. specific D. many ‎8.A. one B. it C. them D. these ‎9.A. present B. trade C. toy D. fake ‎10.A. afraid B. proud C. ashamed D. hard ‎11.A. paid B. spent C. took D. cost ‎12.A. Before B. After C. If D. Though ‎13.A. appreciated B. beaten C. spoken D. examined ‎14.A. conditions B. experiences C. experiments D. chances ‎15.A. no matter what B. no matter how C. no matter when D. no matter why ‎16.A. came out B. found out C. sent out D. set out ‎17.A. landing B. flying C. catching D. boarding ‎18.A. expression B. idea C. thought D. impression ‎19.A. honesty B. lies C. goods D. things ‎20.A. remember B. learn C. revise D. read ‎（二）阅读理解 请认真阅读下列短文, 从短文后各题所给的A、B、C、D四个选项中, 选出最佳选项。‎ A The Internet has led to a huge increase in credit-card (信用卡) fraud. Your card information could even be for sale in an illegal Website. Websites offering cheap goods and services should be regarded with card. On line, shoppers who enter their credit-card information may never receive the goods they thought they bought.‎ The thieves then go shopping with your card number — or sell the information over the Internet. Computer hackers (黑客) have broken down security system, raise questions about the safety of card-holder information.‎ Several months ago, 25,000 customers of CD universe, an on-line music retailer (批发商), were not lucky. Their names, addresses and credit-card numbers were posted on a Website after the retailer refused to pay US ＄157,828 to get back the information.‎ Credit-card firms are now fighting against on-line fraud. Master-card is working on plans for Web-only credit-card, with a lower credit limit. The card could be used only for shopping on-line. However, there are a few simple steps you can take to keep from being cheated. ‎ Ask about your credit-card firm’s on-line rules: Under British law, cardholders are responsible for the first US ＄78 of any fraudulent spending.‎ And shop only at secure sites: Send your credit-card information only if the Website offers advanced secure system.‎ If the security is in place, a letter will appear in the bottom right-hand corner of your screen. The Website address may also start -- the extra “s” stands for secure. If in doubt, give your credit-card information over the telephone.‎ Keep your password safe: Most on-line sites require a user name and password before placing an order. Treat your password with care.‎ ‎1.The underlined word “fraud” in the first paragraph probably means _____.‎ A. cheating B. sale C. payment D. use ‎2.Thieves usually get the information of the credit-card _____.‎ A. because many customers lost their cards B. by paying money for people working in the information companies C. because of the carelessness of the customers D. by stealing the information from Websites ‎3.If the passwords of your credit-cards are not probably kept, _____.‎ A. the bank and the shop will suffer great losses B. you will not be able to get back your information C. you might suffer great losses D. the bank will answer for your loss ‎4.The best title for the passage might be _____.‎ A. How to Beat On-line Credit-card Thieves B. How to Shop on the Internet C. Never Use Credit Cards without an Advanced Computer D. Why Thieves Steal Credit-Card Information B ‎“In only six days I lost seven pounds of weight.”‎ ‎“Two full inches in the first three days ！”‎ These are the kinds of statements used in magazine, newspaper，radio and television ads, promising new shapes and new looks to those who buy the medicine or the device. The promoters of such products say they can shape the legs, slim the face, smooth wrinkles，or in some other way add to beauty or desirability.‎ Often such products are nothing more than money-making things for their promoters. The results they produce are questionable, and some are dangerous to health.‎ To understand how these products can be legally promoted to the public，it is necessary to understand something of the laws covering their regulation. If the product is a drug, FDA ( Food and Drug Administration) can require proof(证明) under the Food, Drug, and Cosmetic Act that it is safe and effective before it is put on the market. But if the product is a device，FDA has no authority to require pre-marketing proof of safety or effectiveness. If a product already on the market is a danger to health, FDA can request the producer or distributor to remove it from the market voluntarily, or it can take legal action, including seizure (查封) of the product.‎ One notable case a few years ago involved an electrical device called the Relaxacisor, which had been sold for reducing the waistline. The Relaxacisor produced electrical shocks to the body through contact pads. FDA took legal action against the distributor to stop the sale of the devices on the grounds that it was dangerous to health and life.‎ Obviously, most of the devices on the market have never been the subject of court proceedings(法律诉讼), and new devices appear continually. Before buying, it is up to judge the consumer to judge the safety or effectiveness of such items.‎ ‎5. It can be inferred that the ads mentioned in the text are________.‎ A. objective　　　 B. costly C. unreliable D. illegal]‎ ‎6.Which of the following is true according to the text?‎ A. The court is in charge of removing dangerous products.‎ B. New products are more likely to be questionable.‎ C. The production of a device must be approved by FDA.‎ D. The promoters usually just care about profits.‎ ‎7.FDA can ask for the proof of safety and effectiveness of a product________.‎ A. if it is a drug B. if it is a device C. if its consumers make complaints D. if its distributors challenge FDA’s authority ‎8.The Relaxacisor is mentioned as________.‎ A. a product which was designed to produce electricity B. a product whose distributor was involved in a legal case C. a successful advertisement of a beauty product D. an example of a quality beauty product ‎9.The author intends to ________.‎ A. make consumers aware of the promoters’ false promises B. show the weakness of the law on product safety C. give advice on how to keep young and beautiful D. introduce the organization of FDA ‎（三）任务型阅读 请认真阅读下列短文，并根据所读内容在文章后表格的空格处里填人最恰当的单词。注意：每个空格填1个单词。‎ Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched. ‎ This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “A need is not a need for a particular object as much as it is a ‘need’ for difference” (Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. ‎ More Attention to the Image of Product Main comparisons Contexts Different aspects(1) about by people when they are shopping. In the past, people think more about the ‎(2) of the goods. ‎ ‎ People today are more easily(3) by the (4) of product and the buying atmosphere.‎ Different(5) to promote sales Traditionally, producers may focus more on the functional utilities of goods.‎ ‎ Nowadays, product image should be(6) ‎ and there should be more effective(7) ‎ with customers.‎ ‎ More details worth noticing ‎ The(8) for image-centered behavior Influenced by computer games and Hollywood movies, people’s(9) is virtualized.‎ ‎(10) are given to prove the importance of image Apple Computer’s IMAC/ Disney Fairyland/ ‎Las Vegas ‎（四）书面表达 假如你叫李华，是一位高中生。随着科技的发展，iPod已成为中学生的新宠。用iPod既可听音乐、阅读纯文本电子书，又可玩电子游戏。请你用英语给某英语报社写一封信，谈谈中学生使用iPod的情况。信的内容须包括以下几点：‎ ‎1.使用对学习的好处。‎ ‎2.对课堂纪律和学习可能产生的负面影响。‎ ‎3.提出自己的建议并说明理由。‎ 注意：①信的格式已经给出，不计入总词数；②词数150左右。‎ Dear Editor,‎ ‎ ‎ Yours sincerely,‎ Li Hua 模块四Unit 1综合练习（参考答案）‎ ‎★单元知识综合练 第一部分 基础知识训练 ‎（一）单词拼写 ‎1.promoted 2.urged 3.react 4.decided/ determined 5.Personally ‎ ‎6.shock 7.audience 8.Convinced 9.target 10.recommendation ‎（二）单项填空 ‎1-5BDBAD 6-10BCAAD ‎1.B 第一个“be used to”意为“习惯于”，后面跟动名词。第二个“be used to”意为“被用来”，后面跟不定式。‎ ‎2.D promote除了“提拔、提升”意思外，还有“促进、推动”的意思。其余三个“禁止、证明、答应（承诺）”不符合题意。‎ ‎3.B fall down 跌倒，摔倒，失败。fall off跌落，从……掉下来；降低。‎ fall in 表示 “(房屋等) 倒塌,集合”，fall in love with… 爱上……。fall for表示 “欺骗；喜爱上”， fall for a trick上当。fall to积极开始做某事。‎ ‎4.A be determined to do 意为“下定决心做某事”，做状语时用过去分词。‎ ‎5.D appeal to 吸引；adjust to 适应；stuck to 坚持；refer to 指，查阅，参考。‎ ‎6.B 根据固定搭配排除“suggest(sb./sb.’s doing), make(sb. do sth.)”。根据下文“但是他还是整天打电脑游戏”，显然“他们没有劝服他”，故排除A选项。urge sb. to do sth.意为“敦促某人做某事”。‎ ‎7.C 句意：我花了大约一个小时，使她明白了我的意图。get sth. across to sb.意为“使某人理解(某事)，向某人讲清楚”。‎ ‎8.A “what”既要引导宾语从句作after的宾语，又要在从句中作主语。其余三个选项没有这个双重功能。句意：好像过了好长时间，我睁开眼睛发现我躺在床上。‎ ‎9.A 题意是“给他写了一封很好的推荐信，把他推荐到一家好公司工作”。根据题意选A项。‎ ‎10D 根据下文“没有，号码不对”说明电话没有打通。那么上文一定是问“电话打通了吗？”‎ ‎（三）根据方框内所给短语的适当形式完成句子 A ‎1. share / with 2. is proud of 3.fall for 4. believe in 5. was aware of ‎ ‎6. do research on 7. protect/ from 8. play tricks on B ‎1.figured out 2. appealed to 3. are concerned with 4. get / across 5. urge / to ‎6.result in 7. discourage / from 8. informing / of ‎（四）语法填空（用所给动词的恰当时态填空）‎ ‎1. where she was going 2. she would 3. he had written；the day before 4. why I didn’t; him ‎ ‎5. travels 6. he would；the next day 7. asked; not to 8. whether I was 9. she had lived ‎10. they could 第二部分 能力运用 ‎（一）完型填空 ‎1—5 ACACB 6—10DCBDB 11—15 DADBA 16—20BDDAA ‎1.A set up建立；成立;take up拿起；开始从事；go up上升；被兴建；pick up恢复，拾起。由下文starting a company可知是Glen归国成立了一家公司。‎ ‎2.C 根据全文可知，Mr. Glen把这次教训当做交了一次“额外的”学费。extra“额外的”，不包括在价目内的。文章最后一段中because an additional high “school” fee也有暗示。‎ ‎3.A 根据后面的before leaving可知是他决定回国。decide to do sth.决定做某事， refuse及object都是不回国。而promote意为“提拔、提升、促进”等。‎ ‎4.C 空后的made through years of work after school and the scholarships可知，表是他用他的积蓄(课外工作所得和奖学金)买的。saving“存款，积蓄”。我们没有依据用的就是英镑（pound）。‎ ‎5.B 根据上文 Glen要回国，当然要经过机场例行的海关检查。routine例行的；日常的，常规的。ordinary普通的；regular有规律的；common常见的。只有B符合。‎ ‎6.D 这儿意思是：戴在手腕上表也被要求脱下来接受检查。不是“被推荐”，也不是“决心”，更不是“被命令” 脱下来接受检查。‎ ‎7.C 根据后文中nearly ￥100,000可排除A项和B项，从had to pay the tax可知，携带特定的物品出境需要缴税。‎ ‎8.B it指代上句的the tax，而one泛指可数名词单数；them 及these都是复数形式。‎ ‎9.D 根据后文中carrying fake and shoddy(劣质的)goods可知。 ‎ ‎10.B be proud of“以……自豪”。他以为自己的小聪明会得逞，正洋洋自得。‎ ‎11.D　定语从句的引导词which指代the watch，cost的主语为物，spend的主语为人。‎ ‎12.A　根据Glen was amazed，可知答案。他还没有明白过来是怎么回事，就被带到了办公室。‎ ‎13.D　根据后文“他知道只有黑名单上的人物才‘享受’这种特殊待遇，工作人员仔细检查了他的包”可以判断，应选D项。‎ ‎14.B　此处指根据多次出入境的经历，他知道……。‎ ‎15.A　句意：工作人员警告他无论什么时候出入境，他都必须接受检查。‎ ‎16.B　这是一个省略的虚拟语气句。If (he was) found out reusing and carrying fake and shoddy (劣质的) goods, he would be charged according to law! find out“查明(真相)”。‎ ‎17.D　board the plane“登机”。‎ ‎18.D　固定短语make a deep impression on表示“对……留下深刻的印象”。‎ ‎19.A　根据前文故事可知，他的经历让他懂得了诚实的重要性。‎ ‎20.A　句意：他将永远牢记诚信——他成功的秘密。‎ ‎（二）阅读理解 A ADCA ‎1.A 词义猜测题。通读全文我们得知，非法网站盗用信用卡，因此A为最佳答案。‎ ‎2.D 细节理解题。从“Computer hackers have broken down security system, raise questions about ‎ the safety of card-holder information”我们可以得到此答案根据。‎ ‎3.C 推测题。在网上黑客盗取你信用卡的密码后，他们就可以用你的信用卡去买东西，或将你的信用卡的号码以及密码卖给别人，从而使你遭受巨大的损失。‎ ‎4.A 主旨大意题。作者通过叙述网上信用卡的被盗，告诫人们要保护好自己的信用卡，来打击网上信用卡诈骗案。 ‎ B CDABA ‎5.C 推理判断题。由第四段可知，促销商仅仅为了赚钱，而这些产品的效果令人怀疑。‎ ‎6.D 事实细节题。由第四段第一句可知，促销商仅仅为了赚钱。‎ ‎7.A 事实细节题。由第五段的第二句可知。‎ ‎8.B 事实细节题。由第六段可知，Relaxacisor是一种有害于身体的医疗设备，并因此引发了一个案件。‎ ‎9.A推理判断题。综观全文，作者的目的是想让消费者意识到广告的虚假承诺。‎ ‎（三）任务型阅读 ‎1.concerned/ cared 2. use/ function 3. attracted 4.image ‎ ‎5. ways 6. stressed 7.communication 8. reason ‎ ‎9. lifestyle 10. Examples ‎（四）书面表达 Dear Editor,‎ I’m a senior high school student, named Li Hua. Now many students have iPods and think it’s a fashion to use them. Using an iPod , we can listen to music, download a lot of learning materials and read them on the screen. Apparently, it is helpful to our study, especially to our English listening.‎ Some students, however, bring their iPods to classroom and listen to music with earphones, which makes the teacher and other students greatly annoyed. What’s worse, some of them even waste precious time in class playing video games.‎ In my opinion, as a student, we should make good use of iPod to help achieve academic success. Classroom is a place for students to study, and therefore concentration is awfully needed for us to learn our lessons. Furthermore, the school should make a rule to guide the students to use iPods in a proper way.‎ Yours sincerely,‎ Li Hua